Title

Title - one of the most important tags on a website, which contains the header of the HTML document. By accessing the site, the search engine robots to learn its contents are guided first of all to him.



There are a few useful tips on the header title:

• The header should reflect the essence of pages and be written for the user, not the robot.


• Header length should fall between 50 and 60 characters.


• The header should contain at least one of the key phrases.


• Key phrase in the title tag must correspond frazom in the text of the page.


• Each page of the website should have a unique title.


• The header connectors are undesirable, prepositions, pronouns, etc.


• Do not make the title as special characters.

Adjusting to these simple rules can satisfy not only the search
engines, which will therefore be better to crawl the site, but also
users who are going to the page with the title "Car Auctions" will bid
on the cars, not the advertising of cosmetics.
Otherwise, users will immediately leave a website that does not meet
their expectations, and thus will increase the bounce of the page, which
has a negative impact on the position in search results.