KrishnaVandanu

Meta Tags Deskripsi/Keyword Otomatis for SEO Blogger | Blog SEO Test™

<div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: justify;"> Untuk urusan SEO blog khususnya blogger, terkadang kita harus melakukan uji coba(eksperimen). Dari hasil uji coba pemilik blog <a href="http://blogseotest.blogspot.com/">Blog SEO Test</a> pemilik blog menulis tips memasang <a href="http://blogseotest.blogspot.com/2012/03/meta-tags-deskripsikeyword-otomatis-for.html">meta tag deskripsi & keyword otomatis</a> buat SEO Blogger yg telah mereka terapkan untuk berbagi ilmu, pengalaman juga pengetahuan dengan teman-teman blogger agar blog kita semakin baik dalam peringkat search engine dan bisa bersaing (persaingan sehat) dgn blog/situs yg lebih dulu/lama melakukan blogging.</div> <div style="text-align: justify;"> </div> <div style="text-align: justify;"> Tidak bisa dipungkiri, bahwa meta description atau meta keyword blog sangat penting untuk di pasang agar bisa memberikan penjelasan detil tentang misi, tujuan dan target dari blog kita kepada bot/crawler.</div> <div style="text-align: justify;"> Tetapi yg seringkali dilupakan adalah - bahwa meta deskripsi / kata kunci blog juga untuk membantu pengguna internet yg melakukan pencarian di mesin pencari agar mendapatkan penggalan informasi yg melengkapi sebuah judul posting blog lebih relevant, sehingga mereka akan melakukan klik untuk masuk dan melihat isi keseluruhan dari judul dan deskripsi(penjelasan) di search results.</div> <div style="text-align: justify;"> </div> <div style="text-align: justify;"> Seringkali blogger hanya berfikir bagaimana cara blog berada pada posisi halaman pertama paling atas di mesin pencari, tapi sebenarnya tanpa didukung meta deskripsi yg relevan dan benar, itu tidak akan mengundang mereka (pengguna iternet) melakukan klik utk mengetahui sumber posting dari judul dan deskripsi yg di tampilkan search engine results.</div> <div style="text-align: justify;"> </div> <div style="text-align: justify;"> Ok, mari kita pelajari lebih lanjut bagaimana meta description / keyword agar bekerja dgn baik pada blog. Berikut adalah contoh meta tags description/keyword yg sy gunakan pada awal membuat blog, pernah di posting <a href="http://blogseotest.blogspot.com/2012/02/cara-terbaik-memasang-meta-tag-blog-seo.html">cara terbaik memasang meta tag blogger SEO friendly</a>, di asumsikan, anda sudah tau & menggunakannya.</div> Kemudian kita tambahkan meta tags description / keyword menjadi seperti berikut : <blockquote class="tr_bq">     <b:include data='blog' name='all-head-content'/>      <b:if cond='data:blog.pageType == &quot;item&quot;'>     <title><data:blog.pageName/> | <data:blog.title/></title>     <meta expr:content='data:blog.pageName + ", " + data:blog.title + ", " + data:blog.pageName' name='Description'/>     <meta expr:content='data:blog.pageName + ", " + data:blog.title + ", " + data:blog.pageName' name='Keywords'/>     <b:else/>     <title><data:blog.pageTitle/></title>     <meta name='DESCRIPTION' content='DESKRIPSI UNTUK BLOG ANDA'/>     <meta name='KEYWORDS' content='KATA KUNCI/KEYWORD BLOG ANDA'/>     </b:if>  </blockquote> Maka hasilnya di search result seperti ini : Untuk halaman posting : <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGfnPDJZy5-P8wPjHE2souMf6n4GIAwm1CW_Zhh5Co-gxY_B8R2m7XhHhczm6xNuvlSnBRyPrBPRHFj6kvG_tvhzBb1QlG6f_HuBgrklIgo60xEAKsS0YBLMJ9Vh3t9H2Db4g8z0d_unw/s1600/meta+6.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Meta Tags Deskripsi" border="0" height="65" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGfnPDJZy5-P8wPjHE2souMf6n4GIAwm1CW_Zhh5Co-gxY_B8R2m7XhHhczm6xNuvlSnBRyPrBPRHFj6kvG_tvhzBb1QlG6f_HuBgrklIgo60xEAKsS0YBLMJ9Vh3t9H2Db4g8z0d_unw/s400/meta+6.jpg" title="Meta Tags Deskripsi" width="400" /></a></div> Untuk halaman Beranda / Home : <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMa71L1GdcvB4I27my9YyQxUeerJMi3ITQrYOI4xs_5doQO4z87L7plHl-fjyL5L2RCyiP2eJTtfpZQpPtI3sSrNiIIDrvQ4a5mLy-fYUcZMS1jsENBLXLZq1v7F0J2jzoXrRAsdJ3MAA/s1600/meta+5.