KrishnaVandanu

Meta tags (meta tags)

Meta tags (meta tags) - these HTML tags stating the page. In the tag contains information about the website, giving commands browsers and crawlers. Meta tags are located between the opening and closing HEAD tag. There are several groups of meta tags, depending on their functions. Information for search engines <a name="more"></a> The first group consists of meta tags for search engines to provide information on the internal factors and site optimization. It is generally believed that the meta tags of the group no longer play a significant importance in the process of positioning, but nevertheless it is recommended to not forget about them and give them the appropriate data. <ul> <li> Description - The description of the page to be taken into account by the search engine and it appears in search results as so. snippet. </li> <li> Keyword - this meta tag keywords are typed appearing on the site. </li> <li> Robots - management of document indexing and distributed on the links. The values of this tag can be: index / noindex (indexed or not), follow / nofollow (indicates whether the machine indexing to follow the links on the site or not), all (allows both indexing and counting links) , none (combines the nofollow and noindex). </li> <li> Revisit - very important tag that tells the crawler how often should crawl your site. Whether you carry the tag indexing machines according to their algorithms and deadlines. </li> </ul> The commands for the browser Information provided is for browsers using the following meta - tags: <ul> <li> Content-Type - specifies the character encoding of the page. </li> <li> Content-Language - sets the language in which the text was written on the page. </li> <li> Cache-control - defines the parameters of the store in the cache. </li> <li> Refresh - defines the period of time after which the user will be redirected to the URL where the target page does not exist, or display an error message 404 </li> </ul> About the author Meta tags contain information about the author and owner of the website (they are not mandatory tags): <ul> <li> Site-created - the date the page was created. </li> <li> Author - indicates the author. </li> <li> Owner - information about the owner of the document. </li> <li> Reply-to - shows contacts, such as e-mail, in which you can contact the author. </li> <li> Address - The address of the author or owner. </li> </ul>

Meta tags (meta tags)

Meta tags (meta tags) - these HTML tags stating the page. In the tag contains information about the website, giving commands browsers an...

