Friendly URLs

Friendly URL is a unique web address that briefly define their content and are clear and easy to read for users.
Most content management systems to create pages gives them addresses
consisting of chaotic and illogical (from the point of view of a human)
character set, for example:
http://site/catalogue.php?sect=9&kind=34&manuf=samsung. Of course, the code is understandable only for developers and not for regular users. The concept is to develop a friendly URLs short, laconic, available for Internet addresses. The same address in a friendly version will look like this: http://site/catalogue/phones/touch/samsung/.



Impact on SEO-friendly URL



Friendly addresses a positive effect on growth position in search results. This is due to the fact that they generally contain keywords, which is well received by the search engines.
Accordingly friendly URLs organized structure significantly helps
people find their site interesting and mostly on information from such
sites users deploy links. However, long URLs with an incomprehensible sense repel and deter visitors. It is worth noting that the address formatting to be carried out immediately after the creation of the page.
Subsequent changes may result in the temporary disappearance from the
search results - search engines need time to crawl again changed links
and remove old ones.



Set the friendly URL

Most CMS
systems makes it possible to automate the process of making friendly
URLs that are created based on the headlines placed on those pages.



Pros friendly URL:

• Users can better understand the structure of the site;


• Such addresses are easy to remember;


• if you need to go to level up enough that visitors wear off unnecessary part of the address;


• 
  when you return to our site, you can immediately get to it interesting
  chapter, omitting unnecessary hand, guided only addresses the previous
  questions;


• increasing position in search results.

Less:

• increase the load on the server.