KrishnaVandanu

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<div style="text-align: justify;"> Query Classification - list of queries into groups based on combining their features. Query into a search engine - ordered sequence of characters, usually in the form of verbal expression or association, describing an object or phenomenon, introduced by the user to search for information about the object or phenomenon. Query Classification by purpose user Depending on the goal that guided the creation of user queries, we can distinguish: <a name='more'></a> </div> <ul> <li style="text-align: justify;"> Inquiries information, which is relevant to the user only the end result in the form of the information sought, but it does not matter where the information is found. </li> <li style="text-align: justify;"> Inquiries navigation, created to find the address of a particular resource containing the information. </li> <li style="text-align: justify;"> Inquiries transaction created in order to purchase specific goods, services, etc. </li> </ul> <div style="text-align: justify;"> Query classification due to their uniqueness Inquiries can be separated because of how precisely are formulated: </div> <ul> <li style="text-align: justify;"> Explicitly, in which the information is sought specifically and clearly expressed (eg buy an apartment Kraków) </li> <li style="text-align: justify;"> Ambiguous, which can be interpreted in several ways (eg, housing) </li> </ul> <div style="text-align: justify;"> Classification in terms of the length of query You can find the information you are looking for a query consisting of a varying number of words: </div> <ul> <li style="text-align: justify;"> Single-word. </li> <li style="text-align: justify;"> Phrase (dwusłowne, trzysłowne etc.). </li> </ul> <div style="text-align: justify;"> Classification by geography search </div> <ul> <li style="text-align: justify;"> In geography, as the object of the search is related to one specific location (city, country, region, etc., for example, Krakow engraving). </li> <li style="text-align: justify;"> Without geography. In this case, the user does not matter the position of the object, or the object can not be assigned to a specific location (for example, a query about downloading software). </li> <li style="text-align: justify;"> The default geography. Location of object in this case is not referred to directly (for example, order a pizza). </li> </ul> <div style="text-align: justify;"> Classification by popularity One of the most important positioning methods of classification queries. Depending on the popularity of queries in search engines can be distinguished: </div> <ul> <li style="text-align: justify;"> The most popular - most often placed on the search word in a particular subject. Due to the popularity of these questions, your hand on the key phrase is relatively difficult and consumes a lot of time and money. </li> <li style="text-align: justify;"> Unpopular - rarely used query about a specific topic. They are the easiest to positioning and high positions are achieved in a relatively short time. </li> <li style="text-align: justify;"> Średniopopularne - mark with a relatively high popularity. Often used by the sensors. It is difficult to determine the precise data on the number, specifying which group include this phrase. </li> </ul> <div style="text-align: justify;"> There are special algorithms that use an empirical method for calculating the popularity phrases: create a database of all possible queries for a topic, and then choose the one with a large majority in number of queries and relate it to the top, is by far the least frequently asked to unpopular, and others - to średniopopularnych. Query classification due to their competitiveness If the division requests for their popularity is based on user behavior statistics, the competitiveness of the query is determined by the positioners on the basis of their use by competitors in the same industry. Inquiries can be considered as highly competitive, if in search results based on them are shown links to the front pages of websites. However, it is very competitive relative criterion. In assessing the competitive phrases are considered inbound links (backlinks) with a key phrase in the anchor text leading to the competition sites located in the top 10, and a level of confidence to the parties in the top 10 for the phrases and their domains, the number of unique pages and domains, which are arranged links to sites in the top 10, their compliance thematic and other parameters. On this basis, are highlighted phrase: </div> <ul> <li style="text-align: justify;"> Highly competitive - the positioning of such phrases is difficult and consumes a lot of time and resources. </li> <li style="text-align: justify;"> Średniokonkurencyjne. </li> <li style="text-align: justify;"> Niskokonkurencyjne. </li> </ul> <div style="text-align: justify;"> The types of search results, emerging under the influence of positioners In some cases, certain trends create conditions for the use of the positioners same key phrases to position the different sites with similar content. Such phrases may affect your search results. For example, the commercialization of certain areas leads to the fact that, in response to certain highly competitive term results are obtained where the first pages appear only the stores. In other cases, the effect of positioning factors may be smaller or absent altogether. This largely depends on how the query is commercialized. For example, for the query flowers appear in the results of both the stores and the website information and education. However, for the query inflorescences, the results will definitely prevail information pages. Because of this phenomenon, the search results are divided into: </div> <ul> <li style="text-align: justify;"> Monotonous - showing for ambiguous queries where, because of the actions pozycjonerskich, one type of response eliminated the other (eg, laptops phrase). </li> <li style="text-align: justify;"> Encyclopaedic - also appear to ambiguous queries, but including all variants of possible answers (eg, flowers). </li> <li style="text-align: justify;"> Natural - formed by the search for niskokonkurencyjnych phrases in a natural way, without the interference of positioners (eg inflorescence). </li> <li style="text-align: justify;"> The results of the interim parties - created in response to the phrase niskokonkurencyjne nietematycznych pages. These are not the answers carrying useful information. </li> </ul> <div style="text-align: justify;"> Query classification based on their form of construction </div> <ul> <li style="text-align: justify;"> The natural question - are built in the form of interrogative sentence (eg How to download movies about vampires) </li> <li style="text-align: justify;"> Telegraphic request - created without including the - connections between words, prepositions, etc. (for example, rent an apartment inexpensively). </li> <li style="text-align: justify;"> Query operators - search engine allows for more accurate search, using special operators ("+, *, ~, etc.), allowing concretize query. Google publishes on its website a list of operators in the browser. </li> <li style="text-align: justify;"> Request a quote. </li> </ul> <div style="text-align: justify;"> Query classification because of the language </div> <ul> <li style="text-align: justify;"> Request created in one language. </li> <li style="text-align: justify;"> Request created in several languages. </li> <li style="text-align: justify;"> Request a specific language, but with errors. </li> <li style="text-align: justify;"> Request formulated in different languages with words having the same meaning in these languages. </li> </ul>

Query Classification

Query Classification - list of queries into groups based on combining their features. Query into a search engine - ordered sequence of c...

Link

<div style="text-align: justify;"> Link (hyperlink, link, link, called a hyperlink, the link) - the active element (usually text or images), resulting in redirection to another page or object on the Internet. </div> <div style="text-align: justify;"> Exterior links In hypertexts, for example, the Internet, the hyperlink are marked in a different color (typically blue) and / or underlined. When you move the cursor on the link, the appearance may be changed (for example, may appear to stress that was not there before). Links that have been used often differ in color from those whom you have not yet opened (ie the result of a Google search.) <a name='more'></a> Classification of hyperlinks Division of links, because of the form: </div> <ul> <li style="text-align: justify;"> Text. Such links are divided in turn into a hyperlink with the website address and those of the texts zakowiczenia. </li> <li style="text-align: justify;"> Graphics. Due to the object to which links are provided are divided into: - Links to other web sites. </li> <li style="text-align: justify;"> References to elements within a specific page. </li> <li style="text-align: justify;"> Hyperlinks to specific locations within the same document or web page. </li> <li style="text-align: justify;"> Links to e-mail (mailto). </li> <li style="text-align: justify;"> Links to documents on the FTP server. </li> <li style="text-align: justify;"> Links to multimedia content. </li> </ul> <div style="text-align: justify;"> Distribution of links, depending on the location where the lead: </div> <ul> <li style="text-align: justify;"> The local (internal) - links to elements of the same document, the service, the most common are the links between the main page and sub-pages of one website. </li> <li style="text-align: justify;"> Global (external) - links leading to any other objects outside the service. </li> </ul> <div style="text-align: justify;"> Because the state in which the links are can be divided into: </div> <ul> <li style="text-align: justify;"> Links, after which there was not even pass (closed). </li> <li style="text-align: justify;"> Active links (including links will remain in a very short period of time, when there is the process of opening). </li> <li style="text-align: justify;"> Links, after which there was a transition (open). </li> </ul>

Link

Link (hyperlink, link, link, called a hyperlink, the link) - the active element (usually text or images), resulting in redirection to ano...

