Key phrase

Key phrase
(keyword queries, keys, key phrase) - a word or phrase that is
positioned on the site in search engines, which are also part of the
content Positioning page. Search results show the most relevant to the user's query websites, and the same search is based on the keywords you entered. Therefore, when creating text for the Positioning is very important to place the optimal number of keywords.
It is recommended, however, that the amount does not exceed the
standards of the search engines and the same text remains readable and
understandable to the user.

The density of the keywords in the text


The density of keywords (called Keyword density) is the ratio of the
amount contained in the text keyword to the number of words. The density is expressed as a percentage. The optimal keyword density is 3-5%.
For example, the text promoted a preset list of specific keywords and
set a limit of 300 words, the calculation of the key phrases that should
be evenly distributed throughout the text, as follows: if the
recommended density is 3-5%, then we get 300 * 0 , 03 = 9 It follows that in this case you can use keywords nine times. Note, however, that the calculation of densities should not be taken into account stop-words (called stopwords).
It is also worth mentioning that, depending on the frequency of query
and its competitiveness is not only directly make key phrase (exact
match), but the use and form of expression, and extensive descriptions
(use additional words) to zagęczszenie not too high, which could be
treated as spamming by words.

Keywords tag

A web page containing text should have headers. It organizes its logical structure and thus simplifies the collection of text. The header tags H1-H6 necessarily should include the keywords.
The H1 headings should be used immediately, while lower levels in the
headlines - should resort to forms of expression and more rozbudowanch
entries.
Similarly, the title tag should be the location directly key phrases
and word combinations containing them and the surrounding text. It is necessary to separate a small amount of keywords in the text of logical tags: bold (strong) or italic (em). Mandatory to fill in the fields description, and keywords, where you can enter occurring on the keyword phrases.

Keyword Selection

Among the selected key phrases may be asking for different popularity - HR, PA and NP (high, medium, low popular). For promotion on search engines to be effective you must first properly assess the competitiveness of selected key phrases. Such an assessment will choose the keywords that will be the easiest to promote and bring the highest return. Promoting a page using wysokokonkurencyjnych, common words is difficult, unpopular and may not produce the desired result. The main link key words are on average common queries.