Domain Name

<div style="text-align: justify;"> Domain name (called d omain name) - a unique identifier for a specific node (device or network connection), part of the Internet, the name of the website. It is composed of letters, digits and "-" sign (provided that he is not at the beginning or end of the name). Now may be the use of diacritical marks. </div> <div style="text-align: justify;"> Domain names are easy to remember addresses to nodes and spread them network resources (websites, blogs, social networks, mail servers, etc.). All domain names are functioning thanks to the DNS (Domain Name System - The Domain Name System). </div> <div> The structure of domain names <a name="more"></a> </div> <div style="text-align: justify;"> A domain name consists of a number of separate domains, separated by periods. For example, the full name google.com, second-level domain includes Google, a part of the first level domain com. There are some restrictions on the length of the domain name. Full name should not exceed 63 symbols. Nevertheless, in some countries allowed to register domain names up to 127 characters. </div> <div> The hierarchy of domain names </div> <div style="text-align: justify;"> Domains zero (Root Domain - tree root domain) - marked with an empty domain name. For example, in the name somesite.com. domain is zero after the last dot. These blank label with zero length are supported only on the main nodes in DNS. </div> <div style="text-align: justify;"> Higher level domain (TLD called - Top-Level Domain) - is the most important, the domain zero, text labels. These domains can not be bought. According to the classification, managing them IANA (Internet Assigned Number Authority), they are divided into the following types: </div> <div style="margin-left: 40px;"> Basic domain </div> <ol style="margin-left: 40px;"> <li> Functional domains (called Generic Top-Level Domain, gTLD): <ul> <li> not sponsored higher level domain (com, net, org, biz, info, name, pro); </li> <li> Links domains of higher order (ace, int, aero, cat, coop, eco, jobs, mobi, museum, post, phone, travel, xxx); </li> <li> limited use domain (edu, gov, int, mil); </li> <li> the infrastructure of the Internet domain (arpa, root); </li> <li> reserved domain (example, invalid, localhost, test). </li> </ul> </li> <li> Country code TLDs (called Country Code Top-Level Domain ccTLD): <ul> <li> domain, consisting of a two-letter country code, according to ISO 3166-1 STANDARD (uk, us, uk); </li> <li> internationalized domain (called Internationalized Domain Names, IDN) containing the characters of national alphabets (Cyrillic, Hebrew, Arabic, etc.), for example рф, бг, ભારત. </li> </ul> </li> </ol> <div style="margin-left: 40px; text-align: justify;"> Pseudo (called pseudo-domains) - they are not used by the DNS system, and are used to transfer such as Electronic mail to computer networks with different addressing scheme. Examples include local or BITNET. </div> <div style="margin-left: 40px; text-align: justify;"> Unused domain now: nato, web, CSNET, DDN. </div> <div style="margin-left: 40px; text-align: justify;"> Alternative and additional domains of higher order - the former are created using alternate DNS servers (eg Namecoin, Pacific Root, dotBERLIN, etc.) and additional domains are generated using a special software. </div> <div style="margin-left: 40px; text-align: justify;"> The proposed domain of higher order - their introduction to DNS is scheduled for next time. </div> <div style="text-align: justify;"> Second-level domains (called the Second-Level Domain, SLD) to identify domains, which marks the full name of the domain facing the domain name of a higher order. Often, a second-degree domain names of companies, which include the page. For example, in the domain name apple.com domain of the second degree is Apple (company name), and this domain belongs to the first level domain com. An example of a domain can be a third-degree technology in the full name technologie.gazeta.pl. It belongs to the second-level domain newspaper, which in turn belongs to a first-degree pl. </div> <div style="text-align: justify;"> Domain names and IP addresses In DNS, domain names can transform into IP addresses and vice versa. In this way, the IP can be based on the domain name of the node on the basis of a name - IP. One domain name can correspond to a single IP address, or more of them (if you work for one address several servers). One IP address can correspond to one or more domain names (if the registered owner of the server or the server several addresses available to different clients). </div> <div style="text-align: justify;"> Commercialization of domain names Easy-to-remember domain names, particularly valued the Internet, they are widely used for commercial purposes. Regardless of domain names have not yet been covered by intellectual property rights. The greatest commercial potential, characterized by all of the basic domain and some of the national domain of a higher order. Renowned also czteroznaczne domain belonging to the second level domain com. The domain name market is such a phenomenon as cybersquatting, involving the registration of prospective names (eg, identical with the names of well-known trade marks, company or just easy to remember) for subsequent resale. </div>

Domain Name

Domain name (called d omain name) - a unique identifier for a specific node (device or network connection), part of the Internet, the nam...

Nofollow

Nofollow - the attribute most often used in two situations: <ul> <li> In a meta robots tag, where on the page enters the need to prevent indexing by search engines all on the Inca. Be careful when you use this attribute to accidentally exclude from indexing important pages of your site. </li> <li> The text of the document as an attribute of the hyperlink. In this case, turn off the indexing is one particular link.<a name="more"></a> </li> </ul> In most cases, links are turned off by using the nofollow attribute for the party lost no reputation in the eyes of search engines, because each outgoing link from the site reduces its value. Therefore, use nofollow, if the published material, it is necessary to refer to another Web resource, and you do not want to give a foreign service of your site.

Nofollow

Nofollow - the attribute most often used in two situations: In a meta robots tag, where on the page enters the need to prevent indexing...