External link (backlink)

<div style="text-align: justify;"> External link (called backlinks, incoming link, inbound link, inlink, inward link) - this term is understood as external inbound links leading to that page from another site. The page where the link is placed to the linking page, and the page to which the link leads to a page of links. Incoming External links are an effective tool in the process of positioning the page. The quantity and quality of incoming links with anchor texts of the external factors influencing the increase page ranking, so-called off-site activities. The parameters relevant for the positioning of pages. Inbound links play an important role in the positioning of websites. To increase page rank in the search results of greatest importance have the following inbound links: <a name='more'></a> </div> <ul> <li style="text-align: justify;"> number - the more incoming links leading to the page, the higher it will appear in search results. Note, however, that the links should be posted on the pages of valuable services designed to give Internet users and with content of a similar to the linked page. </li> <li style="text-align: justify;"> quality maintainable pages - pages maintainable quality parameters affect the way inbound links and its position in the search results. </li> </ul>

External link (backlink)

External link (called backlinks, incoming link, inbound link, inlink, inward link) - this term is understood as external inbound links lea...

Meta tags (meta tags)

Meta tags (meta tags) - these HTML tags stating the page. In the tag contains information about the website, giving commands browsers and crawlers. Meta tags are located between the opening and closing HEAD tag. There are several groups of meta tags, depending on their functions. Information for search engines <a name='more'></a> The first group consists of meta tags for search engines to provide information on the internal factors and site optimization. It is generally believed that the meta tags of the group no longer play a significant importance in the process of positioning, but nevertheless it is recommended to not forget about them and give them the appropriate data. <ul> <li> Description - The description of the page to be taken into account by the search engine and it appears in search results as so. snippet. </li> <li> Keyword - this meta tag keywords are typed appearing on the site. </li> <li> Robots - management of document indexing and distributed on the links. The values of this tag can be: index / noindex (indexed or not), follow / nofollow (indicates whether the machine indexing to follow the links on the site or not), all (allows both indexing and counting links) , none (combines the nofollow and noindex). </li> <li> Revisit - very important tag that tells the crawler how often should crawl your site. Whether you carry the tag indexing machines according to their algorithms and deadlines. </li> </ul> The commands for the browser Information provided is for browsers using the following meta - tags: <ul> <li> Content-Type - specifies the character encoding of the page. </li> <li> Content-Language - sets the language in which the text was written on the page. </li> <li> Cache-control - defines the parameters of the store in the cache. </li> <li> Refresh - defines the period of time after which the user will be redirected to the URL where the target page does not exist, or display an error message 404 </li> </ul> About the author Meta tags contain information about the author and owner of the website (they are not mandatory tags): <ul> <li> Site-created - the date the page was created. </li> <li> Author - indicates the author. </li> <li> Owner - information about the owner of the document. </li> <li> Reply-to - shows contacts, such as e-mail, in which you can contact the author. </li> <li> Address - The address of the author or owner. </li> </ul>

Meta tags (meta tags)

Meta tags (meta tags) - these HTML tags stating the page. In the tag contains information about the website, giving commands browsers an...

Domain Name

<div style="text-align: justify;"> Domain name (called d omain name) - a unique identifier for a specific node (device or network connection), part of the Internet, the name of the website. It is composed of letters, digits and "-" sign (provided that he is not at the beginning or end of the name). Now may be the use of diacritical marks. </div> <div style="text-align: justify;"> Domain names are easy to remember addresses to nodes and spread them network resources (websites, blogs, social networks, mail servers, etc.). All domain names are functioning thanks to the DNS (Domain Name System - The Domain Name System). </div> <div> The structure of domain names <a name='more'></a> </div> <div style="text-align: justify;"> A domain name consists of a number of separate domains, separated by periods. For example, the full name google.com, second-level domain includes Google, a part of the first level domain com. There are some restrictions on the length of the domain name. Full name should not exceed 63 symbols. Nevertheless, in some countries allowed to register domain names up to 127 characters. </div> <div> The hierarchy of domain names </div> <div style="text-align: justify;"> Domains zero (Root Domain - tree root domain) - marked with an empty domain name. For example, in the name somesite.com. domain is zero after the last dot. These blank label with zero length are supported only on the main nodes in DNS. </div> <div style="text-align: justify;"> Higher level domain (TLD called - Top-Level Domain) - is the most important, the domain zero, text labels. These domains can not be bought. According to the classification, managing them IANA (Internet Assigned Number Authority), they are divided into the following types: </div> <div style="margin-left: 40px;"> Basic domain </div> <ol style="margin-left: 40px;"> <li> Functional domains (called Generic Top-Level Domain, gTLD): <ul> <li> not sponsored higher level domain (com, net, org, biz, info, name, pro); </li> <li> Links domains of higher order (ace, int, aero, cat, coop, eco, jobs, mobi, museum, post, phone, travel, xxx); </li> <li> limited use domain (edu, gov, int, mil); </li> <li> the infrastructure of the Internet domain (arpa, root); </li> <li> reserved domain (example, invalid, localhost, test). </li> </ul> </li> <li> Country code TLDs (called Country Code Top-Level Domain ccTLD): <ul> <li> domain, consisting of a two-letter country code, according to ISO 3166-1 STANDARD (uk, us, uk); </li> <li> internationalized domain (called Internationalized Domain Names, IDN) containing the characters of national alphabets (Cyrillic, Hebrew, Arabic, etc.), for example рф, бг, ભારત. </li> </ul> </li> </ol> <div style="margin-left: 40px; text-align: justify;"> Pseudo (called pseudo-domains) - they are not used by the DNS system, and are used to transfer such as Electronic mail to computer networks with different addressing scheme. Examples include local or BITNET. </div> <div style="margin-left: 40px; text-align: justify;"> Unused domain now: nato, web, CSNET, DDN. </div> <div style="margin-left: 40px; text-align: justify;"> Alternative and additional domains of higher order - the former are created using alternate DNS servers (eg Namecoin, Pacific Root, dotBERLIN, etc.) and additional domains are generated using a special software. </div> <div style="margin-left: 40px; text-align: justify;"> The proposed domain of higher order - their introduction to DNS is scheduled for next time. </div> <div style="text-align: justify;"> Second-level domains (called the Second-Level Domain, SLD) to identify domains, which marks the full name of the domain facing the domain name of a higher order. Often, a second-degree domain names of companies, which include the page. For example, in the domain name apple.com domain of the second degree is Apple (company name), and this domain belongs to the first level domain com. An example of a domain can be a third-degree technology in the full name technologie.gazeta.pl. It belongs to the second-level domain newspaper, which in turn belongs to a first-degree pl. </div> <div style="text-align: justify;"> Domain names and IP addresses In DNS, domain names can transform into IP addresses and vice versa. In this way, the IP can be based on the domain name of the node on the basis of a name - IP. One domain name can correspond to a single IP address, or more of them (if you work for one address several servers). One IP address can correspond to one or more domain names (if the registered owner of the server or the server several addresses available to different clients). </div> <div style="text-align: justify;"> Commercialization of domain names Easy-to-remember domain names, particularly valued the Internet, they are widely used for commercial purposes. Regardless of domain names have not yet been covered by intellectual property rights. The greatest commercial potential, characterized by all of the basic domain and some of the national domain of a higher order. Renowned also czteroznaczne domain belonging to the second level domain com. The domain name market is such a phenomenon as cybersquatting, involving the registration of prospective names (eg, identical with the names of well-known trade marks, company or just easy to remember) for subsequent resale. </div>

Domain Name

Domain name (called d omain name) - a unique identifier for a specific node (device or network connection), part of the Internet, the nam...

