Alt

ALT - HTML attribute used to describe the content of the graphic elements. Through the use of this attribute is generated "alternate text" or text describing the image content.


Text assigned to the ALT attribute is displayed in place of the image
when the user settings is disabled downloading graphics or it is blocked
by your browser. This allows the user to easily navigate the site and have some idea of ​​what images are missing. It is important for users of the readers and the free internet connection.

In addition, some browsers show an alternative text when you hover your mouse over a graphic element.

Importance of SEO

Search engines do not index the same graphics on the website, so reads the description of alt and file name, and on this basis determine which image is the most relewantny to the user's query.


The alt attribute does not play a significant role in shaping the
results, no less should be placed on the primary alternative text key
phrases, which is important when searching the artwork by the search
engine. However, note that the maximum sentence was entered in accordance with the contents of the graphics.
You also can not go overboard with the amount entered in the alto
phrases, because it can be picked up by the search engine as spam.