Snippet

Snippet (called snippets - section) - a small piece of text wyświelający next link in the search results. In other words, it is a short description of the web page corresponding to the request for a search engine.



Snippetu role in SEO



In the snippet are highlighted keywords from the query to the search engine. The content of the snippet, often enough to get the information you need, without having to go to the page.
Snippetu role is often underestimated, but to motivate the user to
enter the website, you should take care of the eye-catching snippets.
Competition, even found a few items below, due to optimum snippetowi
can enjoy greater popularity than the party in the first position
without polished snippetu.
The more accurate and concise answer to the question gives the snippet,
the greater the number of passes will record the page, which has a
significant impact on ranking high in the search results.



How to influence the content of snippetu


Snippet is formed by the search engine based on specific algorithms,
and its quality, as above mentioned, affects the amount go to the site
from search results. The question now is how the positioner can influence its content. Basically, for the search engines recognize the underlying meta tag description and content of the page. Each search engine has its nuances, the knowledge of which allows you to manipulate the contents of snippetu.


With Google as the basis for creating snippetu accepted meta tag
description if search finds that it corresponds to the content of
queries and can be useful for the user. Therefore, be sure to filling that tag. Google snippetu length is 160 characters.
The length of the meta description may exceed that amount, and the text
will be taken into consideration by the search engine as a whole. From this it follows that affect the snippets on Google you can thanks to a valid description in the meta description. Just enter there two sentences containing both key phrase itself and its modifications. Also make sure that your content and positioning umiejętym for these key phrases.

Stop-words (stopwords)

Stop-words (stopwords) - a concept of SEO.
These are the words that add nothing to the text from the point of view
of logic and communication, and do not involve any substantive content,
the most common pronouns, przyimiki, numerals, etc. These words are
ignored by search engines.



The following list of commonly used stopwords:




and that, ah, though, but, oh, either, but, oh, no, even, more, much,
because, in fact, that they were, by no means, be, was, was, was, were,
will be, will be, inches, whole, whole, you, you, you, what, whatever,
something, sometimes, sometimes, why, if, that is, far, for, why, why,
to, well, nowhere, pretty, much, two, two, two, two, today, today, when,
if, for, where, somewhere, someplace, it, and, the, what, the, other,
other, other, other, that, I, it, like, some, like, which, for some,
what, a! What, however, as, somehow, it, one, one, one, however, but,
its, its, to him, is, I am, yet, if, if, now, it, all, When, several,
someone, anyone, anyone, who, who, whom, whose, who, whom, where, who,
for, years, but, or, have, have, little, I, I, even between, me, me,
can, my, my, my, my, can, can, can, my, it must, we, on, over, us, us,
us, our, our, our, our, our, our, however, immediately, even her,
nothing they do not, let, him, her, him, never before, them, than, well,
the next, from, around, he, she, they, they, it, and, behold, yes, you,
you, you, the, the, the, though, over, since, should, should, should,
should, in addition, the law, after all, in front of, above, before,
the, the, the, Also, alone, alone, are, now, where, each, other, meaning
their, that, as such, such, such as, there are, of this, this, that,
now, also, that, you, you, so, you, here, here, your, your, your, your,
thy, your, you, the, only, the, in, the, you, you, you, yours, yours,
yours, we, according to many, many, more, more, all, all, all, all, all,
the, you, just, with, for, perhaps, forever, from, zł, again, again,
was, no, no, no, any that to.

The word "no" is not a stop-word, it means the plant.




Due to constant changes in the algorithms, the list of these words
requires regular updates, because each search engine has its own
database of stop-words.
Therefore, creating content for a website worth paying attention to the
frequency of stop-words and their stosunkek the total number of words
in the text.

Page wikilinked

A page of links - this page positioning, which have links placed on the website link.



The mechanism linking

The linking page and links are closely linked, and both are involved in the process of positioning.
Combining these mechanism can be summarized as follows: on the links on
high PageRank, enjoying the zufaniem search engines deployed is a link
to a page of links, which provide a piece of the linking page to be
valid the linked page, but its validity is not affected. This allows a page of links is gaining in importance, which, however, does not provide the link-back. However, as a consequence of a page of links can be a party links to other recipients.
Positioning by linking remains the most effective and popular method of
positioners, allowing a natural increase ranking high in the rankings.
Search engines notice that the young side has a high citation index
refers to the number of zufanych services, therefore, the page will be
higher in the search results.



What harms the linked page



Harm when positioning the linked website by linking to the wrong strategy can gain links. First of all, should not be allowed to appear in a large amount of inbound links in too short a period of time.
This occurs when the positioner is buying at once disproportionately
many links to pages maintainable, which is not typical of their natural
growth. Secondly, the negative impact on the linked page will affect the placement of links on the pages of low quality.
The linking site should have a theme similar to the linked pages, the
appropriate number of external links organically entered in the text and
should enjoy the trust of search engines and Internet users.

