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Rabu

Tiga Langkah Kunci dalam Menulis Judul yang lebih baik dan Tag Deskripsi

1 . Judul Tag (Title Tags)
Judul tag sangat penting karena mesin pencari tidak hanya menggunakannya ketika memutuskan apa suatu halaman web adalah tentang, tetapi mereka juga muncul dalam hasil pencarian sebagai baris pertama "Judul" dari daftar Anda.

Pikirkan tag judul lebih sebagai "Judul Kata Kunci Tag" dan memasukkan kata kunci yang pengguna mungkin akan mencari untuk menemukan konten pada halaman tersebut. Jauhkan mereka pendek dan manis. Mereka adalah hal pertama yang orang mencari situs Anda akan melihat, dan tidak pernah bisa lebih dari batas Google dari 69 karakter, termasuk spasi. Tag Judul Anda akan terlihat ini dalam kode HTML halaman Anda: Judul Halaman Anda. Ini harus ditempatkan di bagian atas halaman.

2 . Meta Description Tag
Deskripsi tag akan sering menjadi mesin pencari teks memilih untuk menampilkan di halaman hasil pencarian mereka, dan dapat memiliki dampak besar lalu lintas pencarian Anda.

Ini hanya penjelasan singkat dari isi atau topik dari sebuah halaman web ditempatkan dalam kode HTML yang halaman. Meta Description Anda tag harus melihat ini dalam kode HTML halaman Anda:  
<meta name="Description" content="Your informative description here">
Ini harus ditempatkan di bagian <head> atas halaman.

Pedoman Google untuk menulis yang baik Meta Description tag:
Gunakan tag deskripsi yang unik untuk setiap halaman yang berbeda di situs Web Anda.
Tampilkan fakta tentang isi dari halaman tidak termasuk dalam tag judul halaman.
Membuat mudah dibaca dan informatif . Gunakan 2 atau 3 kata kunci yang relevan ke halaman, tapi Jangan hal itu dengan kata kunci.
Jauhkan tag deskripsi Anda antara 50 dan 156 karakter.

3 . Gunakan Kata Kunci (Keywords) Anda
Kata kunci yang digunakan dalam judul dan deskripsi memberitahu audiens yang ditargetkan halaman ini adalah apa yang mereka cari. Pengguna yang mencari kata-kata tertentu secara alami akan pertama meneliti judul halaman, tetapi jika mereka masih tidak dapat menentukan situs terbaik memenuhi kebutuhan mereka, mereka kemudian beralih ke deskripsi halaman yang paling relevan. Dengan menempatkan 1 sampai 3 kata kunci ke kedua judul dan deskripsi ( yang akan muncul dalam huruf tebal pada tag deskripsi jika mereka cocok dengan istilah pencarian ), Anda meyakinkan pengguna pencari bahwa situs Anda tidak dalam hasil mereka dengan kesalahan, tetapi karena itu adalah apa yang mereka cari. Anda harus selalu menulis mereka, dan halaman mereka berada di, dengan 1 sampai 3 kata kunci yang sangat spesifik atau frase kunci yang juga digunakan dalam konten dari halaman tersebut.

Tag judul dan deskripsi harus selalu spesifik ke halaman mereka dan mengandung kata-kata kunci atau frase juga ditemukan di halaman judul, dan yang pertama satu atau dua paragraf dari halaman tersebut. Google membandingkan kata dan frasa dalam tag judul dan deskripsi tag dengan isi halaman untuk memastikan mereka adalah" relevan. "Ini akan mengabaikan tag Anda jika mereka tidak. Menulis dengan bakat, tapi akurat. Tujuan utama Anda adalah untuk menulis sesuatu yang akan menarik orang untuk mengklik listing Anda di Google.

Selasa

Cara mendapatkan Traffic Hanya Dengan Metode Gratis



Bagaimana cara mendapatkan Traffic Hanya Dengan Metode Gratis ?

Memasang sebuah perusahaan tentunya membutuhkan banyak hal, untuk mendapatkan langsung ke titik, Anda membutuhkan modal. Untuk membuat uang memerlukan uang juga. Tapi tentu saja, dengan fleksibilitas yang menawarkan internet, ada banyak cara Anda bisa menemukan yang bisa membantu mengoptimalkan potensi situs Anda atau bisnis dalam menghasilkan lalu lintas/traffic.

Walaupun ada cara untuk jumpstart arus lalu lintas, banyak situs tidak memiliki sumber daya yang lain harus menghasilkan lebih banyak lalu lintas untuk situs Anda. Nah, Anda tidak perlu menghabiskan satu sen, yang Anda butuhkan adalah pola pikir yang tepat dan banyak keinginan. Anda juga harus memiliki dorongan dan ketekunan untuk melakukan kerja keras dan penelitian untuk menghasilkan lebih banyak lalu lintas untuk situs Anda.

Bagaimana manis itu adalah memiliki lebih banyak lalu lintas untuk situs Anda tanpa menghabiskan satu sen. Sekarang hal yang pasti bahwa banyak situs memiliki artikel yang menawarkan tips dan panduan bagaimana untuk menghasilkan lalu lintas hanya menggunakan metode bebas. Karena mungkin, Anda tidak perlu untuk mempercepat satu sen, mungkin diperlukan waktu, untuk mengatakan jujur, aku tidak akan bertele-tele dengan Anda. Anda mendapatkan kesempatan yang lebih baik dengan membayar untuk iklan Anda, tapi setidaknya Anda mendapatkan kesempatan bertarung dengan beberapa metode ini gratis saya akan memberitahu Anda.

Ambil keuntungan dari forum online dan komunitas online. Hal yang besar tentang forum dan komunitas online adalah bahwa Anda dapat menargetkan kelompok tertentu yang sesuai dengan demografis tertentu yang Anda cari. Anda dapat membahas tentang banyak hal tentang niche yang Anda wakili atau menawarkan. Keuntungan lain yang besar adalah bahwa Anda tahu apa yang Anda hadapi dan Anda akan siap.

Dengan komunitas online dan forum Anda dapat membangun reputasi untuk perusahaan Anda. Tunjukkan pada mereka apa yang Anda terbuat dari dan wow mereka dengan berbagai keahlian Anda tentang subjek, dengan itu Anda dapat membangun reputasi dan membangun kepercayaan dengan orang-orang dalam keahlian dan pengetahuan.

