Doorway pages
(called Doorway Pages, The Bridge, The Gateway, Jump Page, Portal Page,
Zebra Page, Entry Page) - websites, created to redirect visitors to a
specific website, or forwarded to their reputation by linking.
Such sites can not be considered wholesome - they are supporting
platform, designed to support the proper positioning of the site.
According to the classification of ways of positioning, the transition
can be determined by color, depending on the aims and objectives of
their creators:
- "Black" doorway pages
Designed for automatic redirection, usually via a Meta Refresh command
to the appropriate service, which explicitly violate the recommendations
of search engines. This page does not contain structured text - you never see her again.
Its content is generated by special programs interrelated set of
symbols with key words and phrases whose density is usually very large.
Operating principles:
With the help of special generators created a lot przepozycjonowanych
free hostingach pages that link to each other, slightly improving on the
occasion of its parameters. By linking and przeoptymalizowaniu, such sites rise to the top positions of search rankings.
Internet users, adopting them as part comply with their request,
clicking on them, after which they are automatically transferred to
another service, although often with a preset theme something in common,
but located far in the search results.
Search engines absolutely oppose a black doorway, constantly improving
their algorithms and if you encounter does not automatically impose a
ban on them.
Therefore, positioning using them is becoming less popular, but their
simplicity and efficiency continues to attract impatient sensors.
- "Grey" doorway pages
They are designed to transfer the right news services of inbound links. On pages doorwayowych of this type is established automatically redirected and they are not optimized for keywords.
Therefore, search engines rarely bring these pages to search results
because their content can not be fully compatible with the queries (due
to lack of key phrases). Nevertheless, gray doorway pages contain logically structured text, semantically close to the subject of proper maintenance.
The text is inserted after a couple of links on the right side, which
add its value, which is necessary in the process of positioning. Then, the address of that page as spam is sent internet users, which are used to address databases.
The search engines is difficult to combat the gray doorway, as a matter
of fact they do not infringe the rules: do not automatically redirect
users to other URLs do not contain przeoptymalizowanego and illogical
text.
Nevertheless, however, they can not be regarded as fully compliant with
the guidelines because users become aware of them with spam, which is
opposed by the search engines.
- "White" doorway pages
These parties do not violate any guidelines of search engines. They contain valuable information, often of a commercial nature and the links on the right side. We can say that these are the main site advertising services.
The boundary between white and gray doorwayami is often contracted as
white are also often spread by spam, because traditional methods consume
a lot of time and money.
Value to search doorway pages
The search engine referrals for webmasters always enters a ban on the use of false doorway pages, or black doorwayów.
If you find them through the search engine they are immediately banned -
thrown out of the search engine's index and, therefore, from the
results list.
Search engines usually do not have a reason to apply sanctions against
the gray and white doorway pages as they do not violate the
recommendations, in particular, do not send out spam directly. It is worth noting that the parties, in which direct doorway, they are punished. An exception may be cases where the doorway is on the subdomain of the main site.
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