arrow-up.png - Bing Images

http://www.bing.com/images/search?q=arrow-up.png&qpvt=arrow-up.png&FORM=IQFRML

Query Classification

Query Classification - list of queries into groups based on combining their features.
Query into a search engine - ordered sequence of characters, usually in
the form of verbal expression or association, describing an object or
phenomenon, introduced by the user to search for information about the
object or phenomenon.



Query Classification by purpose user

Depending on the goal that guided the creation of user queries, we can distinguish:

• Inquiries information,
  which is relevant to the user only the end result in the form of the
  information sought, but it does not matter where the information is
  found.


• Inquiries navigation, created to find the address of a particular resource containing the information.


• Inquiries transaction created in order to purchase specific goods, services, etc.

Query classification due to their uniqueness

Inquiries can be separated because of how precisely are formulated:

• Explicitly, in which the information is sought specifically and clearly expressed (eg buy an apartment Kraków)


• Ambiguous, which can be interpreted in several ways (eg, housing)

Classification in terms of the length of query

You can find the information you are looking for a query consisting of a varying number of words:

• Single-word.


• Phrase (dwusłowne, trzysłowne etc.).

Classification by geography search

• In geography, as the object of the search is related to one specific location (city, country, region, etc., for example, Krakow engraving).


• Without geography.
  In this case, the user does not matter the position of the object, or
  the object can not be assigned to a specific location (for example, a
  query about downloading software).


• The default geography. Location of object in this case is not referred to directly (for example, order a pizza).

Classification by popularity

One of the most important positioning methods of classification queries. Depending on the popularity of queries in search engines can be distinguished:

• The most popular - most often placed on the search word in a particular subject.
  Due to the popularity of these questions, your hand on the key phrase
  is relatively difficult and consumes a lot of time and money.


• Unpopular - rarely used query about a specific topic. They are the easiest to positioning and high positions are achieved in a relatively short time.


• Średniopopularne - mark with a relatively high popularity. Often used by the sensors. It is difficult to determine the precise data on the number, specifying which group include this phrase.

There are special algorithms that use an empirical method for
calculating the popularity phrases: create a database of all possible
queries for a topic, and then choose the one with a large majority in
number of queries and relate it to the top, is by far the least
frequently asked to unpopular, and others - to średniopopularnych.

Query classification due to their competitiveness


If the division requests for their popularity is based on user behavior
statistics, the competitiveness of the query is determined by the
positioners on the basis of their use by competitors in the same
industry.
Inquiries can be considered as highly competitive, if in search results
based on them are shown links to the front pages of websites. However, it is very competitive relative criterion.
In assessing the competitive phrases are considered inbound links
(backlinks) with a key phrase in the anchor text leading to the
competition sites located in the top 10, and a level of confidence to
the parties in the top 10 for the phrases and their domains, the number
of unique pages and domains, which are arranged links to sites in the
top 10, their compliance thematic and other parameters. On this basis, are highlighted phrase:

• Highly competitive - the positioning of such phrases is difficult and consumes a lot of time and resources.


• Średniokonkurencyjne.


• Niskokonkurencyjne.

The types of search results, emerging under the influence of positioners


In some cases, certain trends create conditions for the use of the
positioners same key phrases to position the different sites with
similar content. Such phrases may affect your search results.
For example, the commercialization of certain areas leads to the fact
that, in response to certain highly competitive term results are
obtained where the first pages appear only the stores. In other cases, the effect of positioning factors may be smaller or absent altogether. This largely depends on how the query is commercialized. For example, for the query flowers appear in the results of both the stores and the website information and education. However, for the query inflorescences, the results will definitely prevail information pages. Because of this phenomenon, the search results are divided into:

• Monotonous
  - showing for ambiguous queries where, because of the actions
  pozycjonerskich, one type of response eliminated the other (eg, laptops
  phrase).


• Encyclopaedic - also appear to ambiguous queries, but including all variants of possible answers (eg, flowers).


• Natural
  - formed by the search for niskokonkurencyjnych phrases in a natural
  way, without the interference of positioners (eg inflorescence).


• The results of the interim parties - created in response to the phrase niskokonkurencyjne nietematycznych pages. These are not the answers carrying useful information.

Query classification based on their form of construction

• The natural question - are built in the form of interrogative sentence (eg How to download movies about vampires)


• Telegraphic
  request - created without including the - connections between words,
  prepositions, etc. (for example, rent an apartment inexpensively).


• Query operators - search engine allows for more accurate search, using special operators ("+, *, ~, etc.), allowing concretize query. Google publishes on its website a list of operators in the browser.


