Meta tags (meta tags)

Meta tags (meta tags) - these HTML tags stating the page. In the tag contains information about the website, giving commands browsers and crawlers. Meta tags are located between the opening and closing HEAD tag. There are several groups of meta tags, depending on their functions.



Information for search engines



The first group consists of meta tags for search engines to provide information on the internal factors and site optimization.
It is generally believed that the meta tags of the group no longer play
a significant importance in the process of positioning, but
nevertheless it is recommended to not forget about them and give them
the appropriate data.

• Description - The description of the page to be taken into account by the search engine and it appears in search results as so. snippet.


• Keyword - this meta tag keywords are typed appearing on the site.


• Robots - management of document indexing and distributed on the links.
  The values ​​of this tag can be: index / noindex (indexed or not),
  follow / nofollow (indicates whether the machine indexing to follow the
  links on the site or not), all (allows both indexing and counting links)
  , none (combines the nofollow and noindex).


• Revisit - very important tag that tells the crawler how often should crawl your site. Whether you carry the tag indexing machines according to their algorithms and deadlines.

The commands for the browser

Information provided is for browsers using the following meta - tags:

• Content-Type - specifies the character encoding of the page.


• Content-Language - sets the language in which the text was written on the page.


• Cache-control - defines the parameters of the store in the cache.


• 
  Refresh - defines the period of time after which the user will be
  redirected to the URL where the target page does not exist, or display
  an error message 404

About the author

Meta tags contain information about the author and owner of the website (they are not mandatory tags):

• Site-created - the date the page was created.


• Author - indicates the author.


• Owner - information about the owner of the document.


• Reply-to - shows contacts, such as e-mail, in which you can contact the author.


• Address - The address of the author or owner.

Domain Name

Domain name (called d omain name) - a unique identifier for a specific node (device or network connection), part of the Internet, the name of the website. It is composed of letters, digits and "-" sign (provided that he is not at the beginning or end of the name). Now may be the use of diacritical marks.

Domain names are easy to remember addresses to nodes and spread them
network resources (websites, blogs, social networks, mail servers,
etc.). All domain names are functioning thanks to the DNS (Domain Name System - The Domain Name System).

The structure of domain names

A domain name consists of a number of separate domains, separated by periods. For example, the full name google.com, second-level domain includes Google, a part of the first level domain com. There are some restrictions on the length of the domain name. Full name should not exceed 63 symbols. Nevertheless, in some countries allowed to register domain names up to 127 characters.

The hierarchy of domain names

Domains zero (Root Domain - tree root domain) - marked with an empty domain name. For example, in the name somesite.com. domain is zero after the last dot. These blank label with zero length are supported only on the main nodes in DNS.

Higher level domain (TLD called - Top-Level Domain) - is the most important, the domain zero, text labels. These domains can not be bought.
According to the classification, managing them IANA (Internet Assigned
Number Authority), they are divided into the following types:

Basic domain

1. Functional domains (called Generic Top-Level Domain, gTLD):
   
   
   • not sponsored higher level domain (com, net, org, biz, info, name, pro);
   
   
   • Links domains of higher order (ace, int, aero, cat, coop, eco, jobs, mobi, museum, post, phone, travel, xxx);
   
   
   • limited use domain (edu, gov, int, mil);
   
   
   • the infrastructure of the Internet domain (arpa, root);
   
   
   • reserved domain (example, invalid, localhost, test).
   
   
   
   


2. Country code TLDs (called Country Code Top-Level Domain ccTLD):
   
   
   • domain, consisting of a two-letter country code, according to ISO 3166-1 STANDARD (uk, us, uk);
   
   
   • 
     internationalized domain (called Internationalized Domain Names, IDN)
     containing the characters of national alphabets (Cyrillic, Hebrew,
     Arabic, etc.), for example рф, бг, ભારત.
   
   
   
   

Pseudo
(called pseudo-domains) - they are not used by the DNS system, and are
used to transfer such as Electronic mail to computer networks with
different addressing scheme. Examples include local or BITNET.

Unused domain now: nato, web, CSNET, DDN.

Alternative and additional domains of higher order
- the former are created using alternate DNS servers (eg Namecoin,
Pacific Root, dotBERLIN, etc.) and additional domains are generated
using a special software.

The proposed domain of higher order - their introduction to DNS is scheduled for next time.