Nofollow

Nofollow - the attribute most often used in two situations: <ul> <li> In a meta robots tag, where on the page enters the need to prevent indexing by search engines all on the Inca. Be careful when you use this attribute to accidentally exclude from indexing important pages of your site. </li> <li> The text of the document as an attribute of the hyperlink. In this case, turn off the indexing is one particular link.<a name='more'></a> </li> </ul> In most cases, links are turned off by using the nofollow attribute for the party lost no reputation in the eyes of search engines, because each outgoing link from the site reduces its value. Therefore, use nofollow, if the published material, it is necessary to refer to another Web resource, and you do not want to give a foreign service of your site.

Nofollow

Nofollow - the attribute most often used in two situations: In a meta robots tag, where on the page enters the need to prevent indexing...

Site visits

<div style="text-align: justify;"> Site visits - the number of site visitors within the specified period. Most of the statistics are collected data for the day or month. Search engines take into account the frequency of visits site of deploying it in the ranking of search results. To properly determine the frequency of visits, you must take into account the number of unique visitors and the number of visited pages. The unique user is determined based on IP address. The session is considered new if, since the last entry passed a minimum of 15 minutes. This term plays a significant role in the process of positioning. The activities of the positioner should be directed precisely on this page to attract users - they will be more, the better. </div> Sources traffic <a name='more'></a> Users are brought to a page with various corners of the world wide web. But how exactly are this way? For the positioner or the site owner are important sources of traffic, that is, for example: <ul> <li> search engine (SEO campaigns); </li> <li> social networks (SMO campaigns); </li> <li> direct advertising campaigns (contextual advertising, banners, teasers, Leads, etc.); </li> <li> organic movement - input from the search results page, with the exception of inputs by sponsored links; </li> <li> organic movement type type-in - direct enter the URL in the address line in the search input or bookmarks; </li> <li> move the links from other sites; </li> <li> the entry of a mailing </li> </ul> Traffic can be both intentional and accidental. The activities of the positioner should be directed to this site in order to attract the target audience. Purposeful movement attests to the effectiveness of positioning. Each service has specific thematic approach and is focused on its public. Measure the quality of the positioner can move through special counters. The service counter is the logging of activity of visitors, their regional affiliation, traffic sources, new and re-enter the site, the depth meter etc. They are, for example, Google Analitics. Traffic Monetization Movement can be a source of revenue website. Monetization may be direct or indirect. <ul> <li> Direct monetization is typical for commercial projects, selling goods and services. Visitors by buying something on the site, give the owner direct income. </li> <li> Indirect monetization by selling traffic through numerous affiliate programs. Scheme is simple: on the high visibility advertising and deployed the site owner receives from the advertiser a fee for the views or go after it, this way of redirecting your traffic to advertisers' sites, the website owner earns income. </li> </ul> You monetization schemes are: <ul> <li> fee-per-click (PPC) </li> <li> charge per impression (CPM) </li> <li> fee of action (CPA), under which highlighted a fee for the sale (CPS) fee s lead (CPL). </li> </ul>

Site visits

Site visits - the number of site visitors within the specified period. Most of the statistics are collected data for the day or month. ...

Optimization and Positioning (SEO)

<div style="text-align: justify;"> Positioning and optimization service (SEO - called Search Engine Optimization) - all measures taken to improve the position of a website in the search results in search engines. Purpose and application <a name='more'></a> The purpose of positioning the web site is to make it such properties and parameters which facilitate the process of indexing by robots, and optimally meet the requirements of the search algorithm, so as to increase the priority of the search results in the formation of the respective queries. Optimize the content and code is the first and fundamental step in the process of positioning page, so its use is the same as the goal of positioning itself - the introduction of the service on pre-established positions in the organic search results (Top 1, Top 3, Top 5, Top 10, etc.). Types of positioning Positioning and optimization service precedes the mandatory audit of the service, during which recommendations are developed for optimizing the content and code, and how it is implemented. The tasks raised by the audit can be carried out through activities on-site and off-site. The activities of the party (on-site): </div> <ul> <li style="text-align: justify;"> Distribution of key phrases, according to the subjects on each of its sides. </li> <li style="text-align: justify;"> Rewriting old, or write a new content while maintaining the necessary parameters (uniqueness and volume of text, density and location of keywords, links, text structuring, distribution of text titles and subtitles, etc.). </li> <li style="text-align: justify;"> Compilation of meta tags, title (for each party in accordance with the key phrases that are positioned for it) and description (short description of the content). </li> <li style="text-align: justify;"> Correction of the source code and improve its errors. </li> <li style="text-align: justify;"> Optimize service project for the speed of loading the page in your browser, read them through different browsers, the adequacy of performance style to the subject of the page, select the font, assigning alt tags to images, placed on the site, etc. </li> <li style="text-align: justify;"> Optimising usability: page navigation should be most comfortable for the user. The organization of the overall structure and rules of navigation for the entire site. </li> <li style="text-align: justify;"> Linking the internal pages of the site: to create a structure of cross-links. </li> </ul> <div style="text-align: justify;"> Activities outside the party (off-site): </div> <ul> <li style="text-align: justify;"> Adding the service URL to search engines, directories, assign it, if necessary, to the region. </li> <li style="text-align: justify;"> Obtaining external inbound links (backlinks) distributed on other sites with appropriate subject. Correcting their existing incoming links: removing unnecessary links from low quality sites and broken. </li> <li style="text-align: justify;"> Arrangement of entries, articles, posts, opinions, etc. with a link to other sites in order to increase the visibility of the site. </li> <li style="text-align: justify;"> The elimination of potential causes that may lead to the imposition of sanctions by the search engines. </li> </ul> <div style="text-align: justify;"> Separation methods of positioning by Color All the actions taken by the positioners to increase the page rank in search engine rankings can be divided into three groups: </div> <ul> <li style="text-align: justify;"> White positioning method (White Hat SEO) This includes efforts to increase site popularity among users interentu, providing them with interesting, original and unique content with a minimum density of keywords, increasing the number of naturally acquired links (for example, by adding to the theme directory) . </li> <li style="text-align: justify;"> Gray positioning method (Grey Hat SEO) SEO is the creation of Grey content with a high density of keywords, doorway pages, creating websites zapleczowych so-called "zapleczówek", which are then linked with pozycjonowanymi sites. </li> <li style="text-align: justify;"> Black positioning method (Black Hat SEO) allowed the wide use of doorway pages, content that is only visible to search engine spiders, so-called. Cloaking. Services that have been caught on the use of such methods are banished by search engines (removal of the search engine's index). </li> </ul>

Optimization and Positioning (SEO)

Positioning and optimization service (SEO - called Search Engine Optimization) - all measures taken to improve the position of a website ...