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Meta Tags Keyword Otomatis" border="0" height="67" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMa71L1GdcvB4I27my9YyQxUeerJMi3ITQrYOI4xs_5doQO4z87L7plHl-fjyL5L2RCyiP2eJTtfpZQpPtI3sSrNiIIDrvQ4a5mLy-fYUcZMS1jsENBLXLZq1v7F0J2jzoXrRAsdJ3MAA/s400/meta+5.jpg" title="Meta Tags Keyword Otomatis" width="400" /></a></div> <div style="text-align: justify;"> Nah, saat meneliti hasil dgn meta tags di atas, agaknya kurang cocok/sesuai dengan yang kita inginkan. Karena berdasarkan optimasi SEO, hasil di atas kurang memberi deskripsi yang bisa melengkapi judul posting. Kecuali hanya menampilkan judul + nama blog diulang 2 kali. Dan hasilnyapun kurang bagus di posisi search engine juga kurang mengundang klik pengguna internet. Maka, penulis mencari alternativterbaik dgn menghilangkan meta deskripsi untuk halaman posting - <meta expr:content='data:blog.pageName + ", " + data:blog.title + ", " + data:blog.pageName' name='Description'/>, kenapa begitu ? :</div> <div style="text-align: justify;"> Alasannya karena walaupun tanpa meta description, Blogger sudah menyediakan fasilitas otomatis mengambil deskripsi dari paragraf awal dan paragraf akhir dlm setiap posting artikel, kemudian megambil setiap keyword/kata kunci dari keseluruhan artikel berupa snippet yg kita beri tanda dgn sengaja (huruf tebal/huruf miring) atau bot/crawler sendiri yg akan menentukan apa adanya.</div> <div style="text-align: justify;"> Lalu, setelah penulis mencoba hilangkan meta deskripsi utk halaman posting tapi masih tetap mempertahankan meta keyword otomatis (kata kunci berbeda pada setiap posting, menyesuaikan dgn judul) - <meta expr:content='data:blog.pageName + ", " + data:blog.title + ", " + data:blog.pageName' name='Keywords'/>, maka hasilnya seperti ini :</div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij0Kz0tU8UHzi8O2RXKMy-CUS7PNImrIaUHIiV6FBNXIfd3D5IMAkkel3Ulr-0zZxW0oZ64mFLIASClhIsBqfC7OMQolN_ab6v7eMg_RTQNLUeS34SD2YJrFdt7ohpBApCpx9FiuSixKE/s1600/meta+1.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Meta Tags Deskripsi/Keyword Otomatis" border="0" height="162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij0Kz0tU8UHzi8O2RXKMy-CUS7PNImrIaUHIiV6FBNXIfd3D5IMAkkel3Ulr-0zZxW0oZ64mFLIASClhIsBqfC7OMQolN_ab6v7eMg_RTQNLUeS34SD2YJrFdt7ohpBApCpx9FiuSixKE/s400/meta+1.jpg" title="Meta Tags Deskripsi/Keyword Otomatis" width="400" /></a></div> <div style="text-align: justify;"> Silahkan lihat perbedaan judul dan deskripsi yg tertata rapi mulai dari kata pengantar > kategori > tags > judul, tentu SEO friendly (menurut penulis).</div> <div style="text-align: justify;"> Hasil di atas tentu saja perlu sentuhan kreatif saat proses menulis artikel pada awal paragraf dan ahkir paragraf supaya menampilkan deskripsi berkaitan dgn judul (relevant). Dan itu tergantung pada pilihan dan cara anda utk menyesuaikannya agar <a href="http://blogseotest.blogspot.com/2012/03/meta-tags-deskripsikeyword-otomatis-for.html">meta tags deskripsi / keyword otomatis untuk seo blogger</a> bekerja secara sempurna. Semoga berguna, sukses!</div> Terima kasih kepada penulis artikel ini, Saudara: <div class="left"> <a href="https://google.com/+AgiefIkhsan" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"> <img alt="Author" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq7fy_cT0ec24a_8B3717LjIsQojy1IgAHeHyxHiLPTSQ_KA9BOWcLokDs229Ce-6-73B5-yfRGPe_pL5ZkHpXQbteEZDiGhypZV0IKXK5G9ebdxPXVn9zzoBy4ImJ7FfGxixwdmDH_hk/s200/Author.jpg" style="background-color: #101116; height: 85px; padding: 8px; width: 85px;" title="Penulis Blog SEO Test" /> </a> <h4> » Agief Ikhsan </h4> </div> <a href="http://blogseotest.blogspot.com/2012/03/meta-tags-deskripsikeyword-otomatis-for.html">Meta Tags Deskripsi/Keyword Otomatis for SEO Blogger | Blog SEO Test™</a> <div class="zemanta-pixie" style="height: 15px; margin-top: 10px;"> <img alt="" class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=dd963a8f-7bf1-4b4f-962d-55d627e4d9a6" style="border: none; float: right;" /></div> </div>