Second-level domains (called the Second-Level Domain, SLD) to identify domains, which marks the full name of the domain facing the domain name of a higher order. Often, a second-degree domain names of companies, which include the page.
For example, in the domain name apple.com domain of the second degree
is Apple (company name), and this domain belongs to the first level
domain com. An example of a domain can be a third-degree technology in the full name technologie.gazeta.pl. It belongs to the second-level domain newspaper, which in turn belongs to a first-degree pl.

Domain names and IP addresses

In DNS, domain names can transform into IP addresses and vice versa. In this way, the IP can be based on the domain name of the node on the basis of a name - IP. One domain name can correspond to a single IP address, or more of them (if you work for one address several servers).
One IP address can correspond to one or more domain names (if the
registered owner of the server or the server several addresses available
to different clients).

Commercialization of domain names

Easy-to-remember domain names, particularly valued the Internet, they are widely used for commercial purposes. Regardless of domain names have not yet been covered by intellectual property rights. The greatest commercial potential, characterized by all of the basic domain and some of the national domain of a higher order. Renowned also czteroznaczne domain belonging to the second level domain com.
The domain name market is such a phenomenon as cybersquatting,
involving the registration of prospective names (eg, identical with the
names of well-known trade marks, company or just easy to remember) for
subsequent resale.

Nofollow

Nofollow - the attribute most often used in two situations:

• In a meta robots tag, where on the page enters the need to prevent indexing by search engines all on the Inca. Be careful when you use this attribute to accidentally exclude from indexing important pages of your site.


• The text of the document as an attribute of the hyperlink. In this case, turn off the indexing is one particular link.

In most cases, links are turned off by using the nofollow attribute for
the party lost no reputation in the eyes of search engines, because
each outgoing link from the site reduces its value.
Therefore, use nofollow, if the published material, it is necessary to
refer to another Web resource, and you do not want to give a foreign
service of your site.

Site visits

Site visits - the number of site visitors within the specified period. Most of the statistics are collected data for the day or month. Search engines take into account the frequency of visits site of deploying it in the ranking of search results.
To properly determine the frequency of visits, you must take into
account the number of unique visitors and the number of visited pages. The unique user is determined based on IP address. The session is considered new if, since the last entry passed a minimum of 15 minutes. This term plays a significant role in the process of positioning. The activities of the positioner should be directed precisely on this page to attract users - they will be more, the better.

Sources traffic



Users are brought to a page with various corners of the world wide web. But how exactly are this way? For the positioner or the site owner are important sources of traffic, that is, for example:

• search engine (SEO campaigns);


• social networks (SMO campaigns);


• direct advertising campaigns (contextual advertising, banners, teasers, Leads, etc.);


• organic movement - input from the search results page, with the exception of inputs by sponsored links;


• organic movement type type-in ​​- direct enter the URL in the address line in the search input or bookmarks;


• move the links from other sites;


• the entry of a mailing

Traffic can be both intentional and accidental. The activities of the positioner should be directed to this site in order to attract the target audience. Purposeful movement attests to the effectiveness of positioning. Each service has specific thematic approach and is focused on its public. Measure the quality of the positioner can move through special counters.
The service counter is the logging of activity of visitors, their
regional affiliation, traffic sources, new and re-enter the site, the
depth meter etc. They are, for example, Google Analitics.



Traffic Monetization

Movement can be a source of revenue website. Monetization may be direct or indirect.

• Direct monetization is typical for commercial projects, selling goods and services. Visitors by buying something on the site, give the owner direct income.


• Indirect monetization by selling traffic through numerous affiliate programs.
  Scheme is simple: on the high visibility advertising and deployed the
  site owner receives from the advertiser a fee for the views or go after
  it, this way of redirecting your traffic to advertisers' sites, the
  website owner earns income.

You monetization schemes are:

• fee-per-click (PPC)


• charge per impression (CPM)


• fee of action (CPA), under which highlighted a fee for the sale (CPS) fee s lead (CPL).

Optimization and Positioning (SEO)

Positioning and optimization service (SEO - called Search Engine Optimization) - all measures taken to improve the position of a website in the search results in search engines.