Optimize text content

<div style="text-align: justify;"> Optimization of textual content - text adapted to the requirements of the search engines in order to increase the page rank in search results. This is an extremely important part of the process of positioning, for it is based on the content side is determined compliance with the request. The text optimization is a complex set of activities, which consists of several steps: <a name='more'></a> </div> <ul> <li style="text-align: justify;"> Introduction to text keywords - each text is adapted to specific inquiries, in response to which the page should appear in the search results. Enter keywords in the text must, however sparingly, otherwise the search engines may not accept such a website. </li> <li style="text-align: justify;"> Check the uniqueness of the text - the text written well is to use a service provider checks the uniqueness of the text and if the text is not quite unique, fine-tune it from this angle. </li> <li style="text-align: justify;"> Readability of text - following the above procedures, you should check that the resulting text is easy to read. If readability is not the best, you must answer the question of what is written. If it was created especially for robots and probably no one will read it, it can be left unchanged, but if the text contains important information that you need to hit the visitors to the site, it should be reworded so that it is the most readable, even at the cost of delay effects of positioning. If you are the owner of the lack of time to create the text, the text can be ordered with copywriters or purchase it on the stock exchange texts. </li> </ul>

Optimize text content

Optimization of textual content - text adapted to the requirements of the search engines in order to increase the page rank in search resu...

PageRank (PR)

<div style="text-align: justify;"> PageRank (PR) - expressed an integer between 1 and 10, and the weighting of the search engine Google, calculated on the basis of the quantity and quality of links that point to a page, both external and internal. Calculation of PR with relatively high accuracy can be calculated by the PR formula, derived from algorithms and formulas presented in the <a href="http://infolab.stanford.edu/%7Ebackrub/pageranksub.ps" rel="nofollow" target="_blank">article,</a> the creators of Google, Sergey Brin and Larry Page: PR (A) = (1 - d) + {PR (T1) / C (T1) + ... + PR (Tn) / C (Tn)} d (let's call it a formula No. 1). <a name='more'></a> Before explaining the symbols in the formula, it must be assumed that many of the values and symbols used by Google to determine PR hand, are proprietary business secret. Therefore, the following explanations are included only putative definitions developed by the community positioners by experiments. </div> <div style="text-align: justify;"> Because of the large number of sites on the Internet, as defined in absolute PR is a convenient tool for assessing the significance of the page (such an assessment is required, for example, in taking decisions about placement of links on your platform). Definitely more convenient in this case is to use the Google Toolbar PageRank. It is a special plugin for your browser, showing the importance of hand expressed in whole numbers between 1 and 10 TLPR is calculated according to the formula: TLPR * a = logbasePR The exact value of the logarithm of the base, which is dependent on the number of pages on the Internet and its calculation formula is the secret of Google. Nevertheless, in view of the observations, it can be assumed that this is a value close to the number 7 In the same way for the coefficient a, located between 0 and 1, select a value first On this basis, with a fairly high degree of accuracy, the Google Toolbar PR can be calculated by this method: TLPRlog7 (PR) But keep in mind that Google's page ranking process uses a real PR. TLPR is created solely for the convenience of sensors. Increase PR by the internal linking </div> <ul> <li style="text-align: justify;"> d - the so-called damping factor, reflecting passed by the links the linked website (for which a calculated PR) "quantity" of its validity. The exact amount of this factor is not disclosed, but the observations show that with a high degree of accuracy can be assumed that it is 0.85 (i.e. 85% of the validity of the party). According to other data, the attenuation factor measures how likely is the transition from the links on the links on the deployed link. Also in this case for the value of d shall be 0.85. </li> <li style="text-align: justify;"> n - the number of pages that are located on links on this page for which is calculated PR. - C - The total amount of external links located on the side of the link. </li> <li style="text-align: justify;"> T (1 to n) - number of pages maintainable. ToolBar PageRank (PageRank Toolbar) </li> </ul> <div style="text-align: justify;"> <img src="http://seopilot.pl/ufiles/seodict/200px-PageRank1.jpg" /> The formula for calculating PageRank Starting with page ranking formula (formula No. 1), we can conclude that the minimum PR website may be negative or equal to 0 If we assume that d = 0.85, a 1-d = 0.15. Thus is the conclusion that PRmin = 0.15 (the sum of the bracket in the formula No. 1 is 0). In this way, even for the new service with quite a lot of pages and no external links, thanks to skillful internal linking (each page has a link to a specific page), you can get very high PR. Example: the number of pages of approximately 15 000, with the mandated 10 internal links leading to the home page on every page, you can get: PR homepage = 0.15 + 15000/10 * 0.85 = 1275.15 TLPR homepage = log71275, 15 3.6 4 The importance of PR only in the early days of search engine Google PR was the main factor influencing the ranking of sites in search results. Currently, these factors are approximately 200 However, to this day among the main parameters affecting the results, PR is one of the leading positions. </div>

PageRank (PR)

PageRank (PR) - expressed an integer between 1 and 10, and the weighting of the search engine Google, calculated on the basis of the quant...

Subdomain

Subdomain (also called sub-domain) - is part of a higher level domain. For example, if your domain name is domena.pl is the subdomain na...

Position in search results

<div style="text-align: justify;"> Position in search results is the location of a particular site in the search results for a given query, which is a key phrase. This item is dependent on many factors, among which are: <a name='more'></a> </div> <ul> <li style="text-align: justify;"> The place where the user is located (geolocation). Google to provide the most relevant results, it automatically detects the location from which you are asked the question and displays the results on its basis. </li> <li style="text-align: justify;"> Google Dance. Google's algorithm determines which databases the user's browser connects to. Information obtained from various databases may be different as the update does not proceed at the same time. </li> <li style="text-align: justify;"> Customize results. Google collects information about search preferences through cookies or through Google services. When a user is logged in, the search engine gathers information about what users search for, what pages visited, etc. To disable the feature adaptation of the results, click the "Disable adjustment based on search activity." Using a variety of browsers, which are written various stories of browsing the Internet also affects the personalization of results. </li> <li style="text-align: justify;"> Search Filters. Such a filter is to search with the "Polish only" or selecting a specific region. Note the default search filters or introduced as needed and modify them accordingly. </li> <li style="text-align: justify;"> Recommendations G+ 1 They also have an impact on your search results. Once logged in Google user searches for information, some brief descriptions in Google's search results can be tagged with his friends. Content recommended by friends are considered more valuable referrals by strangers or niepolecanych at all. This feature also personalizes your search results. </li> <li style="text-align: justify;"> Handling setting, with which the user specifies how many want to see the results on one page. The default is 10 items enabled with dynamic search. </li> </ul>

Position in search results

Position in search results is the location of a particular site in the search results for a given query, which is a key phrase. This ite...