Meta Tags Deskripsi/Keyword Otomatis for SEO Blogger | Blog SEO Test™

Untuk urusan SEO blog khususnya blogger, terkadang kita harus melakukan uji coba(eksperimen). Dari hasil uji coba pemilik blog Blog SEO Test pemilik blog menulis tips memasang meta tag deskripsi & key…

03 Nov 2013

arrow-up.png - Bing Images

arrow-up.png - Bing Images

arrow-up.png - Bing Imageshttp://www.bing.com/images/search?q=arrow-up.png&qpvt=arrow-up.png&FORM=IQFRML …

12 Jul 2013

Meta Tag Generator

<div dir="ltr" style="text-align: left;" trbidi="on">   <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td valign="top"><table border="0" cellpadding="0" cellspacing="0" style="width: 300px;"> <tbody> <tr> <td height="16" width="16"><img height="16" src="http://images.devshed.com/sc/seotools/image_01.gif" width="16" /></td> <td background="http://images.devshed.com/sc/seotools/bckg06.gif" height="16" width="130"><img height="16" src="http://images.devshed.com/sc/seotools/spacer.gif" width="130" /></td> <td background="http://images.devshed.com/sc/seotools/bckg06.gif" height="16" width="118"><img height="16" src="http://images.devshed.com/sc/seotools/spacer.gif" width="150" /></td> <td background="http://images.devshed.com/sc/seotools/bckg06.gif" width="40"><img height="16" src="http://images.devshed.com/sc/seotools/spacer.gif" width="40" /></td> <td height="16" width="18"><img height="16" src="http://images.devshed.com/sc/seotools/image_02.gif" width="16" /></td> </tr> <tr> <td background="http://images.devshed.com/sc/seotools/bckg07.gif" height="30"></td> <td bgcolor="#CCCCCC" class="toolbox" colspan="2" valign="top" width="*">Meta Tag Generator Tool © <a href="http://www.seochat.com/">SEO Chat™</a> <form action="http://www.seochat.com/seo-tools/meta-tag-generator?tool=3?tool=3&code=1/?tool=3" class="tool-form" method="POST" name="form"> <input name="go" type="hidden" value="1" /> <h5> Keywords</h5> List of relevant keywords<textarea cols="30" name="keywords" rows="5" tabindex="1">