Anda juga dapat memanfaatkan newsletter. Menyediakan orang dengan katalog produk dan artikel menarik dan menghibur. Jika Anda membuatnya benar-benar menarik dan menghibur, lebih banyak orang akan mendaftar untuk newsletter Anda dan merekomendasikan hal ini kepada orang lain. Semakin banyak orang yang sign up untuk newsletter Anda, semakin banyak orang akan ada yang akan pergi ke situs Anda meningkatkan lalu lintas Anda.

Ide bagus lain adalah perdagangan link dengan situs lain. Anda tidak perlu menghabiskan sen. Yang harus Anda lakukan adalah mencapai kesepakatan dengan webmaster lain. Dengan bertukar link, upaya kedua situs lakukan akan menguntungkan kedua situs. Setiap lalu lintas yang masuk ke situs berpotensi bisa klik pada link situs Anda dan mengunjungi situs Anda juga. Ini bekerja baik terutama ketika kedua fitur situs niche yang sama.

Tulis artikel yang dapat menyinggung perhatian orang-orang yang memiliki minat pada produk Anda. Cobalah menulis artikel yang akan memberikan tips dan panduan untuk para penggemar lainnya. Menulis artikel yang memberikan pelayanan yang baik dan pengetahuan untuk orang lain akan memberikan jarak tempuh yang diperlukan arus lalu lintas kebutuhan Anda.

Banyak situs menawarkan pengiriman bebas dan posting artikel Anda. Ketika orang menemukan minat pada artikel Anda, mereka memiliki kesempatan yang baik mengikuti lagu dengan mencari tahu di mana artikel tersebut berasal. Sertakan link atau deskripsi singkat dari perusahaan Anda dengan artikel dan ada kemungkinan besar bahwa mereka akan pergi ke situs Anda.

Menulis konten yang baik untuk situs Anda. Banyak search engine melacak kata kunci dan frase kata kunci situs Anda menggunakan dan bagaimana mereka digunakan. Ini bukan persyaratan bahwa konten harus dilakukan oleh penulis konten profesional. Anda bisa melakukannya pada Anda, tetapi Anda harus membuat konten untuk situs Anda yang menghibur serta informasi. Ini harus memberikan persyaratan tertentu serta kualitas yang hebat.
Umumnya, pengguna internet menggunakan mesin pencari untuk menemukan apa yang mereka cari. Mesin pencari dalam kembali menggunakan kata kunci pencarian dalam membantu hasil pencarian mereka. Dengan kata kunci yang tepat, Anda bisa mendapatkan peringkat tinggi dalam hasil mesin pencari tanpa biaya.

Semua metode ini dan lebih akan mengarahkan lalu lintas ke situs Anda secara gratis. Yang dibutuhkan adalah sedikit upaya dan jam kerja diperpanjang. Pelajari semua yang Anda dapat tentang metode yang digambarkan di sini dan Anda akan segera memiliki situs dengan arus lalu lintas besar tanpa biaya biasa yang datang dengan itu.


Fakta Keyword dan SEO



Search Engine Optimization (SEO) sangat penting untuk keberhasilan hampir setiap website. Sebagian besar lalu lintas ke situs web yang dibawa oleh mesin pencari. Kata kunci adalah bagian penting dari SEO. Sayangnya, banyak pemilik situs web berlebihan. Kata kunci adalah salah satu alat yang paling penting dalam peringkat tinggi di search engine. Menyiksa mereka dan Anda akan menderita konsekuensi.





Banyak siswa membaca tentang tempat untuk menambahkan kata kunci, seperti tag ALT, jangkar dan daerah lainnya. Sementara ini dimaksudkan untuk digunakan jika Anda ingin membantu meningkatkan kata kunci Anda, mereka harus relevan dengan gambar atau tempat di mana Anda terhubung. Banyak orang mencoba untuk kata kunci barang ke setiap tempat yang mungkin. Tidak ada manfaat apapun, dalam melakukan hal ini.





Sebagai aturan umum, saya akan mengatakan Anda dapat mengoptimalkan satu halaman dengan 3 kata kunci atau frase. Saya akan merekomendasikan dimulai dengan satu atau dua. Tergantung pada siapa Anda bicara, Anda persentase kata kunci dalam teks Anda harus antara tiga dan lima persen dari total konten di situs. Saya telah melihat situs atasan dengan persentase setinggi sepuluh. Ada beberapa alat online gratis yang dapat memberitahu Anda persentase dari setiap kata di situs Anda.





Satu kesalahan besar yang saya lihat sepanjang waktu diulang kata kunci dalam tag kata kunci. Berikut adalah contoh: sepatu, sepatu cokelat, sepatu biru, dan sepatu merah. Ada dua hal yang salah di sini, Apakah Anda tahu apa itu? Pertama, dari semua, penggunaan kata "dan" tidak diperlukan. Ini disebut kata berhenti. Search engine mengabaikan jenis ini kata-kata. Beberapa kata-kata umum yang dan, karena, ini, itu dan di sana. Hal kedua yang salah dengan kata kunci adalah kata "sepatu". Hal ini diulang empat kali. Anda tidak perlu mengulang sepatu. Kata kunci dikoreksi harus membaca, sepatu, coklat, biru, merah. Mesin pencari akan tahu Anda tawarkan sepatu dan akan cocok warna dengan sepatu kata. Mengulangi "sepatu" hanya akan menghukum situs Anda.





Salah satu tip terakhir pada menggunakan kata kunci. Pastikan Anda menggunakan kata kunci utama Anda dalam TITLE situs Anda serta dalam tag deskripsi. Jangan memuat judul dengan kata kunci. Ini adalah tempat pertama mesin akan memindai. Tag deskripsi Anda biasanya apa yang ditampilkan pada mesin pencari ketika kata kunci yang relevan diketik masuk Jadi, pastikan mereka ada. Jangan hanya mengetikkan frase kata kunci. Tak seorang pun akan tahu apa situs Anda adalah tentang. Apa titik datang di peringkat jika tidak ada yang memahami deskripsi.