The linking page

The linking party - the party transmitting part of its value other side, the so-called. the linked page. The statistical value is transferred by means of links placed on the link.
The role of the pages maintainable in positioning is high, because the
strong parties may provide high value, which has a positive effect on
the positions of the parties related to the rankings.





Search pages maintainable

Before the positioner is the task of finding relevant web pages during and deploy on their link on your site.
Search page, you can manually (in thematic directories, social
networks, forums), which is quite time-and labor-intensive, as well as
by specific marketing systems links.
The marketing systems links webmasters for a specific payment available
space on their web sites for the placement of links on the sensors.

Changes related links sales systems should meet a number of criteria:

• high PageRank;


• Domain age appropriate;


• a subject close to the linked page;


• appropriate height of the domain;


• amount of external links should not exceed three.

Doorway pages (doorway pages)

Doorway pages
(called Doorway Pages, The Bridge, The Gateway, Jump Page, Portal Page,
Zebra Page, Entry Page) - websites, created to redirect visitors to a
specific website, or forwarded to their reputation by linking.
Such sites can not be considered wholesome - they are supporting
platform, designed to support the proper positioning of the site.
According to the classification of ways of positioning, the transition
can be determined by color, depending on the aims and objectives of
their creators:

1. "Black" doorway pages

Designed for automatic redirection, usually via a Meta Refresh command
to the appropriate service, which explicitly violate the recommendations
of search engines. This page does not contain structured text - you never see her again.
Its content is generated by special programs interrelated set of
symbols with key words and phrases whose density is usually very large.

Operating principles:


With the help of special generators created a lot przepozycjonowanych
free hostingach pages that link to each other, slightly improving on the
occasion of its parameters. By linking and przeoptymalizowaniu, such sites rise to the top positions of search rankings.
Internet users, adopting them as part comply with their request,
clicking on them, after which they are automatically transferred to
another service, although often with a preset theme something in common,
but located far in the search results.
Search engines absolutely oppose a black doorway, constantly improving
their algorithms and if you encounter does not automatically impose a
ban on them.
Therefore, positioning using them is becoming less popular, but their
simplicity and efficiency continues to attract impatient sensors.

1. "Grey" doorway pages

They are designed to transfer the right news services of inbound links. On pages doorwayowych of this type is established automatically redirected and they are not optimized for keywords.
Therefore, search engines rarely bring these pages to search results
because their content can not be fully compatible with the queries (due
to lack of key phrases). Nevertheless, gray doorway pages contain logically structured text, semantically close to the subject of proper maintenance.
The text is inserted after a couple of links on the right side, which
add its value, which is necessary in the process of positioning. Then, the address of that page as spam is sent internet users, which are used to address databases.
The search engines is difficult to combat the gray doorway, as a matter
of fact they do not infringe the rules: do not automatically redirect
users to other URLs do not contain przeoptymalizowanego and illogical
text.
Nevertheless, however, they can not be regarded as fully compliant with
the guidelines because users become aware of them with spam, which is
opposed by the search engines.

1. "White" doorway pages

These parties do not violate any guidelines of search engines. They contain valuable information, often of a commercial nature and the links on the right side. We can say that these are the main site advertising services.
The boundary between white and gray doorwayami is often contracted as
white are also often spread by spam, because traditional methods consume
a lot of time and money.

Value to search doorway pages



The search engine referrals for webmasters always enters a ban on the use of false doorway pages, or black doorwayów.
If you find them through the search engine they are immediately banned -
thrown out of the search engine's index and, therefore, from the
results list.
Search engines usually do not have a reason to apply sanctions against
the gray and white doorway pages as they do not violate the
recommendations, in particular, do not send out spam directly. It is worth noting that the parties, in which direct doorway, they are punished. An exception may be cases where the doorway is on the subdomain of the main site.

Title

Title - one of the most important tags on a website, which contains the header of the HTML document. By accessing the site, the search engine robots to learn its contents are guided first of all to him.



There are a few useful tips on the header title:

• The header should reflect the essence of pages and be written for the user, not the robot.


• Header length should fall between 50 and 60 characters.


• The header should contain at least one of the key phrases.


• Key phrase in the title tag must correspond frazom in the text of the page.


• Each page of the website should have a unique title.


• The header connectors are undesirable, prepositions, pronouns, etc.


• Do not make the title as special characters.

Adjusting to these simple rules can satisfy not only the search
engines, which will therefore be better to crawl the site, but also
users who are going to the page with the title "Car Auctions" will bid
on the cars, not the advertising of cosmetics.
Otherwise, users will immediately leave a website that does not meet
their expectations, and thus will increase the bounce of the page, which
has a negative impact on the position in search results.