Browser

<div style="text-align: justify;"> Web browser (called Browser to browse from - view) - software to receive, develop, and view information on the Internet on websites, identifiable by URL and being a carrier of content, graphics, and other objects. Some types of web content (images, text) may contain links to other sites on the web. With the help of search engines and hyperlinks, you get the ability to quickly move between pages sites and find the information you need. <a name='more'></a> Principles of operation The main task of browsers to download and display the information on the website. The preparation is carried out in the following way: you type in the address line is the URL of the page you want to view. The browser sends a request to the server to obtain information that is then passed to the program. At the same time followed by reformatting the data from the HTML document interactive. Most Internet Explorer Internet Explorer (IE) was one of the first graphical browsers developed by Microsoft. The first version of this review appeared in 1995, and since 1996, IE 3.0 has become part of the Windows 95 For the last ten years, the Internet Explorer browser was the leader in terms of installed copies, but from 2009 began to lose popularity (it is currently the second most popular search engine in the world and third in Poland). However, the program remains up to 90% of the market in the UK, Korea, China and the countries of North America. Pros browser: </div> <div style="text-align: justify;"> Cons: </div> <div style="text-align: justify;"> Google Chrome A relatively new browser, which appeared in 2008, is currently the most popular in the world (in Poland persists priority Mozilla Firefox). As it is based on Chromium browser uses the free and the WebKit engine, which is used to display web pages. With Chrome users will get access to new, heretofore unavailable in browsers function. Google Chrome can be installed on Windows operating systems, Mac OS and Linux. Pros: </div> <div style="text-align: justify;"> Cons: </div> <div style="text-align: justify;"> Mozilla Firefox The first version of Mozilla Firefox appeared in 2004. Currently, it occupies the third position in the world in terms of popularity in Poland - first. Mozilla Corporation is constantly working on improving the browser, not only for Windows but also on Mac OS X, FreeBSD, Linux, and others. Advantages: </div> <div style="text-align: justify;"> Cons: </div> <div style="text-align: justify;"> Opera The first version of Opera, appeared in 1995. Initially it was distributed directly from the limited license (shareware), which could affect its low popularity. Ten years after the appearance of the browser rules for its use have evolved and received the status of a freeware. One of the advantages Opera is its adaptation to mobile devices (versions of Opera Mini and Opera Mobile). Currently, it occupies the fifth position in the world and fourth in Poland. Pros: </div> <div style="text-align: justify;"> Cons: </div> <ul> <li style="text-align: justify;"> Traditional way to get the time with Windows; </li> <li style="text-align: justify;"> ease of use. </li> <li style="text-align: justify;"> Not all web standards; </li> <li style="text-align: justify;"> small browser performance; </li> <li style="text-align: justify;"> common security problems. </li> <li style="text-align: justify;"> high level of safety; </li> <li style="text-align: justify;"> high speed operation. </li> <li style="text-align: justify;"> The minimum amount of built-in functions; </li> <li style="text-align: justify;"> browser does not work on systems earlier than Windows XP. </li> <li style="text-align: justify;"> many built-in plug-in; </li> <li style="text-align: justify;"> availability of multiple extensions; </li> <li style="text-align: justify;"> ability to change the appearance. </li> <li style="text-align: justify;"> a number of gaps in the safety program; </li> <li style="text-align: justify;"> high efficiency and speed of work; </li> <li style="text-align: justify;"> convenient navigation; </li> <li style="text-align: justify;"> the ability to install multiple plugins; </li> <li style="text-align: justify;"> suitable for all mobile OS. </li> <li style="text-align: justify;"> it is not possible to make certain settings, using the graphical interface; </li> <li style="text-align: justify;"> problems with the operation of certain plugins. </li> </ul>

Browser

Web browser (called Browser to browse from - view) - software to receive, develop, and view information on the Internet on websites, ident...

Friendly URLs

<div style="text-align: justify;"> Friendly URL is a unique web address that briefly define their content and are clear and easy to read for users. Most content management systems to create pages gives them addresses consisting of chaotic and illogical (from the point of view of a human) character set, for example: http://site/catalogue.php?sect=9&kind=34&manuf=samsung. Of course, the code is understandable only for developers and not for regular users. The concept is to develop a friendly URLs short, laconic, available for Internet addresses. The same address in a friendly version will look like this: http://site/catalogue/phones/touch/samsung/. Impact on SEO-friendly URL <a name='more'></a> Friendly addresses a positive effect on growth position in search results. This is due to the fact that they generally contain keywords, which is well received by the search engines. Accordingly friendly URLs organized structure significantly helps people find their site interesting and mostly on information from such sites users deploy links. However, long URLs with an incomprehensible sense repel and deter visitors. It is worth noting that the address formatting to be carried out immediately after the creation of the page. Subsequent changes may result in the temporary disappearance from the search results - search engines need time to crawl again changed links and remove old ones. Set the friendly URL Most CMS systems makes it possible to automate the process of making friendly URLs that are created based on the headlines placed on those pages. Pros friendly URL: </div> <ul> <li style="text-align: justify;"> Users can better understand the structure of the site; </li> <li style="text-align: justify;"> Such addresses are easy to remember; </li> <li style="text-align: justify;"> if you need to go to level up enough that visitors wear off unnecessary part of the address; </li> <li style="text-align: justify;"> when you return to our site, you can immediately get to it interesting chapter, omitting unnecessary hand, guided only addresses the previous questions; </li> <li style="text-align: justify;"> increasing position in search results. </li> </ul> <div style="text-align: justify;"> Less: </div> <ul> <li style="text-align: justify;"> increase the load on the server. </li> </ul>

Friendly URLs

Friendly URL is a unique web address that briefly define their content and are clear and easy to read for users. Most content management...

Snippet

<div style="text-align: justify;"> Snippet (called snippets - section) - a small piece of text wyświelający next link in the search results. In other words, it is a short description of the web page corresponding to the request for a search engine. Snippetu role in SEO <a name='more'></a> In the snippet are highlighted keywords from the query to the search engine. The content of the snippet, often enough to get the information you need, without having to go to the page. Snippetu role is often underestimated, but to motivate the user to enter the website, you should take care of the eye-catching snippets. Competition, even found a few items below, due to optimum snippetowi can enjoy greater popularity than the party in the first position without polished snippetu. The more accurate and concise answer to the question gives the snippet, the greater the number of passes will record the page, which has a significant impact on ranking high in the search results. How to influence the content of snippetu Snippet is formed by the search engine based on specific algorithms, and its quality, as above mentioned, affects the amount go to the site from search results. The question now is how the positioner can influence its content. Basically, for the search engines recognize the underlying meta tag description and content of the page. Each search engine has its nuances, the knowledge of which allows you to manipulate the contents of snippetu. With Google as the basis for creating snippetu accepted meta tag description if search finds that it corresponds to the content of queries and can be useful for the user. Therefore, be sure to filling that tag. Google snippetu length is 160 characters. The length of the meta description may exceed that amount, and the text will be taken into consideration by the search engine as a whole. From this it follows that affect the snippets on Google you can thanks to a valid description in the meta description. Just enter there two sentences containing both key phrase itself and its modifications. Also make sure that your content and positioning umiejętym for these key phrases. </div>

Snippet

Snippet (called snippets - section) - a small piece of text wyświelający next link in the search results. In other words, it is a short...

