Marketing Tutorials

31. Tr.im Enter Page
Join Our Mailing System And Receive FREE Marketing Tools
http://tr.im/enter

32. Topmarketings.com
Marketing reference website providing news articles directory internet search.
http://topmarketings.com

33. Money24seven.com Blog Page
Ideas and tips for marketing and making money working from home with an online business
http://money24seven.com/blog

34. Trackthatad.com I R Page
Get Insane Traffic, Build A Gigantic List And Virally Make Money For Eternity, Regardless If You Have A Website!
http://trackthatad.com/i/r.asp

35. Simple-ebusiness-traffic-solutions.com
Learn simple, effective ways of attracting an abundance of eBusiness traffic, without costly gimmicks and by intelligent use of internet resources.
http://simple-ebusiness-traffic-solutions.com

36. Institute.onlinemarketingconnect.com
Introducing five new online marketing Certification Programs brought to you by the Online Marketing Institute.
http://institute.onlinemarketingconnect.com

37. Joescornerinniles.com
Blog is creating to help internet users if you want to know more about Tips And Trick Online Marketing For Business and Finance
http://joescornerinniles.com

38. Everythings-4u.com
Buying ebooks, software, or training guides online? You can't always trust the manufacturers of the products because they are all about marketing. And who wants to spend hours upon hours wading through all of the contradictory information on the internet?
http://everythings-4u.com

39. Allsolutionsnetwork.com Jn39419 Marketingmethods Page
How to Generate Consistent Business Volume and Income from Your Personal Store.
http://allsolutionsnetwork.com/cgi-bin/d2.cgi/JN3~

40. Aniota.com Marketing Page
Internet professionals recognize Charlie Cook as the World's #1 Small Business and Entrepreneur Marketing Expert. Constantly working to provide his customers with the best, Charlie recently introduced his course, The Ultimate Marketing and Sales Course�.
http://aniota.com/marketing

41. Mattsmarketingblog.com
Learn how to make serious money online by following this Affiliate Marketing Blogs, where I reveal some of the best Internet Marketing Secrets
http://mattsmarketingblog.com

42. Stevenmacdessi-projectmanager.com.au
Steven Macdessi possesses a Certificate of Adjudication which falls under the Building & Construction Industry Security of Payment Act 2009 from Tasmania.
http://stevenmacdessi-projectmanager.com.au

43. Folusho.com
Secret to building a 5 to 10 figure business. Exploiting the "3 Pillar Internet System."
http://folusho.com

44. Cleverstat.com Seo-faq-tutorial Page
This SEO tutorial is not about "how-to-trick-google-best-of-all" stuff. We expose only legitimate, whitehat and working methods and recommendations here. Read along!
http://cleverstat.com/seo-faq-tutorial.htm

45. Webprofessor1.com
Web Professor 1.0 is dedicated to bringing web based training to increase your horizons and afford you the opportunity to truly understand how to realize your internet dreams and goals.
http://webprofessor1.com

Marketing Tutorials

16. Marketing Tutorials and Articles for Small Business
Get dozens of free marketing tutorials and articles to help you generate more sales.
http://www.givetogetmarketing.com/articles.html

17. Affiliatesdictionary.com
Your guide to affiliate and online marketing terms and companies.
http://affiliatesdictionary.com

18. Marketingminefield.co.uk
The comprehensive resource for business startups and small businesses, offering tips, strategies, ideas and guides on every type of marketing from online marketing strategies to public relations and outdoor advertising.
http://marketingminefield.co.uk

19. Articlesandproducts.com
Articles and products is mainly about SEO optimisation and all other areas of Internet Marketing.
http://articlesandproducts.com

20. Goodinternetbusinessguide.com
Good Internet Business Guide - Fundamentals of Internet Marketing
http://goodinternetbusinessguide.com

21. Tcwebs.blogspot.com
Tips of Collective Web Experience for Blogging Sites
http://tcwebs.blogspot.com

22. Keyclicks.co.uk
Based near Leeds, West Yorkshire in the UK: we are a team of highly experienced web development, marketing and graphic design professionals that offer creative and innovative design and marketing solutions for both print and web. Work with us for eye-catching graphic, web design and business critical web hosting solutions with a marketing message that achieves measurable results.
http://keyclicks.co.uk

23. Allproman.com
Niche Market Research Articles
http://allproman.com

24. Leomazz.com
Information to make money online.
http://leomazz.com

25. Successmarketingsolution.com
Internet marketing articles, tips and resources to help you make real money online.
http://successmarketingsolution.com

