Position in search results

Position in search results is the location of a particular site in the search results for a given query, which is a key phrase. This item is dependent on many factors, among which are:

• The place where the user is located (geolocation).
  Google to provide the most relevant results, it automatically detects
  the location from which you are asked the question and displays the
  results on its basis.


• Google Dance. Google's algorithm determines which databases the user's browser connects to. Information obtained from various databases may be different as the update does not proceed at the same time.


• Customize results. Google collects information about search preferences through cookies or through Google services.
  When a user is logged in, the search engine gathers information about
  what users search for, what pages visited, etc. To disable the feature
  adaptation of the results, click the "Disable adjustment based on search
  activity."
  Using a variety of browsers, which are written various stories of
  browsing the Internet also affects the personalization of results.


• Search Filters. Such a filter is to search with the "Polish only" or selecting a specific region. Note the default search filters or introduced as needed and modify them accordingly.


• Recommendations G+ 1 They also have an impact on your search results.
  Once logged in Google user searches for information, some brief
  descriptions in Google's search results can be tagged with his friends. Content recommended by friends are considered more valuable referrals by strangers or niepolecanych at all. This feature also personalizes your search results.


• Handling setting, with which the user specifies how many want to see the results on one page. The default is 10 items enabled with dynamic search.

Browser

Web browser
(called Browser to browse from - view) - software to receive, develop,
and view information on the Internet on websites, identifiable by URL
and being a carrier of content, graphics, and other objects.

Some types of web content (images, text) may contain links to other sites on the web.
With the help of search engines and hyperlinks, you get the ability to
quickly move between pages sites and find the information you need.



Principles of operation The main task of browsers to download and display the information on the website. The preparation is carried out in the following way: you type in the address line is the URL of the page you want to view. The browser sends a request to the server to obtain information that is then passed to the program. At the same time followed by reformatting the data from the HTML document interactive.

Most Internet Explorer Internet Explorer (IE) was one of the first graphical browsers developed by Microsoft. The first version of this review appeared in 1995, and since 1996, IE 3.0 has become part of the Windows 95
For the last ten years, the Internet Explorer browser was the leader in
terms of installed copies, but from 2009 began to lose popularity (it
is currently the second most popular search engine in the world and
third in Poland). However, the program remains up to 90% of the market in the UK, Korea, China and the countries of North America.

Pros browser:

Cons:

Google Chrome


A relatively new browser, which appeared in 2008, is currently the most
popular in the world (in Poland persists priority Mozilla Firefox). As it is based on Chromium browser uses the free and the WebKit engine, which is used to display web pages. With Chrome users will get access to new, heretofore unavailable in browsers function. Google Chrome can be installed on Windows operating systems, Mac OS and Linux.

Pros:

Cons:

Mozilla Firefox

The first version of Mozilla Firefox appeared in 2004. Currently, it occupies the third position in the world in terms of popularity in Poland - first.
Mozilla Corporation is constantly working on improving the browser, not
only for Windows but also on Mac OS X, FreeBSD, Linux, and others.

Advantages:

Cons:

Opera

The first version of Opera, appeared in 1995. Initially it was distributed directly from the limited license (shareware), which could affect its low popularity. Ten years after the appearance of the browser rules for its use have evolved and received the status of a freeware. One of the advantages Opera is its adaptation to mobile devices (versions of Opera Mini and Opera Mobile). Currently, it occupies the fifth position in the world and fourth in Poland.

Pros:

Cons:

• Traditional way to get the time with Windows;


• ease of use.


• Not all web standards;


• small browser performance;


• common security problems.


• high level of safety;


• high speed operation.


• The minimum amount of built-in functions;


• browser does not work on systems earlier than Windows XP.


• many built-in plug-in;


• availability of multiple extensions;


• ability to change the appearance.


• a number of gaps in the safety program;


• high efficiency and speed of work;


• convenient navigation;


• the ability to install multiple plugins;


• suitable for all mobile OS.


• it is not possible to make certain settings, using the graphical interface;


• problems with the operation of certain plugins.

Friendly URLs

Friendly URL is a unique web address that briefly define their content and are clear and easy to read for users.
Most content management systems to create pages gives them addresses
consisting of chaotic and illogical (from the point of view of a human)
character set, for example:
http://site/catalogue.php?sect=9&kind=34&manuf=samsung. Of course, the code is understandable only for developers and not for regular users. The concept is to develop a friendly URLs short, laconic, available for Internet addresses. The same address in a friendly version will look like this: http://site/catalogue/phones/touch/samsung/.



Impact on SEO-friendly URL



Friendly addresses a positive effect on growth position in search results. This is due to the fact that they generally contain keywords, which is well received by the search engines.
Accordingly friendly URLs organized structure significantly helps
people find their site interesting and mostly on information from such
sites users deploy links. However, long URLs with an incomprehensible sense repel and deter visitors. It is worth noting that the address formatting to be carried out immediately after the creation of the page.
Subsequent changes may result in the temporary disappearance from the
search results - search engines need time to crawl again changed links
and remove old ones.