TOP

TOP (from called top - top, top, top) - Page, located on the first page of search results for a particular query. Introduction to the masthead is the primary goal of positioning. The various search engines TOP may be different, which is associated with differences in search algorithms.
It is possible to simultaneously achieve the masthead on Google, Yahoo
and other search engines, however, should take into account the specific
analytical tools for each of the search engines, which, though in many
respects, they often differ radically in the way.




Pozycjonerzy use terms such as TOP1, TOP3, TOP5, TOP10, to determine
the appropriate ranking leader, the first three results, Fridays and
dozens of pages.
Continuing the calculation, such as TOP20, there is no particular
meaning, because the search engine in response to a query by default,
appear on the 10 results per page.
Therefore, the introduction of service to the TOP10, or on the first
page of search results, it should be the goal of a minimum effective
positioning.



The advantages for the parties in TOP10


Most of the users when searching for information, reading only the
first page of results, then change the query more specific or general. In this way, the occupying top positions in the search results objectively attract more attention. This allows you to quickly achieve the objectives for which the site was created.

Minus one - sites located in Topi be continuously monitored so as not to fall in the leading position.
To prevent this, you should continue to use pozycjonerskie action,
although less intense than the introduction of parties to the masthead.

URL

URL
(Uniform Resource Locator) - a standardized format for addressing
resources, standardized form of writing addresses on the Internet.

Each URL is unique and shows the location of the network.
Initially, the creator of URL Tim Berners-Lee wanted to use the
identifier to determine separate files in local area networks, and later
in the global Internet. Currently URL has its own standard (RFC 1738) and used for the determination of any files and nodes in the network.





URL format
URLs that are the traditional form of writing: <protocol> :/ /
<contenttype> strony="">. <username> Domeny="">
<port> / <path URL> / For example: http://www.example . com:
8080/somepath.php / </ port> </ name> </ type> </
protocol>

<protocol> <contenttype> strony=""> <username> domeny=""> <port>

Protocol - Specifies the type of data transfer: http - plain text,
https - the message text over an encrypted connection, FTP - file
transfer protocol, mailto - e-mail address.

Page type - specifies for which browser page is adapted.
According initially accepted standards all URLs beginning with the
letters WWW, allowing to identify the site as a resource available on
the Web with the help of a regular browser (for mobile phones was
subsequently adopted abbreviation wap - Wireless Application Protocol).
Now this principle is used much less frequently, and if, before the
page name is not shown the type, it is assumed that this is the site for
a regular browser. If the site is suitable for viewing on a mobile device, or have it both ways - wap and web extensions are shown.

Domain name - a unique resource address symbols expressed in the network.

Port - port number to access. Any web application has its own data exchange protocols, which are connected to specific ports. Http protocol works with TCP ports 80 or 8080. If the server to which the request is sent, there are just web pages, the default port does not show up. If the server has access can be obtained, for example, ftp, it should still show the port number.

URL Path - indicates the exact position of the home page. Recording Form URL in the URL initially could only use the basic Latin alphabet, numbers and some punctuation marks. Now, with transcoding capabilities, the URL may consist of symbols of many different alphabets, Arabic, Chinese, Cyrillic, etc.

Internet services needed to simplify working with URL
Among the disadvantages include URL lack of clarity, length, and lack
of flexibility, the parties may change or disappear, and the URL will
continue to lead to a non-existent page. Therefore, the resulting Web services, providing the opportunity to simplify the URL:

PURL (called Persistent Uniform Resource Locator - permanent tenant URL). PURL provides specific databases to protect URL. When the output link is changed, this information reaches the database and the necessary changes are introduced. In this way, the external service address remain unchanged.
This is the preferred method for pages with dynamic content that can
often change and change their position: search systems to index page
with the URL PURL and even if you change the output path, file or page
can be found on the server, and the page will not lose position search
results.

Short URL - generic name for Web services, which can significantly
shorten the length of the URL, which is possible by creating aliases
(synonyms) for the final URL of a short domain name.

Friendly URL (friendly URL) - URL is easy and convenient for the user's
address, which greatly facilitates the use of it, not only by the
Internet, but also by the search engine robots.
Getting friendly URLów is possible thanks to so-called process of
rewriting pages (called rewriting), which is usually configured in.
Htaccess file. Many CMS that offer this service, such as Joomla! for each site is assigned a number corresponding to the number in the database.

Usability

Site Usability (called usability
- usability, ease of use, ergonomics) - property maintenance, that
dictates the ease with which a user can navigate between the parties and
to work in his intefejsie.

For usability of a number of factors, such as:

• Nauczalność (learnbility).
  He talks about how fast the user who first sees the interface service
  will possess the skills necessary to perform simple tasks and functions.