Minggu

Meta Tags Deskripsi/Keyword Otomatis for SEO Blogger | Blog SEO Test™



Untuk urusan SEO blog khususnya blogger, terkadang kita harus melakukan uji coba(eksperimen). Dari hasil uji coba pemilik blog Blog SEO Test pemilik blog menulis tips memasang meta tag deskripsi & keyword otomatis buat SEO Blogger yg telah mereka terapkan untuk berbagi ilmu, pengalaman juga pengetahuan dengan teman-teman blogger agar blog kita semakin baik dalam peringkat search engine dan bisa bersaing (persaingan sehat) dgn blog/situs yg lebih dulu/lama melakukan blogging.





Tidak bisa dipungkiri, bahwa meta description atau meta keyword blog sangat penting untuk di pasang agar bisa memberikan penjelasan detil tentang misi, tujuan dan target dari blog kita kepada bot/crawler.


Tetapi yg seringkali dilupakan adalah - bahwa meta deskripsi / kata kunci blog juga untuk membantu pengguna internet yg melakukan pencarian di mesin pencari agar mendapatkan penggalan informasi yg melengkapi sebuah judul posting blog lebih relevant, sehingga mereka akan melakukan klik untuk masuk dan melihat isi keseluruhan dari judul dan deskripsi(penjelasan) di search results.





Seringkali blogger hanya berfikir bagaimana cara blog berada pada posisi halaman pertama paling atas di mesin pencari, tapi sebenarnya tanpa didukung meta deskripsi yg relevan dan benar, itu tidak akan mengundang mereka (pengguna iternet) melakukan klik utk mengetahui sumber posting dari judul dan deskripsi yg di tampilkan search engine results.





Ok, mari kita pelajari lebih lanjut bagaimana meta description / keyword agar bekerja dgn baik pada blog. Berikut adalah contoh meta tags description/keyword yg sy gunakan pada awal membuat blog, pernah di posting cara terbaik memasang meta tag blogger SEO friendly, di asumsikan, anda sudah tau & menggunakannya.



Kemudian kita tambahkan meta tags description / keyword menjadi seperti berikut :




    <b:include data='blog' name='all-head-content'/>

<!-- Start blogseotest.blogspot.com: Changing the Blogger Title Tag  -->

    <b:if cond='data:blog.pageType == &quot;item&quot;'>

    <title><data:blog.pageName/> | <data:blog.title/></title>

    <meta expr:content='data:blog.pageName + ", " + data:blog.title + ", " + data:blog.pageName' name='Description'/>

    <meta expr:content='data:blog.pageName + ", " + data:blog.title + ", " + data:blog.pageName' name='Keywords'/>

    <b:else/>

    <title><data:blog.pageTitle/></title>

    <meta name='DESCRIPTION' content='DESKRIPSI UNTUK BLOG ANDA'/>

    <meta name='KEYWORDS' content='KATA KUNCI/KEYWORD BLOG ANDA'/>

    </b:if>

<!-- End blogseotest.blogspot.com: Changing the Blogger Title Tag  -->

Maka hasilnya di search result seperti ini :



Untuk halaman posting :


Meta Tags Deskripsi

Untuk halaman Beranda / Home :


Meta Tags Keyword Otomatis




Nah, saat meneliti hasil dgn meta tags di atas, agaknya kurang cocok/sesuai dengan yang kita inginkan. Karena berdasarkan optimasi SEO, hasil di atas kurang memberi deskripsi
yang bisa melengkapi judul posting. Kecuali hanya menampilkan judul +
nama blog diulang 2 kali. Dan hasilnyapun kurang bagus di posisi search
engine juga kurang mengundang klik pengguna internet. Maka, penulis mencari alternativterbaik dgn menghilangkan meta deskripsi untuk halaman posting - <meta expr:content='data:blog.pageName + ", " + data:blog.title + ", " + data:blog.pageName' name='Description'/>, kenapa begitu ? :


Alasannya karena walaupun tanpa meta description,
Blogger sudah menyediakan fasilitas otomatis mengambil deskripsi dari
paragraf awal dan paragraf akhir dlm setiap posting artikel, kemudian
megambil setiap keyword/kata kunci dari keseluruhan artikel berupa snippet yg kita beri tanda dgn sengaja (huruf tebal/huruf miring) atau bot/crawler sendiri yg akan menentukan apa adanya.




Lalu, setelah penulis mencoba hilangkan meta deskripsi utk halaman posting tapi masih tetap mempertahankan meta keyword otomatis
(kata kunci berbeda pada setiap posting, menyesuaikan dgn judul) -
<meta expr:content='data:blog.pageName + ", " + data:blog.title + ", "
+ data:blog.pageName' name='Keywords'/>, maka hasilnya seperti ini :




Meta Tags Deskripsi/Keyword Otomatis


Silahkan lihat perbedaan judul dan deskripsi yg tertata rapi mulai dari
kata pengantar > kategori > tags > judul, tentu SEO friendly
(menurut penulis).


Hasil di atas tentu saja perlu sentuhan kreatif saat proses menulis
artikel pada awal paragraf dan ahkir paragraf supaya menampilkan
deskripsi berkaitan dgn judul (relevant). Dan itu tergantung pada
pilihan dan cara anda utk menyesuaikannya agar meta tags deskripsi / keyword otomatis untuk seo blogger bekerja secara sempurna. Semoga berguna, sukses!



Terima kasih kepada penulis artikel ini, Saudara:



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Agief Ikhsan





Meta Tags Deskripsi/Keyword Otomatis for SEO Blogger | Blog SEO Test™







Senin

Query Classification


Query Classification - list of queries into groups based on combining their features.
Query into a search engine - ordered sequence of characters, usually in
the form of verbal expression or association, describing an object or
phenomenon, introduced by the user to search for information about the
object or phenomenon.




Query Classification by purpose user

Depending on the goal that guided the creation of user queries, we can distinguish:





  • Inquiries information,
    which is relevant to the user only the end result in the form of the
    information sought, but it does not matter where the information is
    found.

  • Inquiries navigation, created to find the address of a particular resource containing the information.

  • Inquiries transaction created in order to purchase specific goods, services, etc.



Query classification due to their uniqueness

Inquiries can be separated because of how precisely are formulated:




  • Explicitly, in which the information is sought specifically and clearly expressed (eg buy an apartment Kraków)

  • Ambiguous, which can be interpreted in several ways (eg, housing)



Classification in terms of the length of query

You can find the information you are looking for a query consisting of a varying number of words:




  • Single-word.