Set the friendly URL

Most CMS
systems makes it possible to automate the process of making friendly
URLs that are created based on the headlines placed on those pages.



Pros friendly URL:

• Users can better understand the structure of the site;


• Such addresses are easy to remember;


• if you need to go to level up enough that visitors wear off unnecessary part of the address;


• 
  when you return to our site, you can immediately get to it interesting
  chapter, omitting unnecessary hand, guided only addresses the previous
  questions;


• increasing position in search results.

Less:

• increase the load on the server.

Snippet

Snippet (called snippets - section) - a small piece of text wyświelający next link in the search results. In other words, it is a short description of the web page corresponding to the request for a search engine.



Snippetu role in SEO



In the snippet are highlighted keywords from the query to the search engine. The content of the snippet, often enough to get the information you need, without having to go to the page.
Snippetu role is often underestimated, but to motivate the user to
enter the website, you should take care of the eye-catching snippets.
Competition, even found a few items below, due to optimum snippetowi
can enjoy greater popularity than the party in the first position
without polished snippetu.
The more accurate and concise answer to the question gives the snippet,
the greater the number of passes will record the page, which has a
significant impact on ranking high in the search results.



How to influence the content of snippetu


Snippet is formed by the search engine based on specific algorithms,
and its quality, as above mentioned, affects the amount go to the site
from search results. The question now is how the positioner can influence its content. Basically, for the search engines recognize the underlying meta tag description and content of the page. Each search engine has its nuances, the knowledge of which allows you to manipulate the contents of snippetu.


With Google as the basis for creating snippetu accepted meta tag
description if search finds that it corresponds to the content of
queries and can be useful for the user. Therefore, be sure to filling that tag. Google snippetu length is 160 characters.
The length of the meta description may exceed that amount, and the text
will be taken into consideration by the search engine as a whole. From this it follows that affect the snippets on Google you can thanks to a valid description in the meta description. Just enter there two sentences containing both key phrase itself and its modifications. Also make sure that your content and positioning umiejętym for these key phrases.

Stop-words (stopwords)

Stop-words (stopwords) - a concept of SEO.
These are the words that add nothing to the text from the point of view
of logic and communication, and do not involve any substantive content,
the most common pronouns, przyimiki, numerals, etc. These words are
ignored by search engines.



The following list of commonly used stopwords:




and that, ah, though, but, oh, either, but, oh, no, even, more, much,
because, in fact, that they were, by no means, be, was, was, was, were,
will be, will be, inches, whole, whole, you, you, you, what, whatever,
something, sometimes, sometimes, why, if, that is, far, for, why, why,
to, well, nowhere, pretty, much, two, two, two, two, today, today, when,
if, for, where, somewhere, someplace, it, and, the, what, the, other,
other, other, other, that, I, it, like, some, like, which, for some,
what, a! What, however, as, somehow, it, one, one, one, however, but,
its, its, to him, is, I am, yet, if, if, now, it, all, When, several,
someone, anyone, anyone, who, who, whom, whose, who, whom, where, who,
for, years, but, or, have, have, little, I, I, even between, me, me,
can, my, my, my, my, can, can, can, my, it must, we, on, over, us, us,
us, our, our, our, our, our, our, however, immediately, even her,
nothing they do not, let, him, her, him, never before, them, than, well,
the next, from, around, he, she, they, they, it, and, behold, yes, you,
you, you, the, the, the, though, over, since, should, should, should,
should, in addition, the law, after all, in front of, above, before,
the, the, the, Also, alone, alone, are, now, where, each, other, meaning
their, that, as such, such, such as, there are, of this, this, that,
now, also, that, you, you, so, you, here, here, your, your, your, your,
thy, your, you, the, only, the, in, the, you, you, you, yours, yours,
yours, we, according to many, many, more, more, all, all, all, all, all,
the, you, just, with, for, perhaps, forever, from, zł, again, again,
was, no, no, no, any that to.

The word "no" is not a stop-word, it means the plant.




Due to constant changes in the algorithms, the list of these words
requires regular updates, because each search engine has its own
database of stop-words.
Therefore, creating content for a website worth paying attention to the
frequency of stop-words and their stosunkek the total number of words
in the text.

Page wikilinked

A page of links - this page positioning, which have links placed on the website link.



The mechanism linking

The linking page and links are closely linked, and both are involved in the process of positioning.
Combining these mechanism can be summarized as follows: on the links on
high PageRank, enjoying the zufaniem search engines deployed is a link
to a page of links, which provide a piece of the linking page to be
valid the linked page, but its validity is not affected. This allows a page of links is gaining in importance, which, however, does not provide the link-back. However, as a consequence of a page of links can be a party links to other recipients.
Positioning by linking remains the most effective and popular method of
positioners, allowing a natural increase ranking high in the rankings.
Search engines notice that the young side has a high citation index
refers to the number of zufanych services, therefore, the page will be
higher in the search results.