26. Bisniskerja-online.blogspot.com
Hari ini adalah titik balik kehidupan anda. Anda bisa membuat uang terus mengalir ke rekening anda walaupun anda sedang tidur, belanja atau bahkan berlibur. Membuat banyak orang dengan sukarela bekerja untuk anda...
http://bisniskerja-online.blogspot.com

27. Speaklifelink.blogspot.com
This Blog is Intended to "Speak Life" to Internet Marketers, Affiliate Marketers, Networkers, and Those Who Want a Legitimate, Solid Business Opportunity Absolutely FREE or With Very Little Investment!
http://speaklifelink.blogspot.com

28. Philadelphia-marketing-blog.com
Reflections on Extremely Smart and Effective Marketing - Vision House Marketing, LLC
http://philadelphia-marketing-blog.com

29. Internetmarketingprofitmachine.com
Discover how we can kickstart your profits in ANY NICHE with these simple step-by-step Internet Marketing tools and videos.
http://internetmarketingprofitmachine.com

30. Rethinkchronicles.com
Executives and Managers, this website is for you. It will guide you through the rapidly developing Rethink RevolutionTM.
http://rethinkchronicles.com

Marketing Tutorials

Tutorial

1. Business Marketing - Entrepreneur.com
Business marketing - Read everything your need to know about small business marketing.
http://www.entrepreneur.com/marketing/index.html

2. KnowThis
Since 1998 offering FREE detailed tutorials, news and resources for professionals, academics and students in marketing, advertising, sales, market research, retailing, PR and more.
http://www.knowthis.com

3. MarketingProfs - Marketing Resources for Marketing Professionals
One source for online marketing resources, marketing articles, online seminars, case studies, conferences and events for Marketing Professionals
http://www.marketingprofs.com/index.asp

4. About Marketing
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market a Fortune 500 company as well as a small business on a shoestring budget.
http://marketing.about.com

5. Internet Marketing Tutorials - Marketing News
Marketing News brings you the latest tips, tutorials, and trends in the effective marketing.
http://www.marketingnewz.com

6. SmallBusinessNewz
News and articles about all aspects of running a small business from marketing to management.
http://www.smallbusinessnewz.com

7. Expert Articles | WebProNews
eBusiness articles from the experts
http://www.webpronews.com/expertarticles

8. Internet Marketing Articles and SEO Articles - SiteReference
Internet Marketing, Design, programming and SEO help.
http://www.site-reference.com

9. Marketing Articles
Marketing articles for the busy entrepreneur written by a diverse group of experts, speakers, professionals, consultants, and marketing companies. Relevant marketing knowledge for enterpreneurs to aid in the growth of their small or home based business.
http://www.pertinent.com/articles/marketing/index~

10. Marketing Tutorials - Tutorialized
Marketing Tutorials
http://www.tutorialized.com/tutorials/Marketing/1

11. Search engine optimization tips and marketing strategies
Increase your web site traffic & page rankings with these guides to search engine optimization. Review our many free development, ecommerce, Internet marketing tools, tutorials, articles & resources!
http://www.tamingthebeast.net/articles2/optimizat~

12. Marketing Today Marketing Magazine - Marketing Articles, Marketing
Marketing Today is a marketing magazine and email newsletter for marketing professionals. It features marketing articles, tips, research, analysis and marketing jobs and career information. Marketing Today covers every area of marketing and is written for both professional marketers and non-marketers alike.
http://www.marketingtoday.com

13. Free Marketing Articles | Marketing Articles
Free marketing articles provided by MarketingScoop. Our free marketing articles are written by marketing experts with real world marketing experience.
http://www.marketingscoop.com/articles.htm

14. Marketing Tutorials: Advertising Websites Online Marketing Web Site Marketing Strategies - Landing Pages Banner Ads Tutorials - Website Tips, Websitetips.com
Marketing Tutorials, Advertising Tutorials: online or Internet marketing, Web site marketing & promotion strategies, landing pages, banner ads sizes, placement, Google AdWords, AdSense revenue tips, PPC Pay-per-click campaigns, more. WebsiteTips.com.
http://websitetips.com/articles/marketing

15. Marketing Tutorials - Web Marketing Tutorials
Articles and Tutorials for Web Marketing
http://www.gnc-web-creations.com/marketing-tutori~

Query Classification

Query Classification - list of queries into groups based on combining their features.
Query into a search engine - ordered sequence of characters, usually in
the form of verbal expression or association, describing an object or
phenomenon, introduced by the user to search for information about the
object or phenomenon.



Query Classification by purpose user

Depending on the goal that guided the creation of user queries, we can distinguish:

• Inquiries information,
  which is relevant to the user only the end result in the form of the
  information sought, but it does not matter where the information is
  found.