• Request a quote.

Query classification because of the language

• Request created in one language.


• Request created in several languages.


• Request a specific language, but with errors.


• Request formulated in different languages ​​with words having the same meaning in these languages.

Link

Link (hyperlink, link, link, called a hyperlink, the link) - the active element (usually text or images), resulting in redirection to another page or object on the Internet.

Exterior links

In hypertexts, for example, the Internet, the hyperlink are marked in a different color (typically blue) and / or underlined.
When you move the cursor on the link, the appearance may be changed
(for example, may appear to stress that was not there before). Links that have been used often differ in color from those whom you have not yet opened (ie the result of a Google search.)





Classification of hyperlinks

Division of links, because of the form:

• Text. Such links are divided in turn into a hyperlink with the website address and those of the texts zakowiczenia.


• Graphics. Due to the object to which links are provided are divided into: - Links to other web sites.


• References to elements within a specific page.


• Hyperlinks to specific locations within the same document or web page.


• Links to e-mail (mailto).


• Links to documents on the FTP server.


• Links to multimedia content.

Distribution of links, depending on the location where the lead:

• 
  The local (internal) - links to elements of the same document, the
  service, the most common are the links between the main page and
  sub-pages of one website.


• Global (external) - links leading to any other objects outside the service.

Because the state in which the links are can be divided into:

• Links, after which there was not even pass (closed).


• Active links (including links will remain in a very short period of time, when there is the process of opening).


• Links, after which there was a transition (open).

External link (backlink)

External link
(called backlinks, incoming link, inbound link, inlink, inward link) -
this term is understood as external inbound links leading to that page
from another site. The page where the link is placed to the linking page, and the page to which the link leads to a page of links. Incoming External links are an effective tool in the process of positioning the page.
The quantity and quality of incoming links with anchor texts of the
external factors influencing the increase page ranking, so-called
off-site activities. The parameters relevant for the positioning of pages. Inbound links play an important role in the positioning of websites. To increase page rank in the search results of greatest importance have the following inbound links:

• number - the more incoming links leading to the page, the higher it will appear in search results.
  Note, however, that the links should be posted on the pages of valuable
  services designed to give Internet users and with content of a similar
  to the linked page.


• 
  quality maintainable pages - pages maintainable quality parameters
  affect the way inbound links and its position in the search results.

Meta tags (meta tags)

Meta tags (meta tags) - these HTML tags stating the page. In the tag contains information about the website, giving commands browsers and crawlers. Meta tags are located between the opening and closing HEAD tag. There are several groups of meta tags, depending on their functions.



Information for search engines



The first group consists of meta tags for search engines to provide information on the internal factors and site optimization.
It is generally believed that the meta tags of the group no longer play
a significant importance in the process of positioning, but
nevertheless it is recommended to not forget about them and give them
the appropriate data.

• Description - The description of the page to be taken into account by the search engine and it appears in search results as so. snippet.


• Keyword - this meta tag keywords are typed appearing on the site.


• Robots - management of document indexing and distributed on the links.
  The values ​​of this tag can be: index / noindex (indexed or not),
  follow / nofollow (indicates whether the machine indexing to follow the
  links on the site or not), all (allows both indexing and counting links)
  , none (combines the nofollow and noindex).


• Revisit - very important tag that tells the crawler how often should crawl your site. Whether you carry the tag indexing machines according to their algorithms and deadlines.

The commands for the browser

Information provided is for browsers using the following meta - tags:

• Content-Type - specifies the character encoding of the page.


• Content-Language - sets the language in which the text was written on the page.


• Cache-control - defines the parameters of the store in the cache.


• 
  Refresh - defines the period of time after which the user will be
  redirected to the URL where the target page does not exist, or display
  an error message 404

About the author

Meta tags contain information about the author and owner of the website (they are not mandatory tags):

• Site-created - the date the page was created.


• Author - indicates the author.


• Owner - information about the owner of the document.


• Reply-to - shows contacts, such as e-mail, in which you can contact the author.


• Address - The address of the author or owner.

Domain Name

Domain name (called d omain name) - a unique identifier for a specific node (device or network connection), part of the Internet, the name of the website. It is composed of letters, digits and "-" sign (provided that he is not at the beginning or end of the name). Now may be the use of diacritical marks.

Domain names are easy to remember addresses to nodes and spread them
network resources (websites, blogs, social networks, mail servers,
etc.). All domain names are functioning thanks to the DNS (Domain Name System - The Domain Name System).