Stop-words (stopwords)

<div style="text-align: justify;"> Stop-words (stopwords) - a concept of SEO. These are the words that add nothing to the text from the point of view of logic and communication, and do not involve any substantive content, the most common pronouns, przyimiki, numerals, etc. These words are ignored by search engines. The following list of commonly used stopwords: <a name='more'></a> and that, ah, though, but, oh, either, but, oh, no, even, more, much, because, in fact, that they were, by no means, be, was, was, was, were, will be, will be, inches, whole, whole, you, you, you, what, whatever, something, sometimes, sometimes, why, if, that is, far, for, why, why, to, well, nowhere, pretty, much, two, two, two, two, today, today, when, if, for, where, somewhere, someplace, it, and, the, what, the, other, other, other, other, that, I, it, like, some, like, which, for some, what, a! What, however, as, somehow, it, one, one, one, however, but, its, its, to him, is, I am, yet, if, if, now, it, all, When, several, someone, anyone, anyone, who, who, whom, whose, who, whom, where, who, for, years, but, or, have, have, little, I, I, even between, me, me, can, my, my, my, my, can, can, can, my, it must, we, on, over, us, us, us, our, our, our, our, our, our, however, immediately, even her, nothing they do not, let, him, her, him, never before, them, than, well, the next, from, around, he, she, they, they, it, and, behold, yes, you, you, you, the, the, the, though, over, since, should, should, should, should, in addition, the law, after all, in front of, above, before, the, the, the, Also, alone, alone, are, now, where, each, other, meaning their, that, as such, such, such as, there are, of this, this, that, now, also, that, you, you, so, you, here, here, your, your, your, your, thy, your, you, the, only, the, in, the, you, you, you, yours, yours, yours, we, according to many, many, more, more, all, all, all, all, all, the, you, just, with, for, perhaps, forever, from, zł, again, again, was, no, no, no, any that to. The word "no" is not a stop-word, it means the plant. Due to constant changes in the algorithms, the list of these words requires regular updates, because each search engine has its own database of stop-words. Therefore, creating content for a website worth paying attention to the frequency of stop-words and their stosunkek the total number of words in the text. </div>

Stop-words (stopwords)

Stop-words (stopwords) - a concept of SEO. These are the words that add nothing to the text from the point of view of logic and communi...

Page wikilinked

<div style="text-align: justify;"> A page of links - this page positioning, which have links placed on the website link. The mechanism linking The linking page and links are closely linked, and both are involved in the process of positioning. Combining these mechanism can be summarized as follows: on the links on high PageRank, enjoying the zufaniem search engines deployed is a link to a page of links, which provide a piece of the linking page to be valid the linked page, but its validity is not affected. This allows a page of links is gaining in importance, which, however, does not provide the link-back. However, as a consequence of a page of links can be a party links to other recipients. Positioning by linking remains the most effective and popular method of positioners, allowing a natural increase ranking high in the rankings. Search engines notice that the young side has a high citation index refers to the number of zufanych services, therefore, the page will be higher in the search results. What harms the linked page <a name='more'></a> Harm when positioning the linked website by linking to the wrong strategy can gain links. First of all, should not be allowed to appear in a large amount of inbound links in too short a period of time. This occurs when the positioner is buying at once disproportionately many links to pages maintainable, which is not typical of their natural growth. Secondly, the negative impact on the linked page will affect the placement of links on the pages of low quality. The linking site should have a theme similar to the linked pages, the appropriate number of external links organically entered in the text and should enjoy the trust of search engines and Internet users. </div>

Page wikilinked

A page of links - this page positioning, which have links placed on the website link. The mechanism linking The linking page and links...

The linking page

<div style="text-align: justify;"> The linking party - the party transmitting part of its value other side, the so-called. the linked page. The statistical value is transferred by means of links placed on the link. The role of the pages maintainable in positioning is high, because the strong parties may provide high value, which has a positive effect on the positions of the parties related to the rankings. <a name='more'></a> Search pages maintainable Before the positioner is the task of finding relevant web pages during and deploy on their link on your site. Search page, you can manually (in thematic directories, social networks, forums), which is quite time-and labor-intensive, as well as by specific marketing systems links. The marketing systems links webmasters for a specific payment available space on their web sites for the placement of links on the sensors. Changes related links sales systems should meet a number of criteria: </div> <ul> <li style="text-align: justify;"> high PageRank; </li> <li style="text-align: justify;"> Domain age appropriate; </li> <li style="text-align: justify;"> a subject close to the linked page; </li> <li style="text-align: justify;"> appropriate height of the domain; </li> <li style="text-align: justify;"> amount of external links should not exceed three. </li> </ul>

The linking page

The linking party - the party transmitting part of its value other side, the so-called. the linked page. The statistical value is tran...

Doorway pages (doorway pages)

<div style="text-align: justify;"> Doorway pages (called Doorway Pages, The Bridge, The Gateway, Jump Page, Portal Page, Zebra Page, Entry Page) - websites, created to redirect visitors to a specific website, or forwarded to their reputation by linking. Such sites can not be considered wholesome - they are supporting platform, designed to support the proper positioning of the site. According to the classification of ways of positioning, the transition can be determined by color, depending on the aims and objectives of their creators: <a name='more'></a> </div> <ol> <li style="text-align: justify;"> "Black" doorway pages </li> </ol> <div style="margin-left: 40px; text-align: justify;"> Designed for automatic redirection, usually via a Meta Refresh command to the appropriate service, which explicitly violate the recommendations of search engines. This page does not contain structured text - you never see her again. Its content is generated by special programs interrelated set of symbols with key words and phrases whose density is usually very large. Operating principles: With the help of special generators created a lot przepozycjonowanych free hostingach pages that link to each other, slightly improving on the occasion of its parameters. By linking and przeoptymalizowaniu, such sites rise to the top positions of search rankings. Internet users, adopting them as part comply with their request, clicking on them, after which they are automatically transferred to another service, although often with a preset theme something in common, but located far in the search results. Search engines absolutely oppose a black doorway, constantly improving their algorithms and if you encounter does not automatically impose a ban on them. Therefore, positioning using them is becoming less popular, but their simplicity and efficiency continues to attract impatient sensors. </div> <ol> <li style="text-align: justify;"> "Grey" doorway pages </li> </ol> <div style="margin-left: 40px; text-align: justify;"> They are designed to transfer the right news services of inbound links. On pages doorwayowych of this type is established automatically redirected and they are not optimized for keywords. Therefore, search engines rarely bring these pages to search results because their content can not be fully compatible with the queries (due to lack of key phrases). Nevertheless, gray doorway pages contain logically structured text, semantically close to the subject of proper maintenance. The text is inserted after a couple of links on the right side, which add its value, which is necessary in the process of positioning. Then, the address of that page as spam is sent internet users, which are used to address databases. The search engines is difficult to combat the gray doorway, as a matter of fact they do not infringe the rules: do not automatically redirect users to other URLs do not contain przeoptymalizowanego and illogical text. Nevertheless, however, they can not be regarded as fully compliant with the guidelines because users become aware of them with spam, which is opposed by the search engines. </div> <ol> <li style="text-align: justify;"> "White" doorway pages </li> </ol> <div style="margin-left: 40px; text-align: justify;"> These parties do not violate any guidelines of search engines. They contain valuable information, often of a commercial nature and the links on the right side. We can say that these are the main site advertising services. The boundary between white and gray doorwayami is often contracted as white are also often spread by spam, because traditional methods consume a lot of time and money. </div> <div style="text-align: justify;"> Value to search doorway pages The search engine referrals for webmasters always enters a ban on the use of false doorway pages, or black doorwayów. If you find them through the search engine they are immediately banned - thrown out of the search engine's index and, therefore, from the results list. Search engines usually do not have a reason to apply sanctions against the gray and white doorway pages as they do not violate the recommendations, in particular, do not send out spam directly. It is worth noting that the parties, in which direct doorway, they are punished. An exception may be cases where the doorway is on the subdomain of the main site. </div>

Doorway pages (doorway pages)

Doorway pages (called Doorway Pages, The Bridge, The Gateway, Jump Page, Portal Page, Zebra Page, Entry Page) - websites, created to redi...