• Inquiries navigation, created to find the address of a particular resource containing the information.


• Inquiries transaction created in order to purchase specific goods, services, etc.

Query classification due to their uniqueness

Inquiries can be separated because of how precisely are formulated:

• Explicitly, in which the information is sought specifically and clearly expressed (eg buy an apartment Kraków)


• Ambiguous, which can be interpreted in several ways (eg, housing)

Classification in terms of the length of query

You can find the information you are looking for a query consisting of a varying number of words:

• Single-word.


• Phrase (dwusłowne, trzysłowne etc.).

Classification by geography search

• In geography, as the object of the search is related to one specific location (city, country, region, etc., for example, Krakow engraving).


• Without geography.
  In this case, the user does not matter the position of the object, or
  the object can not be assigned to a specific location (for example, a
  query about downloading software).


• The default geography. Location of object in this case is not referred to directly (for example, order a pizza).

Classification by popularity

One of the most important positioning methods of classification queries. Depending on the popularity of queries in search engines can be distinguished:

• The most popular - most often placed on the search word in a particular subject.
  Due to the popularity of these questions, your hand on the key phrase
  is relatively difficult and consumes a lot of time and money.


• Unpopular - rarely used query about a specific topic. They are the easiest to positioning and high positions are achieved in a relatively short time.


• Średniopopularne - mark with a relatively high popularity. Often used by the sensors. It is difficult to determine the precise data on the number, specifying which group include this phrase.

There are special algorithms that use an empirical method for
calculating the popularity phrases: create a database of all possible
queries for a topic, and then choose the one with a large majority in
number of queries and relate it to the top, is by far the least
frequently asked to unpopular, and others - to średniopopularnych.

Query classification due to their competitiveness


If the division requests for their popularity is based on user behavior
statistics, the competitiveness of the query is determined by the
positioners on the basis of their use by competitors in the same
industry.
Inquiries can be considered as highly competitive, if in search results
based on them are shown links to the front pages of websites. However, it is very competitive relative criterion.
In assessing the competitive phrases are considered inbound links
(backlinks) with a key phrase in the anchor text leading to the
competition sites located in the top 10, and a level of confidence to
the parties in the top 10 for the phrases and their domains, the number
of unique pages and domains, which are arranged links to sites in the
top 10, their compliance thematic and other parameters. On this basis, are highlighted phrase:

• Highly competitive - the positioning of such phrases is difficult and consumes a lot of time and resources.


• Średniokonkurencyjne.


• Niskokonkurencyjne.

The types of search results, emerging under the influence of positioners


In some cases, certain trends create conditions for the use of the
positioners same key phrases to position the different sites with
similar content. Such phrases may affect your search results.
For example, the commercialization of certain areas leads to the fact
that, in response to certain highly competitive term results are
obtained where the first pages appear only the stores. In other cases, the effect of positioning factors may be smaller or absent altogether. This largely depends on how the query is commercialized. For example, for the query flowers appear in the results of both the stores and the website information and education. However, for the query inflorescences, the results will definitely prevail information pages. Because of this phenomenon, the search results are divided into:

• Monotonous
  - showing for ambiguous queries where, because of the actions
  pozycjonerskich, one type of response eliminated the other (eg, laptops
  phrase).


• Encyclopaedic - also appear to ambiguous queries, but including all variants of possible answers (eg, flowers).


• Natural
  - formed by the search for niskokonkurencyjnych phrases in a natural
  way, without the interference of positioners (eg inflorescence).


• The results of the interim parties - created in response to the phrase niskokonkurencyjne nietematycznych pages. These are not the answers carrying useful information.

Query classification based on their form of construction

• The natural question - are built in the form of interrogative sentence (eg How to download movies about vampires)


• Telegraphic
  request - created without including the - connections between words,
  prepositions, etc. (for example, rent an apartment inexpensively).


• Query operators - search engine allows for more accurate search, using special operators ("+, *, ~, etc.), allowing concretize query. Google publishes on its website a list of operators in the browser.


• Request a quote.

Query classification because of the language

• Request created in one language.


• Request created in several languages.


• Request a specific language, but with errors.


• Request formulated in different languages ​​with words having the same meaning in these languages.

Link

Link (hyperlink, link, link, called a hyperlink, the link) - the active element (usually text or images), resulting in redirection to another page or object on the Internet.

Exterior links

In hypertexts, for example, the Internet, the hyperlink are marked in a different color (typically blue) and / or underlined.
When you move the cursor on the link, the appearance may be changed
(for example, may appear to stress that was not there before). Links that have been used often differ in color from those whom you have not yet opened (ie the result of a Google search.)