Purpose and application




The purpose of positioning the web site is to make it such properties
and parameters which facilitate the process of indexing by robots, and
optimally meet the requirements of the search algorithm, so as to
increase the priority of the search results in the formation of the
respective queries.
Optimize the content and code is the first and fundamental step in the
process of positioning page, so its use is the same as the goal of
positioning itself - the introduction of the service on pre-established
positions in the organic search results (Top 1, Top 3, Top 5, Top 10,
etc.).



Types of positioning


Positioning and optimization service precedes the mandatory audit of
the service, during which recommendations are developed for optimizing
the content and code, and how it is implemented. The tasks raised by the audit can be carried out through activities on-site and off-site.



The activities of the party (on-site):

• Distribution of key phrases, according to the subjects on each of its sides.


• 
  Rewriting old, or write a new content while maintaining the necessary
  parameters (uniqueness and volume of text, density and location of
  keywords, links, text structuring, distribution of text titles and
  subtitles, etc.).


• 
  Compilation of meta tags, title (for each party in accordance with the
  key phrases that are positioned for it) and description (short
  description of the content).


• Correction of the source code and improve its errors.


• 
  Optimize service project for the speed of loading the page in your
  browser, read them through different browsers, the adequacy of
  performance style to the subject of the page, select the font, assigning
  alt tags to images, placed on the site, etc.


• Optimising usability: page navigation should be most comfortable for the user. The organization of the overall structure and rules of navigation for the entire site.


• Linking the internal pages of the site: to create a structure of cross-links.

Activities outside the party (off-site):

• Adding the service URL to search engines, directories, assign it, if necessary, to the region.


• Obtaining external inbound links (backlinks) distributed on other sites with appropriate subject. Correcting their existing incoming links: removing unnecessary links from low quality sites and broken.


• 
  Arrangement of entries, articles, posts, opinions, etc. with a link to
  other sites in order to increase the visibility of the site.


• The elimination of potential causes that may lead to the imposition of sanctions by the search engines.

Separation methods of positioning by Color

All the actions taken by the positioners to increase the page rank in search engine rankings can be divided into three groups:

• White positioning method (White Hat SEO)
  This includes efforts to increase site popularity among users
  interentu, providing them with interesting, original and unique content
  with a minimum density of keywords, increasing the number of naturally
  acquired links (for example, by adding to the theme directory) .


• Gray positioning method (Grey Hat SEO)
  SEO is the creation of Grey content with a high density of keywords,
  doorway pages, creating websites zapleczowych so-called "zapleczówek",
  which are then linked with pozycjonowanymi sites.


• Black positioning method (Black Hat SEO) allowed the wide use of doorway pages, content that is only visible to search engine spiders, so-called. Cloaking.
  Services that have been caught on the use of such methods are banished
  by search engines (removal of the search engine's index).

Optimize text content

Optimization of textual content - text adapted to the requirements of the search engines in order to increase the page rank in search results.
This is an extremely important part of the process of positioning, for
it is based on the content side is determined compliance with the
request. The text optimization is a complex set of activities, which consists of several steps:

• 
  Introduction to text keywords - each text is adapted to specific
  inquiries, in response to which the page should appear in the search
  results. Enter keywords in the text must, however sparingly, otherwise the search engines may not accept such a website.


• 
  Check the uniqueness of the text - the text written well is to use a
  service provider checks the uniqueness of the text and if the text is
  not quite unique, fine-tune it from this angle.


• Readability of text - following the above procedures, you should check that the resulting text is easy to read. If readability is not the best, you must answer the question of what is written.
  If it was created especially for robots and probably no one will read
  it, it can be left unchanged, but if the text contains important
  information that you need to hit the visitors to the site, it should be
  reworded so that it is the most readable, even at the cost of delay
  effects of positioning.
  If you are the owner of the lack of time to create the text, the text
  can be ordered with copywriters or purchase it on the stock exchange
  texts.

PageRank (PR)

PageRank (PR)
- expressed an integer between 1 and 10, and the weighting of the
search engine Google, calculated on the basis of the quantity and
quality of links that point to a page, both external and internal.
Calculation of PR with relatively high accuracy can be calculated by
the PR formula, derived from algorithms and formulas presented in the article, the creators of Google, Sergey Brin and Larry Page: PR (A) = (1 - d) + {PR (T1) / C (T1) + ... + PR (Tn) / C (Tn)} d (let's call it a formula No. 1).




Before explaining the symbols in the formula, it must be assumed that
many of the values ​​and symbols used by Google to determine PR hand,
are proprietary business secret.
Therefore, the following explanations are included only putative
definitions developed by the community positioners by experiments.