What harms the linked page



Harm when positioning the linked website by linking to the wrong strategy can gain links. First of all, should not be allowed to appear in a large amount of inbound links in too short a period of time.
This occurs when the positioner is buying at once disproportionately
many links to pages maintainable, which is not typical of their natural
growth. Secondly, the negative impact on the linked page will affect the placement of links on the pages of low quality.
The linking site should have a theme similar to the linked pages, the
appropriate number of external links organically entered in the text and
should enjoy the trust of search engines and Internet users.

The linking page

The linking party - the party transmitting part of its value other side, the so-called. the linked page. The statistical value is transferred by means of links placed on the link.
The role of the pages maintainable in positioning is high, because the
strong parties may provide high value, which has a positive effect on
the positions of the parties related to the rankings.





Search pages maintainable

Before the positioner is the task of finding relevant web pages during and deploy on their link on your site.
Search page, you can manually (in thematic directories, social
networks, forums), which is quite time-and labor-intensive, as well as
by specific marketing systems links.
The marketing systems links webmasters for a specific payment available
space on their web sites for the placement of links on the sensors.

Changes related links sales systems should meet a number of criteria:

• high PageRank;


• Domain age appropriate;


• a subject close to the linked page;


• appropriate height of the domain;


• amount of external links should not exceed three.

Doorway pages (doorway pages)

Doorway pages
(called Doorway Pages, The Bridge, The Gateway, Jump Page, Portal Page,
Zebra Page, Entry Page) - websites, created to redirect visitors to a
specific website, or forwarded to their reputation by linking.
Such sites can not be considered wholesome - they are supporting
platform, designed to support the proper positioning of the site.
According to the classification of ways of positioning, the transition
can be determined by color, depending on the aims and objectives of
their creators:

1. "Black" doorway pages

Designed for automatic redirection, usually via a Meta Refresh command
to the appropriate service, which explicitly violate the recommendations
of search engines. This page does not contain structured text - you never see her again.
Its content is generated by special programs interrelated set of
symbols with key words and phrases whose density is usually very large.

Operating principles:


With the help of special generators created a lot przepozycjonowanych
free hostingach pages that link to each other, slightly improving on the
occasion of its parameters. By linking and przeoptymalizowaniu, such sites rise to the top positions of search rankings.
Internet users, adopting them as part comply with their request,
clicking on them, after which they are automatically transferred to
another service, although often with a preset theme something in common,
but located far in the search results.
Search engines absolutely oppose a black doorway, constantly improving
their algorithms and if you encounter does not automatically impose a
ban on them.
Therefore, positioning using them is becoming less popular, but their
simplicity and efficiency continues to attract impatient sensors.

1. "Grey" doorway pages

They are designed to transfer the right news services of inbound links. On pages doorwayowych of this type is established automatically redirected and they are not optimized for keywords.
Therefore, search engines rarely bring these pages to search results
because their content can not be fully compatible with the queries (due
to lack of key phrases). Nevertheless, gray doorway pages contain logically structured text, semantically close to the subject of proper maintenance.
The text is inserted after a couple of links on the right side, which
add its value, which is necessary in the process of positioning. Then, the address of that page as spam is sent internet users, which are used to address databases.
The search engines is difficult to combat the gray doorway, as a matter
of fact they do not infringe the rules: do not automatically redirect
users to other URLs do not contain przeoptymalizowanego and illogical
text.
Nevertheless, however, they can not be regarded as fully compliant with
the guidelines because users become aware of them with spam, which is
opposed by the search engines.

1. "White" doorway pages

These parties do not violate any guidelines of search engines. They contain valuable information, often of a commercial nature and the links on the right side. We can say that these are the main site advertising services.
The boundary between white and gray doorwayami is often contracted as
white are also often spread by spam, because traditional methods consume
a lot of time and money.

Value to search doorway pages



The search engine referrals for webmasters always enters a ban on the use of false doorway pages, or black doorwayów.
If you find them through the search engine they are immediately banned -
thrown out of the search engine's index and, therefore, from the
results list.
Search engines usually do not have a reason to apply sanctions against
the gray and white doorway pages as they do not violate the
recommendations, in particular, do not send out spam directly. It is worth noting that the parties, in which direct doorway, they are punished. An exception may be cases where the doorway is on the subdomain of the main site.

Title

Title - one of the most important tags on a website, which contains the header of the HTML document. By accessing the site, the search engine robots to learn its contents are guided first of all to him.



There are a few useful tips on the header title:

• The header should reflect the essence of pages and be written for the user, not the robot.


• Header length should fall between 50 and 60 characters.


• The header should contain at least one of the key phrases.


• Key phrase in the title tag must correspond frazom in the text of the page.


• Each page of the website should have a unique title.


• The header connectors are undesirable, prepositions, pronouns, etc.


• Do not make the title as special characters.

Adjusting to these simple rules can satisfy not only the search
engines, which will therefore be better to crawl the site, but also
users who are going to the page with the title "Car Auctions" will bid
on the cars, not the advertising of cosmetics.
Otherwise, users will immediately leave a website that does not meet
their expectations, and thus will increase the bounce of the page, which
has a negative impact on the position in search results.