Site visits

<div style="text-align: justify;"> Site visits - the number of site visitors within the specified period. Most of the statistics are collected data for the day or month. Search engines take into account the frequency of visits site of deploying it in the ranking of search results. To properly determine the frequency of visits, you must take into account the number of unique visitors and the number of visited pages. The unique user is determined based on IP address. The session is considered new if, since the last entry passed a minimum of 15 minutes. This term plays a significant role in the process of positioning. The activities of the positioner should be directed precisely on this page to attract users - they will be more, the better. </div> Sources traffic <a name="more"></a> Users are brought to a page with various corners of the world wide web. But how exactly are this way? For the positioner or the site owner are important sources of traffic, that is, for example: <ul> <li> search engine (SEO campaigns); </li> <li> social networks (SMO campaigns); </li> <li> direct advertising campaigns (contextual advertising, banners, teasers, Leads, etc.); </li> <li> organic movement - input from the search results page, with the exception of inputs by sponsored links; </li> <li> organic movement type type-in - direct enter the URL in the address line in the search input or bookmarks; </li> <li> move the links from other sites; </li> <li> the entry of a mailing </li> </ul> Traffic can be both intentional and accidental. The activities of the positioner should be directed to this site in order to attract the target audience. Purposeful movement attests to the effectiveness of positioning. Each service has specific thematic approach and is focused on its public. Measure the quality of the positioner can move through special counters. The service counter is the logging of activity of visitors, their regional affiliation, traffic sources, new and re-enter the site, the depth meter etc. They are, for example, Google Analitics. Traffic Monetization Movement can be a source of revenue website. Monetization may be direct or indirect. <ul> <li> Direct monetization is typical for commercial projects, selling goods and services. Visitors by buying something on the site, give the owner direct income. </li> <li> Indirect monetization by selling traffic through numerous affiliate programs. Scheme is simple: on the high visibility advertising and deployed the site owner receives from the advertiser a fee for the views or go after it, this way of redirecting your traffic to advertisers' sites, the website owner earns income. </li> </ul> You monetization schemes are: <ul> <li> fee-per-click (PPC) </li> <li> charge per impression (CPM) </li> <li> fee of action (CPA), under which highlighted a fee for the sale (CPS) fee s lead (CPL). </li> </ul>

Site visits

Site visits - the number of site visitors within the specified period. Most of the statistics are collected data for the day or month. ...

Optimization and Positioning (SEO)

<div style="text-align: justify;"> Positioning and optimization service (SEO - called Search Engine Optimization) - all measures taken to improve the position of a website in the search results in search engines. Purpose and application <a name="more"></a> The purpose of positioning the web site is to make it such properties and parameters which facilitate the process of indexing by robots, and optimally meet the requirements of the search algorithm, so as to increase the priority of the search results in the formation of the respective queries. Optimize the content and code is the first and fundamental step in the process of positioning page, so its use is the same as the goal of positioning itself - the introduction of the service on pre-established positions in the organic search results (Top 1, Top 3, Top 5, Top 10, etc.). Types of positioning Positioning and optimization service precedes the mandatory audit of the service, during which recommendations are developed for optimizing the content and code, and how it is implemented. The tasks raised by the audit can be carried out through activities on-site and off-site. The activities of the party (on-site): </div> <ul> <li style="text-align: justify;"> Distribution of key phrases, according to the subjects on each of its sides. </li> <li style="text-align: justify;"> Rewriting old, or write a new content while maintaining the necessary parameters (uniqueness and volume of text, density and location of keywords, links, text structuring, distribution of text titles and subtitles, etc.). </li> <li style="text-align: justify;"> Compilation of meta tags, title (for each party in accordance with the key phrases that are positioned for it) and description (short description of the content). </li> <li style="text-align: justify;"> Correction of the source code and improve its errors. </li> <li style="text-align: justify;"> Optimize service project for the speed of loading the page in your browser, read them through different browsers, the adequacy of performance style to the subject of the page, select the font, assigning alt tags to images, placed on the site, etc. </li> <li style="text-align: justify;"> Optimising usability: page navigation should be most comfortable for the user. The organization of the overall structure and rules of navigation for the entire site. </li> <li style="text-align: justify;"> Linking the internal pages of the site: to create a structure of cross-links. </li> </ul> <div style="text-align: justify;"> Activities outside the party (off-site): </div> <ul> <li style="text-align: justify;"> Adding the service URL to search engines, directories, assign it, if necessary, to the region. </li> <li style="text-align: justify;"> Obtaining external inbound links (backlinks) distributed on other sites with appropriate subject. Correcting their existing incoming links: removing unnecessary links from low quality sites and broken. </li> <li style="text-align: justify;"> Arrangement of entries, articles, posts, opinions, etc. with a link to other sites in order to increase the visibility of the site. </li> <li style="text-align: justify;"> The elimination of potential causes that may lead to the imposition of sanctions by the search engines. </li> </ul> <div style="text-align: justify;"> Separation methods of positioning by Color All the actions taken by the positioners to increase the page rank in search engine rankings can be divided into three groups: </div> <ul> <li style="text-align: justify;"> White positioning method (White Hat SEO) This includes efforts to increase site popularity among users interentu, providing them with interesting, original and unique content with a minimum density of keywords, increasing the number of naturally acquired links (for example, by adding to the theme directory) . </li> <li style="text-align: justify;"> Gray positioning method (Grey Hat SEO) SEO is the creation of Grey content with a high density of keywords, doorway pages, creating websites zapleczowych so-called "zapleczówek", which are then linked with pozycjonowanymi sites. </li> <li style="text-align: justify;"> Black positioning method (Black Hat SEO) allowed the wide use of doorway pages, content that is only visible to search engine spiders, so-called. Cloaking. Services that have been caught on the use of such methods are banished by search engines (removal of the search engine's index). </li> </ul>