Because of the large number of sites on the Internet, as defined in
absolute PR is a convenient tool for assessing the significance of the
page (such an assessment is required, for example, in taking decisions
about placement of links on your platform). Definitely more convenient in this case is to use the Google Toolbar PageRank. It is a special plugin for your browser, showing the importance of hand expressed in whole numbers between 1 and 10 TLPR is calculated according to the formula:

TLPR * a = logbasePR


The exact value of the logarithm of the base, which is dependent on the
number of pages on the Internet and its calculation formula is the
secret of Google. Nevertheless, in view of the observations, it can be assumed that this is a value close to the number 7 In the same way for the coefficient a, located between 0 and 1, select a value first On this basis, with a fairly high degree of accuracy, the Google Toolbar PR can be calculated by this method:

TLPRlog7 (PR)

But keep in mind that Google's page ranking process uses a real PR. TLPR is created solely for the convenience of sensors.

Increase PR by the internal linking

• 
  d - the so-called damping factor, reflecting passed by the links the
  linked website (for which a calculated PR) "quantity" of its validity.
  The exact amount of this factor is not disclosed, but the observations
  show that with a high degree of accuracy can be assumed that it is 0.85
  (i.e. 85% of the validity of the party).
  According to other data, the attenuation factor measures how likely is
  the transition from the links on the links on the deployed link. Also in this case for the value of d shall be 0.85.


• n - the number of pages that are located on links on this page for which is calculated PR. - C - The total amount of external links located on the side of the link.


• T (1 to n) - number of pages maintainable. ToolBar PageRank (PageRank Toolbar)

The formula for calculating PageRank

Starting with page ranking formula (formula No. 1), we can conclude that the minimum PR website may be negative or equal to 0 If we assume that d = 0.85, a 1-d = 0.15. Thus is the conclusion that PRmin = 0.15 (the sum of the bracket in the formula No. 1 is 0).
In this way, even for the new service with quite a lot of pages and no
external links, thanks to skillful internal linking (each page has a
link to a specific page), you can get very high PR.

Example:


the number of pages of approximately 15 000, with the mandated 10
internal links leading to the home page on every page, you can get:

PR homepage = 0.15 + 15000/10 * 0.85 = 1275.15 TLPR homepage = log71275, 15 3.6 4


The importance of PR only in the early days of search engine Google PR
was the main factor influencing the ranking of sites in search results. Currently, these factors are approximately 200 However, to this day among the main parameters affecting the results, PR is one of the leading positions.

Subdomain

Subdomain (also called sub-domain) - is part of a higher level domain. For example, if your domain name is domena.pl is the subdomain name will look like this: poddomena.domena.pl. Most hosting companies provide free subdomain registration service. You can also move to a different subdomain hosting, in order to reduce the burden on the site. Subdomains are primarily used to separate sections on websites. For example, news sites often move their forums on a subdomain, so as not to confuse information with discussion. Also, search engines are their additional services, such as the post office, the subdomain.

Position in search results

Position in search results is the location of a particular site in the search results for a given query, which is a key phrase. This item is dependent on many factors, among which are:

• The place where the user is located (geolocation).
  Google to provide the most relevant results, it automatically detects
  the location from which you are asked the question and displays the
  results on its basis.


• Google Dance. Google's algorithm determines which databases the user's browser connects to. Information obtained from various databases may be different as the update does not proceed at the same time.


• Customize results. Google collects information about search preferences through cookies or through Google services.
  When a user is logged in, the search engine gathers information about
  what users search for, what pages visited, etc. To disable the feature
  adaptation of the results, click the "Disable adjustment based on search
  activity."
  Using a variety of browsers, which are written various stories of
  browsing the Internet also affects the personalization of results.


• Search Filters. Such a filter is to search with the "Polish only" or selecting a specific region. Note the default search filters or introduced as needed and modify them accordingly.


• Recommendations G+ 1 They also have an impact on your search results.
  Once logged in Google user searches for information, some brief
  descriptions in Google's search results can be tagged with his friends. Content recommended by friends are considered more valuable referrals by strangers or niepolecanych at all. This feature also personalizes your search results.


• Handling setting, with which the user specifies how many want to see the results on one page. The default is 10 items enabled with dynamic search.