The structure of domain names

A domain name consists of a number of separate domains, separated by periods. For example, the full name google.com, second-level domain includes Google, a part of the first level domain com. There are some restrictions on the length of the domain name. Full name should not exceed 63 symbols. Nevertheless, in some countries allowed to register domain names up to 127 characters.

The hierarchy of domain names

Domains zero (Root Domain - tree root domain) - marked with an empty domain name. For example, in the name somesite.com. domain is zero after the last dot. These blank label with zero length are supported only on the main nodes in DNS.

Higher level domain (TLD called - Top-Level Domain) - is the most important, the domain zero, text labels. These domains can not be bought.
According to the classification, managing them IANA (Internet Assigned
Number Authority), they are divided into the following types:

Basic domain

1. Functional domains (called Generic Top-Level Domain, gTLD):
   
   
   • not sponsored higher level domain (com, net, org, biz, info, name, pro);
   
   
   • Links domains of higher order (ace, int, aero, cat, coop, eco, jobs, mobi, museum, post, phone, travel, xxx);
   
   
   • limited use domain (edu, gov, int, mil);
   
   
   • the infrastructure of the Internet domain (arpa, root);
   
   
   • reserved domain (example, invalid, localhost, test).
   
   
   
   


2. Country code TLDs (called Country Code Top-Level Domain ccTLD):
   
   
   • domain, consisting of a two-letter country code, according to ISO 3166-1 STANDARD (uk, us, uk);
   
   
   • 
     internationalized domain (called Internationalized Domain Names, IDN)
     containing the characters of national alphabets (Cyrillic, Hebrew,
     Arabic, etc.), for example рф, бг, ભારત.
   
   
   
   

Pseudo
(called pseudo-domains) - they are not used by the DNS system, and are
used to transfer such as Electronic mail to computer networks with
different addressing scheme. Examples include local or BITNET.

Unused domain now: nato, web, CSNET, DDN.

Alternative and additional domains of higher order
- the former are created using alternate DNS servers (eg Namecoin,
Pacific Root, dotBERLIN, etc.) and additional domains are generated
using a special software.

The proposed domain of higher order - their introduction to DNS is scheduled for next time.

Second-level domains (called the Second-Level Domain, SLD) to identify domains, which marks the full name of the domain facing the domain name of a higher order. Often, a second-degree domain names of companies, which include the page.
For example, in the domain name apple.com domain of the second degree
is Apple (company name), and this domain belongs to the first level
domain com. An example of a domain can be a third-degree technology in the full name technologie.gazeta.pl. It belongs to the second-level domain newspaper, which in turn belongs to a first-degree pl.

Domain names and IP addresses

In DNS, domain names can transform into IP addresses and vice versa. In this way, the IP can be based on the domain name of the node on the basis of a name - IP. One domain name can correspond to a single IP address, or more of them (if you work for one address several servers).
One IP address can correspond to one or more domain names (if the
registered owner of the server or the server several addresses available
to different clients).

Commercialization of domain names

Easy-to-remember domain names, particularly valued the Internet, they are widely used for commercial purposes. Regardless of domain names have not yet been covered by intellectual property rights. The greatest commercial potential, characterized by all of the basic domain and some of the national domain of a higher order. Renowned also czteroznaczne domain belonging to the second level domain com.
The domain name market is such a phenomenon as cybersquatting,
involving the registration of prospective names (eg, identical with the
names of well-known trade marks, company or just easy to remember) for
subsequent resale.

Nofollow

Nofollow - the attribute most often used in two situations:

• In a meta robots tag, where on the page enters the need to prevent indexing by search engines all on the Inca. Be careful when you use this attribute to accidentally exclude from indexing important pages of your site.


• The text of the document as an attribute of the hyperlink. In this case, turn off the indexing is one particular link.

In most cases, links are turned off by using the nofollow attribute for
the party lost no reputation in the eyes of search engines, because
each outgoing link from the site reduces its value.
Therefore, use nofollow, if the published material, it is necessary to
refer to another Web resource, and you do not want to give a foreign
service of your site.

Site visits

Site visits - the number of site visitors within the specified period. Most of the statistics are collected data for the day or month. Search engines take into account the frequency of visits site of deploying it in the ranking of search results.
To properly determine the frequency of visits, you must take into
account the number of unique visitors and the number of visited pages. The unique user is determined based on IP address. The session is considered new if, since the last entry passed a minimum of 15 minutes. This term plays a significant role in the process of positioning. The activities of the positioner should be directed precisely on this page to attract users - they will be more, the better.

