Site visits - the number of site visitors within the specified period. Most of the statistics are collected data for the day or month. Search engines take into account the frequency of visits site of deploying it in the ranking of search results.
To properly determine the frequency of visits, you must take into
account the number of unique visitors and the number of visited pages. The unique user is determined based on IP address. The session is considered new if, since the last entry passed a minimum of 15 minutes. This term plays a significant role in the process of positioning. The activities of the positioner should be directed precisely on this page to attract users - they will be more, the better.
Sources traffic
Users are brought to a page with various corners of the world wide web. But how exactly are this way? For the positioner or the site owner are important sources of traffic, that is, for example:
- search engine (SEO campaigns);
- social networks (SMO campaigns);
- direct advertising campaigns (contextual advertising, banners, teasers, Leads, etc.);
- organic movement - input from the search results page, with the exception of inputs by sponsored links;
- organic movement type type-in - direct enter the URL in the address line in the search input or bookmarks;
- move the links from other sites;
- the entry of a mailing
Traffic can be both intentional and accidental. The activities of the positioner should be directed to this site in order to attract the target audience. Purposeful movement attests to the effectiveness of positioning. Each service has specific thematic approach and is focused on its public. Measure the quality of the positioner can move through special counters.
The service counter is the logging of activity of visitors, their
regional affiliation, traffic sources, new and re-enter the site, the
depth meter etc. They are, for example, Google Analitics.
Traffic Monetization
Movement can be a source of revenue website. Monetization may be direct or indirect.
- Direct monetization is typical for commercial projects, selling goods and services. Visitors by buying something on the site, give the owner direct income.
- Indirect monetization by selling traffic through numerous affiliate programs.
Scheme is simple: on the high visibility advertising and deployed the
site owner receives from the advertiser a fee for the views or go after
it, this way of redirecting your traffic to advertisers' sites, the
website owner earns income.
You monetization schemes are:
- fee-per-click (PPC)
- charge per impression (CPM)
- fee of action (CPA), under which highlighted a fee for the sale (CPS) fee s lead (CPL).
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