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Meta Tag Generator

Meta Tag Generator Tool © SEO Chat™ KeywordsList of relevant keywords…

Similar Page Checker

<table bgcolor="#F3F3F3" border="1" bordercolor="#808080" cellpadding="5" cellspacing="3" style="border-collapse: collapse; height: auto; margin-left: auto; margin-right: auto; text-align: left; width: 100%;"> <tbody align="center"> <tr> <td><form action="http://www.webconfs.com/similar-page-checker.php" method="POST"> Similar Page Checker Enter First URL <input name="url1" size="60" type="text" /> Enter Second URL <input name="url2" size="60" type="text" /> <input name="submit" type="submit" value="submit" /> </form> </td> </tr> </tbody></table> <h1> How it Works<a name='more'></a></h1> <div align="justify"> <a class="zem_slink" href="http://en.wikipedia.org/wiki/Web_search_engine" rel="wikipedia" target="_blank" title="Web search engine">Search Engines</a> are known to act upon websites that contain Duplicate / Similar content. </div> <div align="justify"> Your content could be similar to other websites on the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Internet" rel="wikipedia" target="_blank" title="Internet">Internet</a>, or pages from within your own website could be similar to each other (usually the case with dynamic product catalog pages). </div> <div align="justify"> This tool allows you to determine the percentage of similarity between two pages. </div> <div align="justify"> The exact percentage of similarity after with a search engine may penalize you is not known, it varies from search engine to search engine, Your aim should be to keep your page similarity as LOW as possible.</div> <div align="justify">   </div> Duplicate <a class="zem_slink" href="http://en.wikipedia.org/wiki/Content-control_software" rel="wikipedia" target="_blank" title="Content-control software">Content Filter</a> This article will help you understand why you might be caught in the filter, and ways to avoid it. <h2> <a class="zem_slink" href="http://en.wikipedia.org/wiki/Duplicate_content" rel="wikipedia" target="_blank" title="Duplicate content">Duplicate Content</a> Filter: What it is and how it works</h2> <div align="justify"> Duplicate Content has become a huge topic of discussion lately, thanks to the new filters that search engines have implemented. This article will help you understand why you might be caught in the filter, and ways to avoid it. We'll also show you how you can determine if your pages have duplicate content, and what to do to fix it. </div> <div align="justify"> <a class="zem_slink" href="http://en.wikipedia.org/wiki/Spamdexing" rel="wikipedia" target="_blank" title="Spamdexing">Search engine spam</a> is any deceitful attempts to deliberately trick the search engine into returning inappropriate, redundant, or poor-quality search results. Many times this behavior is seen in pages that are exact replicas of other pages which are created to receive better results in the search engine. Many people assume that creating multiple or similar copies of the same page will either increase their chances of getting listed in search engines or help them get multiple listings, due to the presence of more keywords. </div> <div align="justify"> In order to make a search more relevant to a user, search engines use a filter that removes the duplicate content pages from the search results, and the spam along with it. Unfortunately, good, hardworking webmasters have fallen prey to the filters imposed by the search engines that remove duplicate content. It is those webmasters who unknowingly spam the search engines, when there are some things they can do to avoid being filtered out. In order for you to truly understand the concepts you can implement to avoid the duplicate content filter, you need to know how this filter works. </div> <div align="justify"> </div> <div align="justify"> First, we must understand that the term "duplicate content penalty" is actually a misnomer. When we refer to penalties in search engine rankings, we are actually talking about points that are deducted from a page in order to come to an overall relevancy score. But in reality, duplicate content pages are not penalized. Rather they are simply filtered, the way you would use a sieve to remove unwanted particles. Sometimes, "good particles" are accidentally filtered out. </div> <div align="justify"> Knowing the difference between the filter and the penalty, you can now understand how a search engine determines what duplicate content is. There are basically four types of duplicate content that are filtered out: </div> <div align="justify"> </div> <ol> <li value="1"> Websites with Identical Pages - These pages are considered duplicate, as well as websites that are identical to another website on the Internet are also considered to be spam. Affiliate sites with the same look and feel which contain identical content, for example, are especially vulnerable to a duplicate content filter. Another example would be a website with <a class="zem_slink" href="http://en.wikipedia.org/wiki/Doorway_page" rel="wikipedia" target="_blank" title="Doorway page">doorway pages</a>. Many times, these doorways are skewed versions of landing pages. However, these landing pages are identical to other landing pages. Generally, doorway pages are intended to be used to spam the search engines in order to manipulate search engine results. </li> <li value="2"> Scraped Content - Scraped content is taking content from a web site and repackaging it to make it look different, but in essence it is nothing more than a duplicate page. With the popularity of blogs on the internet and the syndication of those blogs, scraping is becoming more of a problem for search engines. </li> <li value="3"> E-Commerce Product Descriptions - Many <a