Title

<div style="text-align: justify;"> Title - one of the most important tags on a website, which contains the header of the HTML document. By accessing the site, the search engine robots to learn its contents are guided first of all to him. There are a few useful tips on the header title: <a name='more'></a> </div> <ul> <li> The header should reflect the essence of pages and be written for the user, not the robot. </li> <li> Header length should fall between 50 and 60 characters. </li> <li> The header should contain at least one of the key phrases. </li> <li> Key phrase in the title tag must correspond frazom in the text of the page. </li> <li> Each page of the website should have a unique title. </li> <li> The header connectors are undesirable, prepositions, pronouns, etc. </li> <li> Do not make the title as special characters. </li> </ul> <div style="text-align: justify;"> Adjusting to these simple rules can satisfy not only the search engines, which will therefore be better to crawl the site, but also users who are going to the page with the title "Car Auctions" will bid on the cars, not the advertising of cosmetics. Otherwise, users will immediately leave a website that does not meet their expectations, and thus will increase the bounce of the page, which has a negative impact on the position in search results. </div>

Title

Title - one of the most important tags on a website, which contains the header of the HTML document. By accessing the site, the search e...

TOP

<div style="text-align: justify;"> TOP (from called top - top, top, top) - Page, located on the first page of search results for a particular query. Introduction to the masthead is the primary goal of positioning. The various search engines TOP may be different, which is associated with differences in search algorithms. It is possible to simultaneously achieve the masthead on Google, Yahoo and other search engines, however, should take into account the specific analytical tools for each of the search engines, which, though in many respects, they often differ radically in the way. <a name='more'></a> Pozycjonerzy use terms such as TOP1, TOP3, TOP5, TOP10, to determine the appropriate ranking leader, the first three results, Fridays and dozens of pages. Continuing the calculation, such as TOP20, there is no particular meaning, because the search engine in response to a query by default, appear on the 10 results per page. Therefore, the introduction of service to the TOP10, or on the first page of search results, it should be the goal of a minimum effective positioning. The advantages for the parties in TOP10 Most of the users when searching for information, reading only the first page of results, then change the query more specific or general. In this way, the occupying top positions in the search results objectively attract more attention. This allows you to quickly achieve the objectives for which the site was created. Minus one - sites located in Topi be continuously monitored so as not to fall in the leading position. To prevent this, you should continue to use pozycjonerskie action, although less intense than the introduction of parties to the masthead. </div>

TOP

TOP (from called top - top, top, top) - Page, located on the first page of search results for a particular query. Introduction to the m...

URL

<div style="text-align: justify;"> URL (Uniform Resource Locator) - a standardized format for addressing resources, standardized form of writing addresses on the Internet. Each URL is unique and shows the location of the network. Initially, the creator of URL Tim Berners-Lee wanted to use the identifier to determine separate files in local area networks, and later in the global Internet. Currently URL has its own standard (RFC 1738) and used for the determination of any files and nodes in the network. <a name='more'></a> URL format URLs that are the traditional form of writing: <protocol> :/ / <contenttype> strony="">. <username> Domeny=""> <port> / <path URL> / For example: http://www.example . com: 8080/somepath.php / </ port> </ name> </ type> </ protocol> </div> <protocol> <contenttype> strony=""> <username> domeny=""> <port> <div class="block-in"> <li style="text-align: justify;"> Protocol - Specifies the type of data transfer: http - plain text, https - the message text over an encrypted connection, FTP - file transfer protocol, mailto - e-mail address. </li> <li style="text-align: justify;"> Page type - specifies for which browser page is adapted. According initially accepted standards all URLs beginning with the letters WWW, allowing to identify the site as a resource available on the Web with the help of a regular browser (for mobile phones was subsequently adopted abbreviation wap - Wireless Application Protocol). Now this principle is used much less frequently, and if, before the page name is not shown the type, it is assumed that this is the site for a regular browser. If the site is suitable for viewing on a mobile device, or have it both ways - wap and web extensions are shown. </li> <li style="text-align: justify;"> Domain name - a unique resource address symbols expressed in the network. </li> <li style="text-align: justify;"> Port - port number to access. Any web application has its own data exchange protocols, which are connected to specific ports. Http protocol works with TCP ports 80 or 8080. If the server to which the request is sent, there are just web pages, the default port does not show up. If the server has access can be obtained, for example, ftp, it should still show the port number. </li> <li style="text-align: justify;"> URL Path - indicates the exact position of the home page. Recording Form URL in the URL initially could only use the basic Latin alphabet, numbers and some punctuation marks. Now, with transcoding capabilities, the URL may consist of symbols of many different alphabets, Arabic, Chinese, Cyrillic, etc. </li> <div style="text-align: justify;"> Internet services needed to simplify working with URL Among the disadvantages include URL lack of clarity, length, and lack of flexibility, the parties may change or disappear, and the URL will continue to lead to a non-existent page. Therefore, the resulting Web services, providing the opportunity to simplify the URL: </div> <li style="text-align: justify;"> PURL (called Persistent Uniform Resource Locator - permanent tenant URL). PURL provides specific databases to protect URL. When the output link is changed, this information reaches the database and the necessary changes are introduced. In this way, the external service address remain unchanged. This is the preferred method for pages with dynamic content that can often change and change their position: search systems to index page with the URL PURL and even if you change the output path, file or page can be found on the server, and the page will not lose position search results. </li> <li style="text-align: justify;"> Short URL - generic name for Web services, which can significantly shorten the length of the URL, which is possible by creating aliases (synonyms) for the final URL of a short domain name. </li> <li style="text-align: justify;"> Friendly URL (friendly URL) - URL is easy and convenient for the user's address, which greatly facilitates the use of it, not only by the Internet, but also by the search engine robots. Getting friendly URLów is possible thanks to so-called process of rewriting pages (called rewriting), which is usually configured in. Htaccess file. Many CMS that offer this service, such as Joomla! for each site is assigned a number corresponding to the number in the database. </li> </div>

URL

URL (Uniform Resource Locator) - a standardized format for addressing resources, standardized form of writing addresses on the Internet. ...