  • Phrase (dwusÅ‚owne, trzysÅ‚owne etc.).



Classification by geography search




  • In geography, as the object of the search is related to one specific location (city, country, region, etc., for example, Krakow engraving).

  • Without geography.
    In this case, the user does not matter the position of the object, or
    the object can not be assigned to a specific location (for example, a
    query about downloading software).

  • The default geography. Location of object in this case is not referred to directly (for example, order a pizza).



Classification by popularity

One of the most important positioning methods of classification queries. Depending on the popularity of queries in search engines can be distinguished:




  • The most popular - most often placed on the search word in a particular subject.
    Due to the popularity of these questions, your hand on the key phrase
    is relatively difficult and consumes a lot of time and money.

  • Unpopular - rarely used query about a specific topic. They are the easiest to positioning and high positions are achieved in a relatively short time.

  • Åšredniopopularne - mark with a relatively high popularity. Often used by the sensors. It is difficult to determine the precise data on the number, specifying which group include this phrase.




There are special algorithms that use an empirical method for
calculating the popularity phrases: create a database of all possible
queries for a topic, and then choose the one with a large majority in
number of queries and relate it to the top, is by far the least
frequently asked to unpopular, and others - to średniopopularnych.


Query classification due to their competitiveness


If the division requests for their popularity is based on user behavior
statistics, the competitiveness of the query is determined by the
positioners on the basis of their use by competitors in the same
industry.

Inquiries can be considered as highly competitive, if in search results
based on them are shown links to the front pages of websites.
However, it is very competitive relative criterion.
In assessing the competitive phrases are considered inbound links
(backlinks) with a key phrase in the anchor text leading to the
competition sites located in the top 10, and a level of confidence to
the parties in the top 10 for the phrases and their domains, the number
of unique pages and domains, which are arranged links to sites in the
top 10, their compliance thematic and other parameters.
On this basis, are highlighted phrase:




  • Highly competitive - the positioning of such phrases is difficult and consumes a lot of time and resources.

  • Åšredniokonkurencyjne.

  • Niskokonkurencyjne.



The types of search results, emerging under the influence of positioners


In some cases, certain trends create conditions for the use of the
positioners same key phrases to position the different sites with
similar content.
Such phrases may affect your search results.
For example, the commercialization of certain areas leads to the fact
that, in response to certain highly competitive term results are
obtained where the first pages appear only the stores.
In other cases, the effect of positioning factors may be smaller or absent altogether. This largely depends on how the query is commercialized. For example, for the query flowers appear in the results of both the stores and the website information and education. However, for the query inflorescences, the results will definitely prevail information pages. Because of this phenomenon, the search results are divided into:




  • Monotonous
    - showing for ambiguous queries where, because of the actions
    pozycjonerskich, one type of response eliminated the other (eg, laptops
    phrase).

  • Encyclopaedic - also appear to ambiguous queries, but including all variants of possible answers (eg, flowers).

  • Natural
    - formed by the search for niskokonkurencyjnych phrases in a natural
    way, without the interference of positioners (eg inflorescence).

  • The results of the interim parties - created in response to the phrase niskokonkurencyjne nietematycznych pages. These are not the answers carrying useful information.



Query classification based on their form of construction




  • The natural question - are built in the form of interrogative sentence (eg How to download movies about vampires)

  • Telegraphic
    request - created without including the - connections between words,
    prepositions, etc. (for example, rent an apartment inexpensively).

  • Query operators - search engine allows for more accurate search, using special operators ("+, *, ~, etc.), allowing concretize query. Google publishes on its website a list of operators in the browser.

  • Request a quote.



Query classification because of the language




  • Request created in one language.

  • Request created in several languages.

  • Request a specific language, but with errors.

  • Request formulated in different languages ​​with words having the same meaning in these languages.


Link


Link (hyperlink, link, link, called a hyperlink, the link) - the active element (usually text or images), resulting in redirection to another page or object on the Internet.




Exterior links

In hypertexts, for example, the Internet, the hyperlink are marked in a different color (typically blue) and / or underlined.
When you move the cursor on the link, the appearance may be changed
(for example, may appear to stress that was not there before).
Links that have been used often differ in color from those whom you have not yet opened (ie the result of a Google search.)





Classification of hyperlinks

Division of links, because of the form:


  • Text. Such links are divided in turn into a hyperlink with the website address and those of the texts zakowiczenia.

  • Graphics. Due to the object to which links are provided are divided into: - Links to other web sites.

  • References to elements within a specific page.

  • Hyperlinks to specific locations within the same document or web page.

  • Links to e-mail (mailto).

  • Links to documents on the FTP server.

  • Links to multimedia content.



Distribution of links, depending on the location where the lead:



  • The local (internal) - links to elements of the same document, the
    service, the most common are the links between the main page and
    sub-pages of one website.

  • Global (external) - links leading to any other objects outside the service.



Because the state in which the links are can be divided into:


  • Links, after which there was not even pass (closed).

  • Active links (including links will remain in a very short period of time, when there is the process of opening).

  • Links, after which there was a transition (open).


External link (backlink)


External link
(called backlinks, incoming link, inbound link, inlink, inward link) -
this term is understood as external inbound links leading to that page
from another site.
The page where the link is placed to the linking page, and the page to which the link leads to a page of links. Incoming External links are an effective tool in the process of positioning the page.
The quantity and quality of incoming links with anchor texts of the
external factors influencing the increase page ranking, so-called
off-site activities.
The parameters relevant for the positioning of pages. Inbound links play an important role in the positioning of websites. To increase page rank in the search results of greatest importance have the following inbound links:





  • number - the more incoming links leading to the page, the higher it will appear in search results.
    Note, however, that the links should be posted on the pages of valuable
    services designed to give Internet users and with content of a similar
    to the linked page.


  • quality maintainable pages - pages maintainable quality parameters
    affect the way inbound links and its position in the search results.


Meta tags (meta tags)

Meta tags (meta tags) - these HTML tags stating the page. In the tag contains information about the website, giving commands browsers and crawlers. Meta tags are located between the opening and closing HEAD tag. There are several groups of meta tags, depending on their functions.



Information for search engines



The first group consists of meta tags for search engines to provide information on the internal factors and site optimization.
It is generally believed that the meta tags of the group no longer play
a significant importance in the process of positioning, but
nevertheless it is recommended to not forget about them and give them
the appropriate data.