class="zem_slink" href="http://www.wikinvest.com/concept/E-Commerce" rel="wikinvest" target="_blank" title="E-Commerce">eCommerce</a> sites out there use the manufacturer's descriptions for the products, which hundreds or thousands of other eCommerce stores in the same competitive markets are using too. This duplicate content, while harder to spot, is still considered spam. </li> <li value="4"> Distribution of Articles - If you publish an article, and it gets copied and put all over the Internet, this is good, right? Not necessarily for all the sites that feature the same article. This type of duplicate content can be tricky, because even though Yahoo and MSN determine the source of the original article and deems it most relevant in search results, other search engines like <a class="zem_slink" href="http://www.google.com/finance?q=NASDAQ:GOOG" rel="googlefinance" target="_blank" title="NASDAQ: GOOG">Google</a> may not, according to some experts. </li> </ol> <div align="justify"> So, how does a search engine's duplicate content filter work? Essentially, when a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Web_crawler" rel="wikipedia" target="_blank" title="Web crawler">search engine robot</a> crawls a website, it reads the pages, and stores the information in its database. Then, it compares its findings to other information it has in its database. Depending upon a few factors, such as the overall relevancy score of a website, it then determines which are duplicate content, and then filters out the pages or the websites that qualify as spam. Unfortunately, if your pages are not spam, but have enough similar content, they may still be regarded as spam. </div> <div align="justify"> There are several things you can do to avoid the duplicate content filter. First, you must be able to check your pages for duplicate content. Using our <a href="http://helpsblogging.blogspot.com/2013/03/similar-page-checker.html" target="_blank">Similar Page Checker</a>, you will be able to determine similarity between two pages and make them as unique as possible. By entering the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Uniform_resource_locator" rel="wikipedia" target="_blank" title="Uniform resource locator">URLs</a> of two pages, this tool will compare those pages, and point out how they are similar so that you can make them unique. </div> <div align="justify"> Since you need to know which sites might have copied your site or pages, you will need some help. We recommend using a tool that searches for copies of your page on the Internet: <a href="http://www.copyscape.com/" rel="nofollow" target="_blank">www.copyscape.com</a>. Here, you can put in your web page URL to find replicas of your page on the Internet. This can help you create unique content, or even address the issue of someone "borrowing" your content without your permission. </div> <div align="justify"> Let's look at the issue regarding some search engines possibly not considering the source of the original content from distributed articles. Remember, some search engines, like Google, use link popularity to determine the most relevant results. Continue to build your link popularity, while using tools like <a href="http://www.copyscape.com/" rel="nofollow" target="_blank">www.copyscape.com</a> to find how many other sites have the same article, and if allowed by the author, you may be able to alter the article as to make the content unique. </div> <div align="justify"> If you use distributed articles for your content, consider how relevant the article is to your overall web page and then to the site as a whole. Sometimes, simply adding your own commentary to the articles can be enough to avoid the duplicate content filter; the <a href="http://helpsblogging.blogspot.com/2013/03/similar-page-checker.html" target="_blank">Similar Page Checker</a> could help you make your content unique. Further, the more relevant articles you can add to compliment the first article, the better. Search engines look at the entire web page and its relationship to the whole site, so as long as you aren't exactly copying someone's pages, you should be fine. </div> <div align="justify"> If you have an eCommerce site, you should write original descriptions for your products. This can be hard to do if you have many products, but it really is necessary if you wish to avoid the duplicate content filter. Here's another example why using the <a href="http://helpsblogging.blogspot.com/2013/03/similar-page-checker.html" target="_blank">Similar Page Checker</a> is a great idea. It can tell you how you can change your descriptions so as to have unique and original content for your site. This also works well for scraped content also. Many scraped content sites offer news. With the Similar Page Checker, you can easily determine where the news content is similar, and then change it to make it unique. </div> <div align="justify"> Do not rely on an affiliate site which is identical to other sites or create identical doorway pages. These types of behaviors are not only filtered out immediately as spam, but there is generally no comparison of the page to the site as a whole if another site or page is found as duplicate, and get your entire site in trouble. </div> <div align="justify"> The duplicate content filter is sometimes hard on sites that don't intend to spam the search engines. But it is ultimately up to you to help the search engines determine that your site is as unique as possible. By using the tools in this article to eliminate as much duplicate content as you can, you'll help keep your site original and fresh. </div>   <div class="zemanta-pixie" style="height: 15px; margin-top: 10px;"> <img alt="" class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=c4812747-f15a-47da-84cb-4fe4c19e8dab" style="border: none; float: right;" /></div>

