iWEBTOOL's philosophy to create a successful website
Success comes better without evil
We believe delivering honesty to your users support your steps up the success ladder. Serve your users with solid factual content on your website. Every now and then websites tend to deceive the web users and search engine crawlers with incorrect information, this has bad repercussions.
If a visitor has been mislead by untruth information, for example free web hosting and then discovered the free hosting to be lie, the website will lose the visitor’s loyalty. Word of mouth will usually be spread with a negative comment which will cause a loss of potential visitors.
Misleading search crawlers again has bad consequences. Let’s take a look at Google’s search bot. Googlebot wonders around the web through millions of websites; looking up the websites, extracting information, it’s all perfect isn’t it? Not quite.
Some webmasters have a tricky way to fool this googlebot and attempt to provide the bot with non-related information to try and attract extra visitors. Webmasters preset different information to be shown when the googlebot comes around; this is commonly known as ‘cloaking’. Some webmasters get away with this trick unnoticed but quite frequently googlebot will discover this dishonest scam and as a result the website will suffer a penalty.
| Other ways of dishonesty: |  | Including hidden text and hidden links. | | Including non-related keywords and description into the page’s meta-tags. | | Creating similar pages to reproduce a duplicate content. | | Altering a text link’s display address (This is where the link redirects the user and is
usually displayed on the status bar while hovering a link). |
| | | Focus on your users rather than your website ranking
Quality will attract users. Users will automatically develop a website rank depending on the quality. So what do you do? Aim for the website ranking or aim to provide quality to your users?
Webmasters tend to pay third-party companies to try and 'cheat’ themselves a good ranking. Is this a good idea? Certainly not. Satisfy your users with excellence and the users themselves will spread the word about your website, your ranking will grow. | | | Make people see it how you see it
When you create a website, you first have an initial idea. You believe your idea will head to become successful, but do your visitors see it as that? Your users are people who surf around the internet exploring millions of websites, all with different content and all with a different set of ideas. There are dozens of other websites out there which are similar to yours. Why would users visit your website rather than the other dozen available on the internet? Perhaps you know why they should visit your website, but do the hundreds of web users have the same thoughts? No? One keyword for all of this, explain.
Explaining what your website is about thoroughly is one of the major requirements of web content. The user would not know what your site is about unless you explain everything and when you do explain, explain how you see it. Explain why you produced the website, explain why you believe the web users should visit your website. What is good about your website? What services do you provide?
For example, take a chess game, you will not know what the game is about, why you should play it nor will you be aware of the rules unless you have read the instructions. The same principles apply to a website, your users will not know what your site is about nor will they know why they should visit it unless you explain it to them clearly. | | | Aim for quality rather than quantity
When you create a website for a particular purpose, you should assure it fulfils the purpose well. What does this mean? In simpler words, when a resource is provided, it should be supplied with quality features.
Quality is what a webmaster should be aiming for. For instance, take Google. Google offers nothing more or less but a search; search with quality features assuring it satisfies its users. They do not offer weather details, dating services or anything unconnected with search.
Nowadays webmasters tend to target a large audience by having almost everything listed on their website. The services provided on some sites vary from unrelated things such as news headlines to online kid games. This is a bad idea as webmasters cannot really provide a quality service for each section as these are entirely different. As an alternative, webmasters should pick a particular category and concentrate providing it with quality features. For example, Google providing quality Search. | | | Fast is better than slow
Immediate satisfaction is the key to a successful website. When you visit a page, you want the resource ready with quick accessibility.
Easy NavigationWhat is meant by quick navigation? Easy to access content without having to go through complicated links to find it. Good accessibility is essential; navigations should be placed in almost every possible way to help users navigate through different aspects of the site easily.
Users are usually unaware of a site’s full content. So how do you help them become aware of the other dozens of content? Related links! You simply link one service to another service assuring they are someway related. Related linking contributes to quick navigation which is again very critical to a website.
For instance, during the summer season, a website about weather conditions may add a link to another part of the website providing information on summer clothing. Users will most likely visit this additional link as it provides secondary information on something they may be interested in.
Simple Content
Which sort of content would you prefer, heavy slow or quick simple? Personally, I’ll select ‘quick simple’. One of the best recommendations of a web design is simplicity. Who needs fancy large graphics to attract visitors? Statistically speaking, users will often make a visit to your website for a certain service or specific information and users will not be vastly impressed if every time their attend to the site, they are forced to download heavy content due to images and graphics. | | | Let people know you exist
Approximately 70% percent of the websites existing on the internet believe they provide nonsense service due to no increasing visitors. But do the web users actually know about the website’s existence? You cannot determine if a website visitors are decreasing or increasing when the web users do not actually know about your website.
| So how do you let users acknowledge your website? |  | | Try to have related sites link to your website. (Make sure the websites that link to you are decent as you can easily receive a bad reputation by bad neighbours) | | Share the word to your local mates on the internet, perhaps letting the member at your local message board know your site is online. | | Submit your site to Search Engines. | | Submit your site to relevant website directories. You could add your website to the iWEBTOOL directory. |
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