Positioning and optimization service (SEO - called Search Engine Optimization) - all measures taken to improve the position of a website in the search results in search engines.
Purpose and application
The purpose of positioning the web site is to make it such properties
and parameters which facilitate the process of indexing by robots, and
optimally meet the requirements of the search algorithm, so as to
increase the priority of the search results in the formation of the
respective queries.
Optimize the content and code is the first and fundamental step in the
process of positioning page, so its use is the same as the goal of
positioning itself - the introduction of the service on pre-established
positions in the organic search results (Top 1, Top 3, Top 5, Top 10,
etc.).
Types of positioning
Positioning and optimization service precedes the mandatory audit of
the service, during which recommendations are developed for optimizing
the content and code, and how it is implemented. The tasks raised by the audit can be carried out through activities on-site and off-site.
The activities of the party (on-site):
- Distribution of key phrases, according to the subjects on each of its sides.
-
Rewriting old, or write a new content while maintaining the necessary
parameters (uniqueness and volume of text, density and location of
keywords, links, text structuring, distribution of text titles and
subtitles, etc.). -
Compilation of meta tags, title (for each party in accordance with the
key phrases that are positioned for it) and description (short
description of the content). - Correction of the source code and improve its errors.
-
Optimize service project for the speed of loading the page in your
browser, read them through different browsers, the adequacy of
performance style to the subject of the page, select the font, assigning
alt tags to images, placed on the site, etc. - Optimising usability: page navigation should be most comfortable for the user. The organization of the overall structure and rules of navigation for the entire site.
- Linking the internal pages of the site: to create a structure of cross-links.
Activities outside the party (off-site):
- Adding the service URL to search engines, directories, assign it, if necessary, to the region.
- Obtaining external inbound links (backlinks) distributed on other sites with appropriate subject. Correcting their existing incoming links: removing unnecessary links from low quality sites and broken.
-
Arrangement of entries, articles, posts, opinions, etc. with a link to
other sites in order to increase the visibility of the site. - The elimination of potential causes that may lead to the imposition of sanctions by the search engines.
Separation methods of positioning by Color
All the actions taken by the positioners to increase the page rank in search engine rankings can be divided into three groups:
- White positioning method (White Hat SEO)
This includes efforts to increase site popularity among users
interentu, providing them with interesting, original and unique content
with a minimum density of keywords, increasing the number of naturally
acquired links (for example, by adding to the theme directory) . - Gray positioning method (Grey Hat SEO)
SEO is the creation of Grey content with a high density of keywords,
doorway pages, creating websites zapleczowych so-called "zapleczówek",
which are then linked with pozycjonowanymi sites. - Black positioning method (Black Hat SEO) allowed the wide use of doorway pages, content that is only visible to search engine spiders, so-called. Cloaking.
Services that have been caught on the use of such methods are banished
by search engines (removal of the search engine's index).
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