Similar Page Checker

Similar Page CheckerEnter First URLEnter Second URLHow it Works Search Engines are known to act upon websites that contain Duplicate / Similar content. Your content could be similar to other websites…

18 Mar 2013

Search Engine Spider Simulator

<div style="text-align: center;"> <center> <table bgcolor="#F3F3F3" border="1" bordercolor="#808080" cellpadding="5" cellspacing="3" style="border-collapse: collapse; height: 172px; margin-left: auto; margin-right: auto; text-align: left; width: 100%;"> <tbody align="center"> <tr align="center"> <td><form action="http://www.webconfs.com/search-engine-spider-simulator.php" method="POST"> <a class="zem_slink" href="http://en.wikipedia.org/wiki/Web_crawler" rel="wikipedia" target="_blank" title="Web crawler">Search Engine Spider</a> <a class="zem_slink" href="http://en.wikipedia.org/wiki/Simulation" rel="wikipedia" target="_blank" title="Simulation">Simulator</a> Enter <a class="zem_slink" href="http://en.wikipedia.org/wiki/Uniform_resource_locator" rel="wikipedia" target="_blank" title="Uniform resource locator">URL</a> to Spider <input name="url" size="60" type="text" /> <input name="submit" type="hidden" value="submit" /> <input name="submit" type="submit" value="submit" /></form> </td> </tr> </tbody></table> </center> </div> <div style="text-align: center;"> <div style="text-align: left;"> How it Works <a name='more'></a> <div align="justify"> A lot of Content and Links displayed on a webpage may not actually be visible to the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Web_search_engine" rel="wikipedia" target="_blank" title="Web search engine">Search Engines</a>, eg. <a class="zem_slink" href="http://www.adobe.com/flashplatform/" rel="homepage" target="_blank" title="Adobe Flash">Flash</a> based content,  content generated through javascript,  content displayed as images etc. </div> <div align="justify"> This tool Simulates a Search Engine by displaying the contents of a webpage exactly how a Search Engine would see it. </div> <div align="justify"> It also displays the hyperlinks that will be followed (crawled) by a Search Engine when it visits the particular webpage. </div> <div align="justify"> See Your Site With the Eyes of a Spider The article explains how Search Engines view a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Web_page" rel="wikipedia" target="_blank" title="Web page">Webpage</a>.</div> <div align="justify"> </div> <h1> See Your Site With the Eyes of a Spider</h1> <div align="justify"> </div> <div align="justify"> </div> Making efforts to optimize a site is great but what counts is how search engines see your efforts. While even the most careful optimization does not guarantee tops position in search results, if your site does not follow basic <a class="zem_slink" href="http://www.zemanta.com/related-blog-posts/" rel="zemantacom" target="_blank" title="related articles">search engine optimisation</a> truths, then it is more than certain that this site will not score well with search engines. One way to check in advance how your <a class="zem_slink" href="http://www.zemanta.com/related-blog-posts/" rel="zemantacom" target="_blank" title="related articles">SEO</a> efforts are seen by search engines is to use a <a href="http://www.webconfs.com/search-engine-spider-simulator.php" target="_blank">search engine simulator</a>. <h4> Spiders Explained</h4> Basically all search engine <a class="zem_slink" href="http://en.wikipedia.org/wiki/Spider" rel="wikipedia" target="_blank" title="Spider">spiders</a> function on the same principle – they crawl the <a class="zem_slink" href="http://maps.google.com/maps?ll=46.2325,6.045&spn=0.01,0.01&q=46.2325,6.045%20(World%20Wide%20Web)&t=h" rel="geolocation" target="_blank" title="World Wide Web">Web</a> and index