Usability

<div style="text-align: justify;"> Site Usability (called usability - usability, ease of use, ergonomics) - property maintenance, that dictates the ease with which a user can navigate between the parties and to work in his intefejsie. For usability of a number of factors, such as: <a name='more'></a> </div> <ul> <li style="text-align: justify;"> Nauczalność (learnbility). He talks about how fast the user who first sees the interface service will possess the skills necessary to perform simple tasks and functions. </li> <li style="text-align: justify;"> Efficiency of use (efficiency) - determined on the basis of convenience and the speed with which the visitor will move in and do the job. </li> <li style="text-align: justify;"> Zapamiętywalność (memorability). Specifies the ability to quickly memorize the principles of the interface and its navigation. If the next entry you must re-learn the rules of navigating the site, it may mean that it is difficult to remember. </li> <li style="text-align: justify;"> The number and severity level of error is a factor determining how often people make mistakes when moving around the site, how they are important and what are the possibilities of repair. </li> <li style="text-align: justify;"> The subjective feeling, the personal service evaluation by the user. </li> </ul> <div style="text-align: justify;"> The importance of usability Research professionals, such as your User Interface Engineering Inc., shows that the search users in 60% of cases they can not find you're looking for. This leads to lower productivity, loss of valuable time and a decrease in the number of visits the site. However, according to data provided by Forrester Research, "thanks to poor usability stores are losing 50% of the buyers, 40% of which will never come back." Studies on the behavior of users on the Internet show that visitors receive bad services not loading in a complex structure. Internet users do not want to wait for the complete page load, and spend time to understand the rules of navigating the site. In today's Internet, there are no such concepts as manual repair or exchange service page. You want to understand the functionality of the service in the first sekunadach explore page, or instantly know how to navigate through the site, and immediately save the structure and functions of the service it offers. If this does not happen, the internet just moves to a different, more rewarding him direction. A manifestation of concern for the usability is to design a site that is dedicated to the user, which in turn affects such important indicators as the frequency of visits and conversions. Design and Usability Testing The process of creating a functional and usable website can be divided into two stages: development and testing. </div> <ul> <li style="text-align: justify;"> Designing Usability (Usability Engineering) is part of a methodological approach to creating a functional and user-friendly web interface interentową. The result of the work at this stage should be properly functioning, efficient and easy-to-use service. Designing usability consists of several stages, of which the most important are: <ul> <li style="text-align: justify;"> collect data and requirements for the proposed service; </li> <li style="text-align: justify;"> development and testing of a prototype; </li> <li style="text-align: justify;"> evaluation of design alternatives, and navigation service; </li> <li style="text-align: justify;"> analysis of the problems that you may encounter; </li> <li style="text-align: justify;"> provide solutions and testing them. </li> </ul> </li> <li style="text-align: justify;"> Usability Testing (Usability Testing). This is the final phase of the development site usability. The standard test is performed by the user - Scan a certain amount of tasks using the prototypes. During these tests recorded everything he does and says tester. A typical test is performed by at least two users working together. As a result, testing should be collected: <ul> <li style="text-align: justify;"> information about the order of steps performed (action) necessary to achieve this objective; </li> <li style="text-align: justify;"> Information about the mistakes made by the user; </li> <li style="text-align: justify;"> because of the difficulties that you encountered; </li> <li style="text-align: justify;"> data rate performance for the tasks; </li> <li style="text-align: justify;"> subjective evaluation of the user's activities on the site. </li> </ul> </li> </ul> <div style="margin-left: 40px; text-align: justify;"> The purpose of testing is to detect potential problems which may be encountered users and to find methods for their solution. </div> <div style="text-align: justify;"> The steps for creating a functional and convenient to use website </div> <ul> <li style="text-align: justify;"> The preliminary stage - at the initial stage, you specify: <ul> <li style="text-align: justify;"> goal that guided the creation of service; </li> <li style="text-align: justify;"> target group of Internet users; </li> <li style="text-align: justify;"> characteristics, determining the members of the target group and the objectives for which they visit service. These goals are generally the same for most sites, but depending on the subject, which moves a particular service specialists who design usability can get a additional targets. In the process of goal setting should be remembered that the service should be as simple, easily digestible and efficient to use, easy zapamiętywalnym and satisfactory from the point of view of the subjective assessment of the visitor. </li> </ul> </li> <li style="text-align: justify;"> A collection of data and requirements (for existing sites) - This step is the collection of information from users about their requirements for service and assessment of how the current website project that corresponds to the requirements. Data can be collected from users by: <ul> <li style="text-align: justify;"> form and return form; </li> <li style="text-align: justify;"> analysis of server logs; </li> <li style="text-align: justify;"> Usability testing of an existing service. </li> </ul> </li> <li style="text-align: justify;"> Development of a prototype. Well known that the study of impacts is much easier for a real object, and therefore are created prototypes of websites. With their creation uses a minimum amount of content and does not load graphics. At this stage, the most important is to analyze the opinions and comments of testing users and to determine how the prototype of the website is able to perform set tasks. </li> <li style="text-align: justify;"> Create content and its optimization. One of the main criteria of good usability is the attractiveness of the content to the user. Out of all the information gathered on the site is placed ones are really needed, interesting and understandable for the user. Most Internet users during the first few seconds of viewing, scanning visual information arranged on the site and read only the ones that caught their attention. The text on the page is split into headings, titles and subtitles. In order to facilitate reading and sorting information applies paragraphs, lists, tables. </li> <li style="text-align: justify;"> Organization-page navigation. Main criteria determining the quality-designed navigation is based on simplicity and ease with which users can navigate through the pages of your website. Therefore, the navigation should be the same on all sites, intuitive, understandable and easy to remember. Testing usability testing is an interactive process of detecting the factors that help the user, and those that hinder him, carried out in order to exclude the latter. Testing is typically performed several times, until the development of the final variant, corresponding to the requirements of usability. </li> </ul>

Usability

Site Usability (called usability - usability, ease of use, ergonomics) - property maintenance, that dictates the ease with which a user c...

Webmaster

<div style="text-align: justify;"> Webmaster (publisher) - a specialist, who create websites and web applications. A good editor has the ability to typeset, programming, administer the site, design, design, content creation and positioning. The term webmaster appeared in 1992 in the text of father-Fi, Tim Berersa-Lee "Style Guide for Online Hypertext". Scope of work Profession webmaster as such does not exist, is not officially marked and is not taught in universities as a separate course. Usually, webmasters have considerable technical expertise in programming and administration, in addition to gaining skills in webdesign and positioning. Webmasters can work for companies, for example, in studies of webdesign or remotely, such as freelancers. Expectations for qualified webmasters are generally high and the specialist should have a wide range of skills, such as: <a name='more'></a> </div> <ul> <li style="text-align: justify;"> the ability to use at least one programming language (eg PHP), ability to work with someone else's code and the knowledge base of other languages (Perl, Python, Ruby, etc.); </li> <li style="text-align: justify;"> basic knowledge of HTML and cascading style sheets CSS; </li> <li style="text-align: justify;"> understanding of network operation HTTP and CGI standards; </li> <li style="text-align: justify;"> ability to work with graphics programs; </li> <li style="text-align: justify;"> conceptual thinking - the ability to think about the logic and the development of interaction between the modules and scripts, as well as knowledge of CMS systems. </li> <li style="text-align: justify;"> knowledge base of knowledge in the field of internet marketing and use them in the creation of the usability; </li> <li style="text-align: justify;"> knowledge of optimization and positioning. </li> </ul> <div style="text-align: justify;"> As you can see, a list of competencies publisher is very long and it is by no means the complete list. Of course, having a high level of competence in all of these areas is not possible. Because of that, large companies employ a few specialists, responsible for specific areas: the composition of text, design, programming, project management, etc. In any case, the webmaster should have at least a basic knowledge of the entire process of working with the website, since the website is essentially homogeneous body, the smooth operation could only be guaranteed by the publisher. Similarly, a freelance webmaster can not be responsible for all phases of creating a page. For small sites it is possible, but the big serious project may require the participation of many people with different competences. In such cases, the role of the publisher is to coordinate and control the work at every stage. Education Admission to work on the position of webmaster usually does not decide diploma and technical courses, or the police work, but the portfolio - the number of completed projects, their scale, and that for whom they were made. Publishers can also apply for a certificate, issued for example by Microsoft (MCSD, MCSE + Internet and MCDBA). </div>

Webmaster

Webmaster (publisher) - a specialist, who create websites and web applications. A good editor has the ability to typeset, programming, a...