Optimization and Positioning (SEO)

Positioning and optimization service (SEO - called Search Engine Optimization) - all measures taken to improve the position of a website ...

Optimize text content

<div style="text-align: justify;"> Optimization of textual content - text adapted to the requirements of the search engines in order to increase the page rank in search results. This is an extremely important part of the process of positioning, for it is based on the content side is determined compliance with the request. The text optimization is a complex set of activities, which consists of several steps: <a name="more"></a> </div> <ul> <li style="text-align: justify;"> Introduction to text keywords - each text is adapted to specific inquiries, in response to which the page should appear in the search results. Enter keywords in the text must, however sparingly, otherwise the search engines may not accept such a website. </li> <li style="text-align: justify;"> Check the uniqueness of the text - the text written well is to use a service provider checks the uniqueness of the text and if the text is not quite unique, fine-tune it from this angle. </li> <li style="text-align: justify;"> Readability of text - following the above procedures, you should check that the resulting text is easy to read. If readability is not the best, you must answer the question of what is written. If it was created especially for robots and probably no one will read it, it can be left unchanged, but if the text contains important information that you need to hit the visitors to the site, it should be reworded so that it is the most readable, even at the cost of delay effects of positioning. If you are the owner of the lack of time to create the text, the text can be ordered with copywriters or purchase it on the stock exchange texts. </li> </ul>

Optimize text content

Optimization of textual content - text adapted to the requirements of the search engines in order to increase the page rank in search resu...

PageRank (PR)