pages, which are stored in a database and later use various algorithms to determine page ranking, relevancy, etc of the collected pages. While the algorithms of calculating ranking and relevancy widely differ among search engines, the way they index sites is more or less uniform and it is very important that you know what spiders are interested in and what they neglect. Search engine spiders are robots and they do not read your pages the way a human does. Instead, they tend to see only particular stuff and are blind for many extras (Flash, <a class="zem_slink" href="http://en.wikipedia.org/wiki/JavaScript" rel="wikipedia" target="_blank" title="JavaScript">JavaScript</a>) that are intended for humans. Since spiders determine if humans will find your site, it is worth to consider what spiders like and what don't. <h4> Flash, JavaScript, Image Text or Frames?!</h4> Flash, JavaScript and image text are NOT visible to search engines. Frames are a real disaster in terms of SEO ranking. All of them might be great in terms of design and usability but for search engines they are absolutely wrong. An incredible mistake one can make is to have a <a class="zem_slink" href="http://www.adobe.com/flashplatform/" rel="homepage" target="_blank" title="Adobe Flash">Flash intro</a> page (frames or no frames, this will hardly make the situation worse) with the keywords buried in the animation. Check with the <a href="http://www.webconfs.com/search-engine-spider-simulator.php" target="_blank">Search Engine Spider Simulator</a> tool a page with Flash and images (and preferably no text or inbound or outbound hyperlinks) and you will see that to search engines this page appears almost blank. Running your site through this simulator will show you more than the fact that Flash and JavaScript are not SEO favorites. In a way, spiders are like text browsers and they don't see anything that is not a piece of text. So having an image with text in it means nothing to a spider and it will ignore it. A workaround (recommended as a SEO best practice) is to include meaningful description of the image in the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Alt_attribute" rel="wikipedia" target="_blank" title="Alt attribute">ALT attribute</a> of the <img /> tag but be careful not to use too many keywords in it because you risk penalties for keyword stuffing. ALT attribute is especially essential, when you use links rather than text for links. You can use ALT text for describing what a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Flash_animation" rel="wikipedia" target="_blank" title="Flash animation">Flash movie</a> is about but again, be careful not to trespass the line between optimization and over-optimization. <h4> Are Your <a class="zem_slink" href="http://en.wikipedia.org/wiki/Hyperlink" rel="wikipedia" target="_blank" title="Hyperlink">Hyperlinks</a> <a class="zem_slink" href="http://en.wikipedia.org/wiki/Web_crawler" rel="wikipedia" target="_blank" title="Web crawler">Spiderable</a>?</h4> The search engine spider simulator can be of great help when trying to figure out if the hyperlinks lead to the right place. For instance, link exchange websites often put fake links to your site with _javascript (using mouse over events and stuff to make the link look genuine) but actually this is not a link that search engines will see and follow. Since the spider simulator would not display such links, you'll know that something with the link is wrong. It is highly recommended to use the <noscript> tag, as opposed to _javascript based menus. The reason is that _javascript based menus are not spiderable and all the links in them will be ignored as page text. The solution to this problem is to put all menu item links in the <noscript> tag. The <noscript> tag can hold a