Optimization of textual content - text adapted to the requirements of the search engines in order to increase the page rank in search results.
This is an extremely important part of the process of positioning, for
it is based on the content side is determined compliance with the
request. The text optimization is a complex set of activities, which consists of several steps:
-
Introduction to text keywords - each text is adapted to specific
inquiries, in response to which the page should appear in the search
results. Enter keywords in the text must, however sparingly, otherwise the search engines may not accept such a website. -
Check the uniqueness of the text - the text written well is to use a
service provider checks the uniqueness of the text and if the text is
not quite unique, fine-tune it from this angle. - Readability of text - following the above procedures, you should check that the resulting text is easy to read. If readability is not the best, you must answer the question of what is written.
If it was created especially for robots and probably no one will read
it, it can be left unchanged, but if the text contains important
information that you need to hit the visitors to the site, it should be
reworded so that it is the most readable, even at the cost of delay
effects of positioning.
If you are the owner of the lack of time to create the text, the text
can be ordered with copywriters or purchase it on the stock exchange
texts.
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