Audit Service

Audit service is accurate, complete analysis of the site in terms of its compliance with the requirements of search engines.
During the audit takes into account factors that affect visibility in
search engine pages, its attractiveness and usability for web users.
This is the stage prior to the optimization and positioning that are
carried out on the basis of data obtained during the audit.

Components of the audit service:

• 
  Marketing analysis, in which a check is naming the range of services
  offered, description of goods, competition in the industry, the level of
  activity and visibility of sites of competitors.




• 
  Analysis of figurative elements: fonts for their clarity, selection of
  graphics from the point of view of search engine robots, visibility
  graphics for different browsers and at different resolution, etc.




• The analysis of textual content:
  
  
  • unique angle;
  
  
  • Query evaluation and compliance with the content on the site;
  
  
  • assessment of density of the text keywords;
  
  
  • analysis of content description tags, keywords and title;
  
  
  • check for the presence of text semantic markup;
  
  
  • friendliness rating URLs;
  
  
  • analysis of news content and frequency of the refresh rate.
  
  
  
  


• Usability analysis with an assessment of the site's pages for your convenience to navigate.




• Technical analysis of the source code, so that works:
  
  
  • service presence in search engine indexes;
  
  
  • Page Rank indicator;
  
  
  • domain zone, the geographical location of the servers hosting, quality web hosting;
  
  
  • for errors in the files and scripts;
  
  
  • instructions for the search engine robots (robots.txt);
  
  
  • presence of unnecessary code;
  
  
  • CSS and HTML compliance with W3C standards;
  
  
  • proper functioning of links;
  
  
  • maintenance logs;
  
  
  • errors when loading documents;
  
  
  • compliance with the requirements of search engines.
  
  
  
  


• Analysis of visibility with search engine and its location in the natural search results.

Results
As a result of the audit data are obtained on the basis of which earns the recommendations for each component. On the basis of these findings is then carried out optimization and positioning.
Recommendations relate mainly to determine the primary target group and
key phrases, their distribution in the body, changes in the design of
hand, its subject matter, improve internal linking, etc.