  • Description - The description of the page to be taken into account by the search engine and it appears in search results as so. snippet.

  • Keyword - this meta tag keywords are typed appearing on the site.

  • Robots - management of document indexing and distributed on the links.
    The values ​​of this tag can be: index / noindex (indexed or not),
    follow / nofollow (indicates whether the machine indexing to follow the
    links on the site or not), all (allows both indexing and counting links)
    , none (combines the nofollow and noindex).

  • Revisit - very important tag that tells the crawler how often should crawl your site. Whether you carry the tag indexing machines according to their algorithms and deadlines.


The commands for the browser

Information provided is for browsers using the following meta - tags:


  • Content-Type - specifies the character encoding of the page.

  • Content-Language - sets the language in which the text was written on the page.

  • Cache-control - defines the parameters of the store in the cache.


  • Refresh - defines the period of time after which the user will be
    redirected to the URL where the target page does not exist, or display
    an error message 404


About the author

Meta tags contain information about the author and owner of the website (they are not mandatory tags):


  • Site-created - the date the page was created.

  • Author - indicates the author.

  • Owner - information about the owner of the document.

  • Reply-to - shows contacts, such as e-mail, in which you can contact the author.

  • Address - The address of the author or owner.


Domain Name


Domain name (called d omain name) - a unique identifier for a specific node (device or network connection), part of the Internet, the name of the website. It is composed of letters, digits and "-" sign (provided that he is not at the beginning or end of the name). Now may be the use of diacritical marks.



Domain names are easy to remember addresses to nodes and spread them
network resources (websites, blogs, social networks, mail servers,
etc.).
All domain names are functioning thanks to the DNS (Domain Name System - The Domain Name System).




The structure of domain names



A domain name consists of a number of separate domains, separated by periods. For example, the full name google.com, second-level domain includes Google, a part of the first level domain com. There are some restrictions on the length of the domain name. Full name should not exceed 63 symbols. Nevertheless, in some countries allowed to register domain names up to 127 characters.




The hierarchy of domain names


Domains zero (Root Domain - tree root domain) - marked with an empty domain name. For example, in the name somesite.com. domain is zero after the last dot. These blank label with zero length are supported only on the main nodes in DNS.


Higher level domain (TLD called - Top-Level Domain) - is the most important, the domain zero, text labels. These domains can not be bought.
According to the classification, managing them IANA (Internet Assigned
Number Authority), they are divided into the following types:




Basic domain


  1. Functional domains (called Generic Top-Level Domain, gTLD):

    • not sponsored higher level domain (com, net, org, biz, info, name, pro);

    • Links domains of higher order (ace, int, aero, cat, coop, eco, jobs, mobi, museum, post, phone, travel, xxx);

    • limited use domain (edu, gov, int, mil);

    • the infrastructure of the Internet domain (arpa, root);

    • reserved domain (example, invalid, localhost, test).



  2. Country code TLDs (called Country Code Top-Level Domain ccTLD):

    • domain, consisting of a two-letter country code, according to ISO 3166-1 STANDARD (uk, us, uk);


    • internationalized domain (called Internationalized Domain Names, IDN)
      containing the characters of national alphabets (Cyrillic, Hebrew,
      Arabic, etc.), for example рф, бг, ભારત.





Pseudo
(called pseudo-domains) - they are not used by the DNS system, and are
used to transfer such as Electronic mail to computer networks with
different addressing scheme.
Examples include local or BITNET.


Unused domain now: nato, web, CSNET, DDN.


Alternative and additional domains of higher order
- the former are created using alternate DNS servers (eg Namecoin,
Pacific Root, dotBERLIN, etc.) and additional domains are generated
using a special software.


The proposed domain of higher order - their introduction to DNS is scheduled for next time.




Second-level domains (called the Second-Level Domain, SLD) to identify domains, which marks the full name of the domain facing the domain name of a higher order. Often, a second-degree domain names of companies, which include the page.
For example, in the domain name apple.com domain of the second degree
is Apple (company name), and this domain belongs to the first level
domain com.
An example of a domain can be a third-degree technology in the full name technologie.gazeta.pl. It belongs to the second-level domain newspaper, which in turn belongs to a first-degree pl.


Domain names and IP addresses

In DNS, domain names can transform into IP addresses and vice versa. In this way, the IP can be based on the domain name of the node on the basis of a name - IP. One domain name can correspond to a single IP address, or more of them (if you work for one address several servers).
One IP address can correspond to one or more domain names (if the
registered owner of the server or the server several addresses available
to different clients).


Commercialization of domain names

Easy-to-remember domain names, particularly valued the Internet, they are widely used for commercial purposes. Regardless of domain names have not yet been covered by intellectual property rights. The greatest commercial potential, characterized by all of the basic domain and some of the national domain of a higher order. Renowned also czteroznaczne domain belonging to the second level domain com.
The domain name market is such a phenomenon as cybersquatting,
involving the registration of prospective names (eg, identical with the
names of well-known trade marks, company or just easy to remember) for
subsequent resale.

Nofollow

Nofollow - the attribute most often used in two situations:



  • In a meta robots tag, where on the page enters the need to prevent indexing by search engines all on the Inca. Be careful when you use this attribute to accidentally exclude from indexing important pages of your site.

  • The text of the document as an attribute of the hyperlink. In this case, turn off the indexing is one particular link.



In most cases, links are turned off by using the nofollow attribute for
the party lost no reputation in the eyes of search engines, because
each outgoing link from the site reduces its value.

Therefore, use nofollow, if the published material, it is necessary to
refer to another Web resource, and you do not want to give a foreign
service of your site.

Site visits


Site visits - the number of site visitors within the specified period. Most of the statistics are collected data for the day or month. Search engines take into account the frequency of visits site of deploying it in the ranking of search results.
To properly determine the frequency of visits, you must take into
account the number of unique visitors and the number of visited pages.
The unique user is determined based on IP address. The session is considered new if, since the last entry passed a minimum of 15 minutes. This term plays a significant role in the process of positioning. The activities of the positioner should be directed precisely on this page to attract users - they will be more, the better.