<div style="text-align: justify;"> PageRank (PR) - expressed an integer between 1 and 10, and the weighting of the search engine Google, calculated on the basis of the quantity and quality of links that point to a page, both external and internal. Calculation of PR with relatively high accuracy can be calculated by the PR formula, derived from algorithms and formulas presented in the <a href="http://infolab.stanford.edu/%7Ebackrub/pageranksub.ps" rel="nofollow" target="_blank">article,</a> the creators of Google, Sergey Brin and Larry Page: PR (A) = (1 - d) + {PR (T1) / C (T1) + ... + PR (Tn) / C (Tn)} d (let's call it a formula No. 1). <a name="more"></a> Before explaining the symbols in the formula, it must be assumed that many of the values and symbols used by Google to determine PR hand, are proprietary business secret. Therefore, the following explanations are included only putative definitions developed by the community positioners by experiments. </div> <div style="text-align: justify;"> Because of the large number of sites on the Internet, as defined in absolute PR is a convenient tool for assessing the significance of the page (such an assessment is required, for example, in taking decisions about placement of links on your platform). Definitely more convenient in this case is to use the Google Toolbar PageRank. It is a special plugin for your browser, showing the importance of hand expressed in whole numbers between 1 and 10 TLPR is calculated according to the formula: TLPR * a = logbasePR The exact value of the logarithm of the base, which is dependent on the number of pages on the Internet and its calculation formula is the secret of Google. Nevertheless, in view of the observations, it can be assumed that this is a value close to the number 7 In the same way for the coefficient a, located between 0 and 1, select a value first On this basis, with a fairly high degree of accuracy, the Google Toolbar PR can be calculated by this method: TLPRlog7 (PR) But keep in mind that Google's page ranking process uses a real PR. TLPR is created solely for the convenience of sensors. Increase PR by the internal linking </div> <ul> <li style="text-align: justify;"> d - the so-called damping factor, reflecting passed by the links the linked website (for which a calculated PR) "quantity" of its validity. The exact amount of this factor is not disclosed, but the observations show that with a high degree of accuracy can be assumed that it is 0.85 (i.e. 85% of the validity of the party). According to other data, the attenuation factor measures how likely is the transition from the links on the links on the deployed link. Also in this case for the value of d shall be 0.85. </li> <li style="text-align: justify;"> n - the number of pages that are located on links on this page for which is calculated PR. - C - The total amount of external links located on the side of the link. </li> <li style="text-align: justify;"> T (1 to n) - number of pages maintainable. ToolBar PageRank (PageRank Toolbar) </li> </ul> <div style="text-align: justify;"> <img src="http://seopilot.pl/ufiles/seodict/200px-PageRank1.jpg" /> The formula for calculating PageRank Starting with page ranking formula (formula No. 1), we can conclude that the minimum PR website may be negative or equal to 0 If we assume that d = 0.85, a 1-d = 0.15. Thus is the conclusion that PRmin = 0.15 (the sum of the bracket in the formula No. 1 is 0). In this way, even for the new service with quite a lot of pages and no external links, thanks to skillful internal linking (each page has a link to a specific page), you can get very high PR. Example: the number of pages of approximately 15 000, with the mandated 10 internal links leading to the home page on every page, you can get: PR homepage = 0.15 + 15000/10 * 0.85 = 1275.15 TLPR homepage = log71275, 15 3.6 4 The importance of PR only in the early days of search engine Google PR was the main factor influencing the ranking of sites in search results. Currently, these factors are approximately 200 However, to this day among the main parameters affecting the results, PR is one of the leading positions. </div>

PageRank (PR)

PageRank (PR) - expressed an integer between 1 and 10, and the weighting of the search engine Google, calculated on the basis of the quant...

Subdomain

Subdomain (also called sub-domain) - is part of a higher level domain. For example, if your domain name is domena.pl is the subdomain na...

Position in search results

<div style="text-align: justify;"> Position in search results is the location of a particular site in the search results for a given query, which is a key phrase. This item is dependent on many factors, among which are: <a name="more"></a> </div> <ul> <li style="text-align: justify;"> The place where the user is located (geolocation). Google to provide the most relevant results, it automatically detects the location from which you are asked the question and displays the results on its basis. </li> <li style="text-align: justify;"> Google Dance. Google's algorithm determines which databases the user's browser connects to. Information obtained from various databases may be different as the update does not proceed at the same time. </li> <li style="text-align: justify;"> Customize results. Google collects information about search preferences through cookies or through Google services. When a user is logged in, the search engine gathers information about what users search for, what pages visited, etc. To disable the feature adaptation of the results, click the "Disable adjustment based on search activity." Using a variety of browsers, which are written various stories of browsing the Internet also affects the personalization of results. </li> <li style="text-align: justify;"> Search Filters. Such a filter is to search with the "Polish only" or selecting a specific region. Note the default search filters or introduced as needed and modify them accordingly. </li> <li style="text-align: justify;"> Recommendations G+ 1 They also have an impact on your search results. Once logged in Google user searches for information, some brief descriptions in Google's search results can be tagged with his friends. Content recommended by friends are considered more valuable referrals by strangers or niepolecanych at all. This feature also personalizes your search results. </li> <li style="text-align: justify;"> Handling setting, with which the user specifies how many want to see the results on one page. The default is 10 items enabled with dynamic search. </li> </ul>

Position in search results

Position in search results is the location of a particular site in the search results for a given query, which is a key phrase. This ite...

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