• 
  Efficiency of use (efficiency) - determined on the basis of convenience
  and the speed with which the visitor will move in and do the job.


• Zapamiętywalność (memorability). Specifies the ability to quickly memorize the principles of the interface and its navigation. If the next entry you must re-learn the rules of navigating the site, it may mean that it is difficult to remember.


• 
  The number and severity level of error is a factor determining how
  often people make mistakes when moving around the site, how they are
  important and what are the possibilities of repair.


• The subjective feeling, the personal service evaluation by the user.

The importance of usability


Research professionals, such as your User Interface Engineering Inc.,
shows that the search users in 60% of cases they can not find you're
looking for. This leads to lower productivity, loss of valuable time and a decrease in the number of visits the site.
However, according to data provided by Forrester Research, "thanks to
poor usability stores are losing 50% of the buyers, 40% of which will
never come back." Studies on the behavior of users on the Internet show
that visitors receive bad services not loading in a complex structure. Internet users do not want to wait for the complete page load, and spend time to understand the rules of navigating the site. In today's Internet, there are no such concepts as manual repair or exchange service page.
You want to understand the functionality of the service in the first
sekunadach explore page, or instantly know how to navigate through the
site, and immediately save the structure and functions of the service it
offers. If this does not happen, the internet just moves to a different, more rewarding him direction.
A manifestation of concern for the usability is to design a site that
is dedicated to the user, which in turn affects such important
indicators as the frequency of visits and conversions.



Design and Usability Testing

The process of creating a functional and usable website can be divided into two stages: development and testing.

• 
  Designing Usability (Usability Engineering) is part of a methodological
  approach to creating a functional and user-friendly web interface
  interentową. The result of the work at this stage should be properly functioning, efficient and easy-to-use service. Designing usability consists of several stages, of which the most important are:
  
  
  • collect data and requirements for the proposed service;
  
  
  • development and testing of a prototype;
  
  
  • evaluation of design alternatives, and navigation service;
  
  
  • analysis of the problems that you may encounter;
  
  
  • provide solutions and testing them.
  
  
  
  


• Usability Testing (Usability Testing). This is the final phase of the development site usability. The standard test is performed by the user - Scan a certain amount of tasks using the prototypes. During these tests recorded everything he does and says tester. A typical test is performed by at least two users working together. As a result, testing should be collected:
  
  
  • information about the order of steps performed (action) necessary to achieve this objective;
  
  
  • Information about the mistakes made by the user;
  
  
  • because of the difficulties that you encountered;
  
  
  • data rate performance for the tasks;
  
  
  • subjective evaluation of the user's activities on the site.
  
  
  
  

The purpose of testing is to detect potential problems which may be encountered users and to find methods for their solution.

The steps for creating a functional and convenient to use website

• The preliminary stage - at the initial stage, you specify:
  
  
  • goal that guided the creation of service;
  
  
  • target group of Internet users;
  
  
  • characteristics, determining the members of the target group and the objectives for which they visit service.
    These goals are generally the same for most sites, but depending on the
    subject, which moves a particular service specialists who design
    usability can get a additional targets.
    In the process of goal setting should be remembered that the service
    should be as simple, easily digestible and efficient to use, easy
    zapamiętywalnym and satisfactory from the point of view of the
    subjective assessment of the visitor.
  
  
  
  


• A collection of data and requirements
  (for existing sites) - This step is the collection of information from
  users about their requirements for service and assessment of how the
  current website project that corresponds to the requirements. Data can be collected from users by:
  
  
  • form and return form;
  
  
  • analysis of server logs;
  
  
  • Usability testing of an existing service.
  
  
  
  


• Development of a prototype. Well known that the study of impacts is much easier for a real object, and therefore are created prototypes of websites. With their creation uses a minimum amount of content and does not load graphics.
  At this stage, the most important is to analyze the opinions and
  comments of testing users and to determine how the prototype of the
  website is able to perform set tasks.


• Create content and its optimization. One of the main criteria of good usability is the attractiveness of the content to the user. Out of all the information gathered on the site is placed ones are really needed, interesting and understandable for the user.
  Most Internet users during the first few seconds of viewing, scanning
  visual information arranged on the site and read only the ones that
  caught their attention. The text on the page is split into headings, titles and subtitles. In order to facilitate reading and sorting information applies paragraphs, lists, tables.


• Organization-page navigation.
  Main criteria determining the quality-designed navigation is based on
  simplicity and ease with which users can navigate through the pages of
  your website. Therefore, the navigation should be the same on all sites, intuitive, understandable and easy to remember.
  Testing usability testing is an interactive process of detecting the
  factors that help the user, and those that hinder him, carried out in
  order to exclude the latter.
  Testing is typically performed several times, until the development of
  the final variant, corresponding to the requirements of usability.