Sources traffic



Users are brought to a page with various corners of the world wide web. But how exactly are this way? For the positioner or the site owner are important sources of traffic, that is, for example:


  • search engine (SEO campaigns);

  • social networks (SMO campaigns);

  • direct advertising campaigns (contextual advertising, banners, teasers, Leads, etc.);

  • organic movement - input from the search results page, with the exception of inputs by sponsored links;

  • organic movement type type-in ​​- direct enter the URL in the address line in the search input or bookmarks;

  • move the links from other sites;

  • the entry of a mailing


Traffic can be both intentional and accidental. The activities of the positioner should be directed to this site in order to attract the target audience. Purposeful movement attests to the effectiveness of positioning. Each service has specific thematic approach and is focused on its public. Measure the quality of the positioner can move through special counters.
The service counter is the logging of activity of visitors, their
regional affiliation, traffic sources, new and re-enter the site, the
depth meter etc. They are, for example, Google Analitics.




Traffic Monetization

Movement can be a source of revenue website. Monetization may be direct or indirect.


  • Direct monetization is typical for commercial projects, selling goods and services. Visitors by buying something on the site, give the owner direct income.

  • Indirect monetization by selling traffic through numerous affiliate programs.
    Scheme is simple: on the high visibility advertising and deployed the
    site owner receives from the advertiser a fee for the views or go after
    it, this way of redirecting your traffic to advertisers' sites, the
    website owner earns income.


You monetization schemes are:


  • fee-per-click (PPC)

  • charge per impression (CPM)

  • fee of action (CPA), under which highlighted a fee for the sale (CPS) fee s lead (CPL).


Optimization and Positioning (SEO)


Positioning and optimization service (SEO - called Search Engine Optimization) - all measures taken to improve the position of a website in the search results in search engines.



Purpose and application




The purpose of positioning the web site is to make it such properties
and parameters which facilitate the process of indexing by robots, and
optimally meet the requirements of the search algorithm, so as to
increase the priority of the search results in the formation of the
respective queries.

Optimize the content and code is the first and fundamental step in the
process of positioning page, so its use is the same as the goal of
positioning itself - the introduction of the service on pre-established
positions in the organic search results (Top 1, Top 3, Top 5, Top 10,
etc.).




Types of positioning


Positioning and optimization service precedes the mandatory audit of
the service, during which recommendations are developed for optimizing
the content and code, and how it is implemented.
The tasks raised by the audit can be carried out through activities on-site and off-site.



The activities of the party (on-site):


  • Distribution of key phrases, according to the subjects on each of its sides.


  • Rewriting old, or write a new content while maintaining the necessary
    parameters (uniqueness and volume of text, density and location of
    keywords, links, text structuring, distribution of text titles and
    subtitles, etc.).


  • Compilation of meta tags, title (for each party in accordance with the
    key phrases that are positioned for it) and description (short
    description of the content).

  • Correction of the source code and improve its errors.


  • Optimize service project for the speed of loading the page in your
    browser, read them through different browsers, the adequacy of
    performance style to the subject of the page, select the font, assigning
    alt tags to images, placed on the site, etc.

  • Optimising usability: page navigation should be most comfortable for the user. The organization of the overall structure and rules of navigation for the entire site.

  • Linking the internal pages of the site: to create a structure of cross-links.



Activities outside the party (off-site):


  • Adding the service URL to search engines, directories, assign it, if necessary, to the region.

  • Obtaining external inbound links (backlinks) distributed on other sites with appropriate subject. Correcting their existing incoming links: removing unnecessary links from low quality sites and broken.


  • Arrangement of entries, articles, posts, opinions, etc. with a link to
    other sites in order to increase the visibility of the site.

  • The elimination of potential causes that may lead to the imposition of sanctions by the search engines.



Separation methods of positioning by Color

All the actions taken by the positioners to increase the page rank in search engine rankings can be divided into three groups:




  • White positioning method (White Hat SEO)
    This includes efforts to increase site popularity among users
    interentu, providing them with interesting, original and unique content
    with a minimum density of keywords, increasing the number of naturally
    acquired links (for example, by adding to the theme directory) .

  • Gray positioning method (Grey Hat SEO)
    SEO is the creation of Grey content with a high density of keywords,
    doorway pages, creating websites zapleczowych so-called "zapleczówek",
    which are then linked with pozycjonowanymi sites.

  • Black positioning method (Black Hat SEO) allowed the wide use of doorway pages, content that is only visible to search engine spiders, so-called. Cloaking.
    Services that have been caught on the use of such methods are banished
    by search engines (removal of the search engine's index).


Optimize text content


Optimization of textual content - text adapted to the requirements of the search engines in order to increase the page rank in search results.
This is an extremely important part of the process of positioning, for
it is based on the content side is determined compliance with the
request.
The text optimization is a complex set of activities, which consists of several steps:






  • Introduction to text keywords - each text is adapted to specific
    inquiries, in response to which the page should appear in the search
    results.
    Enter keywords in the text must, however sparingly, otherwise the search engines may not accept such a website.


  • Check the uniqueness of the text - the text written well is to use a
    service provider checks the uniqueness of the text and if the text is
    not quite unique, fine-tune it from this angle.

  • Readability of text - following the above procedures, you should check that the resulting text is easy to read. If readability is not the best, you must answer the question of what is written.
    If it was created especially for robots and probably no one will read
    it, it can be left unchanged, but if the text contains important
    information that you need to hit the visitors to the site, it should be
    reworded so that it is the most readable, even at the cost of delay
    effects of positioning.

    If you are the owner of the lack of time to create the text, the text
    can be ordered with copywriters or purchase it on the stock exchange
    texts.


PageRank (PR)


PageRank (PR)
- expressed an integer between 1 and 10, and the weighting of the
search engine Google, calculated on the basis of the quantity and
quality of links that point to a page, both external and internal.

Calculation of PR with relatively high accuracy can be calculated by
the PR formula, derived from algorithms and formulas presented in the article, the creators of Google, Sergey Brin and Larry Page: PR (A) = (1 - d) + {PR (T1) / C (T1) + ...
+ PR (Tn) / C (Tn)} d (let's call it a formula No. 1).




Before explaining the symbols in the formula, it must be assumed that
many of the values ​​and symbols used by Google to determine PR hand,
are proprietary business secret.

Therefore, the following explanations are included only putative
definitions developed by the community positioners by experiments.