lot but please avoid using it for link stuffing or any other kind of SEO manipulation. If you happen to have tons of hyperlinks on your pages (although it is highly recommended to have less than 100 hyperlinks on a page), then you might have hard times checking if they are OK. For instance, if you have pages that display “403 Forbidden”, “<a class="zem_slink" href="http://en.wikipedia.org/wiki/HTTP_404" rel="wikipedia" target="_blank" title="HTTP 404">404 Page Not Found</a>” or similar errors that prevent the spider from accessing the page, then it is certain that this page will not be indexed. It is necessary to mention that a spider simulator does not deal with 403 and 404 errors because it is checking where links lead to not if the target of the link is in place, so you need to use other tools for checking if the targets of hyperlinks are the intended ones. <h4> Looking for Your Keywords</h4> While there are specific tools, like the <a href="http://www.webconfs.com/keyword-playground.php" target="_blank">Keyword Playground</a> or the <a href="http://www.webconfs.com/website-keyword-suggestions.php" target="_blank">Website Keyword Suggestions</a>, which deal with keywords in more detail, search engine spider simulators also help to see with the eyes of a spider where keywords are located among the text of the page. Why is this important? Because keywords in the first paragraphs of a page weigh more than keywords in the middle or at the end. And if keywords visually appear to us to be on the top, this may not be the way spiders see them. Consider a standard Web page with tables. In this case chronologically the code that describes the page layout (like navigation links or separate cells with text that are the same sitewise) might come first and what is worse, can be so long that the actual page-specific content will be screens away from the top of the page. When we look at the page in a browser, to us everything is fine – the page-specific content is on top but since in the HTML code this is just the opposite, the page will not be noticed as keyword-rich. <h4> Are Dynamic Pages Too Dynamic to be Seen At All</h4> Dynamic pages (especially ones with question marks in the URL) are also an extra that spiders do not love, although many search engines do index dynamic pages as well. Running the spider simulator will give you an idea how well your dynamic pages are accepted by search engines. Useful suggestions how to deal with search engines and dynamic URLs can be found in the <a href="http://www.webconfs.com/dynamic-urls-vs-static-urls-article-3.php" target="_blank">Dynamic URLs vs. Static URLs</a> article. <h4> Meta Keywords and Meta Description</h4> Meta keywords and meta description, as the name implies, are to be found in the <META> tag of a HTML page. Once meta keywords and meta descriptions were the single most important criterion for determining relevance of a page but now search engines employ alternative mechanisms for determining relevancy, so you can safely skip listing keywords and description in Meta tags (unless you want to add there instructions for the spider what to index and what not but apart from that meta tags are not very useful anymore).  source: http://www.webconfs.com/spider-view-article-9.php</div> </div> <div class="zemanta-pixie" style="height: 15px; margin-top: 10px;"> <img alt="" class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=c4812747-f15a-47da-84cb-4fe4c19e8dab" style="border: none; float: right;" /></div>

Search Engine Spider Simulator

Search Engine Spider SimulatorEnter URL to SpiderHow it Works A lot of Content and Links displayed on a webpage may not actually be visible to the Search Engines, eg. Flash based content, content ge…

18 Mar 2013

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