Sources traffic



Users are brought to a page with various corners of the world wide web. But how exactly are this way? For the positioner or the site owner are important sources of traffic, that is, for example:

• search engine (SEO campaigns);


• social networks (SMO campaigns);


• direct advertising campaigns (contextual advertising, banners, teasers, Leads, etc.);


• organic movement - input from the search results page, with the exception of inputs by sponsored links;


• organic movement type type-in ​​- direct enter the URL in the address line in the search input or bookmarks;


• move the links from other sites;


• the entry of a mailing

Traffic can be both intentional and accidental. The activities of the positioner should be directed to this site in order to attract the target audience. Purposeful movement attests to the effectiveness of positioning. Each service has specific thematic approach and is focused on its public. Measure the quality of the positioner can move through special counters.
The service counter is the logging of activity of visitors, their
regional affiliation, traffic sources, new and re-enter the site, the
depth meter etc. They are, for example, Google Analitics.



Traffic Monetization

Movement can be a source of revenue website. Monetization may be direct or indirect.

• Direct monetization is typical for commercial projects, selling goods and services. Visitors by buying something on the site, give the owner direct income.


• Indirect monetization by selling traffic through numerous affiliate programs.
  Scheme is simple: on the high visibility advertising and deployed the
  site owner receives from the advertiser a fee for the views or go after
  it, this way of redirecting your traffic to advertisers' sites, the
  website owner earns income.

You monetization schemes are:

• fee-per-click (PPC)


• charge per impression (CPM)


• fee of action (CPA), under which highlighted a fee for the sale (CPS) fee s lead (CPL).

Optimization and Positioning (SEO)

Positioning and optimization service (SEO - called Search Engine Optimization) - all measures taken to improve the position of a website in the search results in search engines.



Purpose and application




The purpose of positioning the web site is to make it such properties
and parameters which facilitate the process of indexing by robots, and
optimally meet the requirements of the search algorithm, so as to
increase the priority of the search results in the formation of the
respective queries.
Optimize the content and code is the first and fundamental step in the
process of positioning page, so its use is the same as the goal of
positioning itself - the introduction of the service on pre-established
positions in the organic search results (Top 1, Top 3, Top 5, Top 10,
etc.).



Types of positioning


Positioning and optimization service precedes the mandatory audit of
the service, during which recommendations are developed for optimizing
the content and code, and how it is implemented. The tasks raised by the audit can be carried out through activities on-site and off-site.



The activities of the party (on-site):

• Distribution of key phrases, according to the subjects on each of its sides.


• 
  Rewriting old, or write a new content while maintaining the necessary
  parameters (uniqueness and volume of text, density and location of
  keywords, links, text structuring, distribution of text titles and
  subtitles, etc.).


• 
  Compilation of meta tags, title (for each party in accordance with the
  key phrases that are positioned for it) and description (short
  description of the content).


• Correction of the source code and improve its errors.


• 
  Optimize service project for the speed of loading the page in your
  browser, read them through different browsers, the adequacy of
  performance style to the subject of the page, select the font, assigning
  alt tags to images, placed on the site, etc.


• Optimising usability: page navigation should be most comfortable for the user. The organization of the overall structure and rules of navigation for the entire site.


• Linking the internal pages of the site: to create a structure of cross-links.

Activities outside the party (off-site):

• Adding the service URL to search engines, directories, assign it, if necessary, to the region.


• Obtaining external inbound links (backlinks) distributed on other sites with appropriate subject. Correcting their existing incoming links: removing unnecessary links from low quality sites and broken.


• 
  Arrangement of entries, articles, posts, opinions, etc. with a link to
  other sites in order to increase the visibility of the site.


• The elimination of potential causes that may lead to the imposition of sanctions by the search engines.

Separation methods of positioning by Color

All the actions taken by the positioners to increase the page rank in search engine rankings can be divided into three groups:

• White positioning method (White Hat SEO)
  This includes efforts to increase site popularity among users
  interentu, providing them with interesting, original and unique content
  with a minimum density of keywords, increasing the number of naturally
  acquired links (for example, by adding to the theme directory) .


• Gray positioning method (Grey Hat SEO)
  SEO is the creation of Grey content with a high density of keywords,
  doorway pages, creating websites zapleczowych so-called "zapleczówek",
  which are then linked with pozycjonowanymi sites.


• Black positioning method (Black Hat SEO) allowed the wide use of doorway pages, content that is only visible to search engine spiders, so-called. Cloaking.
  Services that have been caught on the use of such methods are banished
  by search engines (removal of the search engine's index).