Because of the large number of sites on the Internet, as defined in
absolute PR is a convenient tool for assessing the significance of the
page (such an assessment is required, for example, in taking decisions
about placement of links on your platform).
Definitely more convenient in this case is to use the Google Toolbar PageRank. It is a special plugin for your browser, showing the importance of hand expressed in whole numbers between 1 and 10 TLPR is calculated according to the formula:

TLPR * a = logbasePR


The exact value of the logarithm of the base, which is dependent on the
number of pages on the Internet and its calculation formula is the
secret of Google.
Nevertheless, in view of the observations, it can be assumed that this is a value close to the number 7 In the same way for the coefficient a, located between 0 and 1, select a value first On this basis, with a fairly high degree of accuracy, the Google Toolbar PR can be calculated by this method:

TLPRlog7 (PR)

But keep in mind that Google's page ranking process uses a real PR. TLPR is created solely for the convenience of sensors.

Increase PR by the internal linking





  • d - the so-called damping factor, reflecting passed by the links the
    linked website (for which a calculated PR) "quantity" of its validity.

    The exact amount of this factor is not disclosed, but the observations
    show that with a high degree of accuracy can be assumed that it is 0.85
    (i.e. 85% of the validity of the party).

    According to other data, the attenuation factor measures how likely is
    the transition from the links on the links on the deployed link.
    Also in this case for the value of d shall be 0.85.

  • n - the number of pages that are located on links on this page for which is calculated PR. - C - The total amount of external links located on the side of the link.

  • T (1 to n) - number of pages maintainable. ToolBar PageRank (PageRank Toolbar)



The formula for calculating PageRank

Starting with page ranking formula (formula No. 1), we can conclude that the minimum PR website may be negative or equal to 0 If we assume that d = 0.85, a 1-d = 0.15. Thus is the conclusion that PRmin = 0.15 (the sum of the bracket in the formula No. 1 is 0).
In this way, even for the new service with quite a lot of pages and no
external links, thanks to skillful internal linking (each page has a
link to a specific page), you can get very high PR.


Example:


the number of pages of approximately 15 000, with the mandated 10
internal links leading to the home page on every page, you can get:


PR homepage = 0.15 + 15000/10 * 0.85 = 1275.15 TLPR homepage = log71275, 15 3.6 4


The importance of PR only in the early days of search engine Google PR
was the main factor influencing the ranking of sites in search results.
Currently, these factors are approximately 200 However, to this day among the main parameters affecting the results, PR is one of the leading positions.

Subdomain


Subdomain (also called sub-domain) - is part of a higher level domain. For example, if your domain name is domena.pl is the subdomain name will look like this: poddomena.domena.pl. Most hosting companies provide free subdomain registration service. You can also move to a different subdomain hosting, in order to reduce the burden on the site. Subdomains are primarily used to separate sections on websites. For example, news sites often move their forums on a subdomain, so as not to confuse information with discussion. Also, search engines are their additional services, such as the post office, the subdomain.

Position in search results


Position in search results is the location of a particular site in the search results for a given query, which is a key phrase. This item is dependent on many factors, among which are:





  • The place where the user is located (geolocation).
    Google to provide the most relevant results, it automatically detects
    the location from which you are asked the question and displays the
    results on its basis.

  • Google Dance. Google's algorithm determines which databases the user's browser connects to. Information obtained from various databases may be different as the update does not proceed at the same time.

  • Customize results. Google collects information about search preferences through cookies or through Google services.
    When a user is logged in, the search engine gathers information about
    what users search for, what pages visited, etc. To disable the feature
    adaptation of the results, click the "Disable adjustment based on search
    activity."

    Using a variety of browsers, which are written various stories of
    browsing the Internet also affects the personalization of results.

  • Search Filters. Such a filter is to search with the "Polish only" or selecting a specific region. Note the default search filters or introduced as needed and modify them accordingly.

  • Recommendations G+ 1 They also have an impact on your search results.
    Once logged in Google user searches for information, some brief
    descriptions in Google's search results can be tagged with his friends.
    Content recommended by friends are considered more valuable referrals by strangers or niepolecanych at all. This feature also personalizes your search results.

  • Handling setting, with which the user specifies how many want to see the results on one page. The default is 10 items enabled with dynamic search.


Browser


Web browser
(called Browser to browse from - view) - software to receive, develop,
and view information on the Internet on websites, identifiable by URL
and being a carrier of content, graphics, and other objects.


Some types of web content (images, text) may contain links to other sites on the web.
With the help of search engines and hyperlinks, you get the ability to
quickly move between pages sites and find the information you need.




Principles of operation The main task of browsers to download and display the information on the website. The preparation is carried out in the following way: you type in the address line is the URL of the page you want to view. The browser sends a request to the server to obtain information that is then passed to the program. At the same time followed by reformatting the data from the HTML document interactive.

Most Internet Explorer Internet Explorer (IE) was one of the first graphical browsers developed by Microsoft. The first version of this review appeared in 1995, and since 1996, IE 3.0 has become part of the Windows 95
For the last ten years, the Internet Explorer browser was the leader in
terms of installed copies, but from 2009 began to lose popularity (it
is currently the second most popular search engine in the world and
third in Poland).
However, the program remains up to 90% of the market in the UK, Korea, China and the countries of North America.

Pros browser:


Cons:


Google Chrome


A relatively new browser, which appeared in 2008, is currently the most
popular in the world (in Poland persists priority Mozilla Firefox).
As it is based on Chromium browser uses the free and the WebKit engine, which is used to display web pages. With Chrome users will get access to new, heretofore unavailable in browsers function. Google Chrome can be installed on Windows operating systems, Mac OS and Linux.

Pros:


Cons:


Mozilla Firefox

The first version of Mozilla Firefox appeared in 2004. Currently, it occupies the third position in the world in terms of popularity in Poland - first.
Mozilla Corporation is constantly working on improving the browser, not
only for Windows but also on Mac OS X, FreeBSD, Linux, and others.


Advantages:


Cons:


Opera

The first version of Opera, appeared in 1995. Initially it was distributed directly from the limited license (shareware), which could affect its low popularity. Ten years after the appearance of the browser rules for its use have evolved and received the status of a freeware. One of the advantages Opera is its adaptation to mobile devices (versions of Opera Mini and Opera Mobile). Currently, it occupies the fifth position in the world and fourth in Poland.

Pros:


Cons:


  • Traditional way to get the time with Windows;

  • ease of use.

  • Not all web standards;

  • small browser performance;

  • common security problems.

  • high level of safety;

  • high speed operation.

  • The minimum amount of built-in functions;

  • browser does not work on systems earlier than Windows XP.

  • many built-in plug-in;

  • availability of multiple extensions;

  • ability to change the appearance.

  • a number of gaps in the safety program;

  • high efficiency and speed of work;

  • convenient navigation;

  • the ability to install multiple plugins;

  • suitable for all mobile OS.

  • it is not possible to make certain settings, using the graphical interface;

  • problems with the operation of certain plugins.


Friendly URLs


Friendly URL is a unique web address that briefly define their content and are clear and easy to read for users.
Most content management systems to create pages gives them addresses
consisting of chaotic and illogical (from the point of view of a human)
character set, for example:
http://site/catalogue.php?sect=9&kind=34&manuf=samsung.
Of course, the code is understandable only for developers and not for regular users. The concept is to develop a friendly URLs short, laconic, available for Internet addresses. The same address in a friendly version will look like this: http://site/catalogue/phones/touch/samsung/.



Impact on SEO-friendly URL



Friendly addresses a positive effect on growth position in search results. This is due to the fact that they generally contain keywords, which is well received by the search engines.
Accordingly friendly URLs organized structure significantly helps
people find their site interesting and mostly on information from such
sites users deploy links.
However, long URLs with an incomprehensible sense repel and deter visitors. It is worth noting that the address formatting to be carried out immediately after the creation of the page.
Subsequent changes may result in the temporary disappearance from the
search results - search engines need time to crawl again changed links
and remove old ones.




Set the friendly URL

Most CMS
systems makes it possible to automate the process of making friendly
URLs that are created based on the headlines placed on those pages.




Pros friendly URL:


  • Users can better understand the structure of the site;

  • Such addresses are easy to remember;

  • if you need to go to level up enough that visitors wear off unnecessary part of the address;


  • when you return to our site, you can immediately get to it interesting
    chapter, omitting unnecessary hand, guided only addresses the previous
    questions;

  • increasing position in search results.



Less:


  • increase the load on the server.


Snippet


Snippet (called snippets - section) - a small piece of text wyświelający next link in the search results. In other words, it is a short description of the web page corresponding to the request for a search engine.



Snippetu role in SEO



In the snippet are highlighted keywords from the query to the search engine. The content of the snippet, often enough to get the information you need, without having to go to the page.
Snippetu role is often underestimated, but to motivate the user to
enter the website, you should take care of the eye-catching snippets.

Competition, even found a few items below, due to optimum snippetowi
can enjoy greater popularity than the party in the first position
without polished snippetu.

The more accurate and concise answer to the question gives the snippet,
the greater the number of passes will record the page, which has a
significant impact on ranking high in the search results.




How to influence the content of snippetu


Snippet is formed by the search engine based on specific algorithms,
and its quality, as above mentioned, affects the amount go to the site
from search results.
The question now is how the positioner can influence its content. Basically, for the search engines recognize the underlying meta tag description and content of the page. Each search engine has its nuances, the knowledge of which allows you to manipulate the contents of snippetu.


With Google as the basis for creating snippetu accepted meta tag
description if search finds that it corresponds to the content of
queries and can be useful for the user.
Therefore, be sure to filling that tag. Google snippetu length is 160 characters.
The length of the meta description may exceed that amount, and the text
will be taken into consideration by the search engine as a whole.
From this it follows that affect the snippets on Google you can thanks to a valid description in the meta description. Just enter there two sentences containing both key phrase itself and its modifications. Also make sure that your content and positioning umiejętym for these key phrases.

Stop-words (stopwords)


Stop-words (stopwords) - a concept of SEO.
These are the words that add nothing to the text from the point of view
of logic and communication, and do not involve any substantive content,
the most common pronouns, przyimiki, numerals, etc. These words are
ignored by search engines.




The following list of commonly used stopwords:




and that, ah, though, but, oh, either, but, oh, no, even, more, much,
because, in fact, that they were, by no means, be, was, was, was, were,
will be, will be, inches, whole, whole, you, you, you, what, whatever,
something, sometimes, sometimes, why, if, that is, far, for, why, why,
to, well, nowhere, pretty, much, two, two, two, two, today, today, when,
if, for, where, somewhere, someplace, it, and, the, what, the, other,
other, other, other, that, I, it, like, some, like, which, for some,
what, a! What, however, as, somehow, it, one, one, one, however, but,
its, its, to him, is, I am, yet, if, if, now, it, all, When, several,
someone, anyone, anyone, who, who, whom, whose, who, whom, where, who,
for, years, but, or, have, have, little, I, I, even between, me, me,
can, my, my, my, my, can, can, can, my, it must, we, on, over, us, us,
us, our, our, our, our, our, our, however, immediately, even her,
nothing they do not, let, him, her, him, never before, them, than, well,
the next, from, around, he, she, they, they, it, and, behold, yes, you,
you, you, the, the, the, though, over, since, should, should, should,
should, in addition, the law, after all, in front of, above, before,
the, the, the, Also, alone, alone, are, now, where, each, other, meaning
their, that, as such, such, such as, there are, of this, this, that,
now, also, that, you, you, so, you, here, here, your, your, your, your,
thy, your, you, the, only, the, in, the, you, you, you, yours, yours,
yours, we, according to many, many, more, more, all, all, all, all, all,
the, you, just, with, for, perhaps, forever, from, zł, again, again,
was, no, no, no, any that to.


The word "no" is not a stop-word, it means the plant.




Due to constant changes in the algorithms, the list of these words
requires regular updates, because each search engine has its own
database of stop-words.

Therefore, creating content for a website worth paying attention to the
frequency of stop-words and their stosunkek the total number of words
in the text.

MAKNA SPIRITUAL DAN FILOSOFIS HANACARAKA: KAJIAN KEBATINAN JAWA DALAM PERSPEKTIF

  MAKNA SPIRITUAL DAN FILOSOFIS HANACARAKA: KAJIAN KEBATINAN JAWA DALAM PERSPEKTIF MAHASISWA   Disusun untuk memenuhi tugas mata kuliah Fils...