Classification of hyperlinks

Division of links, because of the form:

• Text. Such links are divided in turn into a hyperlink with the website address and those of the texts zakowiczenia.


• Graphics. Due to the object to which links are provided are divided into: - Links to other web sites.


• References to elements within a specific page.


• Hyperlinks to specific locations within the same document or web page.


• Links to e-mail (mailto).


• Links to documents on the FTP server.


• Links to multimedia content.

Distribution of links, depending on the location where the lead:

• 
  The local (internal) - links to elements of the same document, the
  service, the most common are the links between the main page and
  sub-pages of one website.


• Global (external) - links leading to any other objects outside the service.

Because the state in which the links are can be divided into:

• Links, after which there was not even pass (closed).


• Active links (including links will remain in a very short period of time, when there is the process of opening).


• Links, after which there was a transition (open).

External link (backlink)

External link
(called backlinks, incoming link, inbound link, inlink, inward link) -
this term is understood as external inbound links leading to that page
from another site. The page where the link is placed to the linking page, and the page to which the link leads to a page of links. Incoming External links are an effective tool in the process of positioning the page.
The quantity and quality of incoming links with anchor texts of the
external factors influencing the increase page ranking, so-called
off-site activities. The parameters relevant for the positioning of pages. Inbound links play an important role in the positioning of websites. To increase page rank in the search results of greatest importance have the following inbound links:

• number - the more incoming links leading to the page, the higher it will appear in search results.
  Note, however, that the links should be posted on the pages of valuable
  services designed to give Internet users and with content of a similar
  to the linked page.


• 
  quality maintainable pages - pages maintainable quality parameters
  affect the way inbound links and its position in the search results.

Meta tags (meta tags)

Meta tags (meta tags) - these HTML tags stating the page. In the tag contains information about the website, giving commands browsers and crawlers. Meta tags are located between the opening and closing HEAD tag. There are several groups of meta tags, depending on their functions.



Information for search engines



The first group consists of meta tags for search engines to provide information on the internal factors and site optimization.
It is generally believed that the meta tags of the group no longer play
a significant importance in the process of positioning, but
nevertheless it is recommended to not forget about them and give them
the appropriate data.

• Description - The description of the page to be taken into account by the search engine and it appears in search results as so. snippet.


• Keyword - this meta tag keywords are typed appearing on the site.


• Robots - management of document indexing and distributed on the links.
  The values ​​of this tag can be: index / noindex (indexed or not),
  follow / nofollow (indicates whether the machine indexing to follow the
  links on the site or not), all (allows both indexing and counting links)
  , none (combines the nofollow and noindex).


• Revisit - very important tag that tells the crawler how often should crawl your site. Whether you carry the tag indexing machines according to their algorithms and deadlines.

The commands for the browser

Information provided is for browsers using the following meta - tags:

• Content-Type - specifies the character encoding of the page.


• Content-Language - sets the language in which the text was written on the page.


• Cache-control - defines the parameters of the store in the cache.


• 
  Refresh - defines the period of time after which the user will be
  redirected to the URL where the target page does not exist, or display
  an error message 404

About the author

Meta tags contain information about the author and owner of the website (they are not mandatory tags):

• Site-created - the date the page was created.


• Author - indicates the author.


• Owner - information about the owner of the document.


• Reply-to - shows contacts, such as e-mail, in which you can contact the author.


• Address - The address of the author or owner.

Domain Name

Domain name (called d omain name) - a unique identifier for a specific node (device or network connection), part of the Internet, the name of the website. It is composed of letters, digits and "-" sign (provided that he is not at the beginning or end of the name). Now may be the use of diacritical marks.

Domain names are easy to remember addresses to nodes and spread them
network resources (websites, blogs, social networks, mail servers,
etc.). All domain names are functioning thanks to the DNS (Domain Name System - The Domain Name System).

The structure of domain names

A domain name consists of a number of separate domains, separated by periods. For example, the full name google.com, second-level domain includes Google, a part of the first level domain com. There are some restrictions on the length of the domain name. Full name should not exceed 63 symbols. Nevertheless, in some countries allowed to register domain names up to 127 characters.

The hierarchy of domain names

Domains zero (Root Domain - tree root domain) - marked with an empty domain name. For example, in the name somesite.com. domain is zero after the last dot. These blank label with zero length are supported only on the main nodes in DNS.

Higher level domain (TLD called - Top-Level Domain) - is the most important, the domain zero, text labels. These domains can not be bought.
According to the classification, managing them IANA (Internet Assigned
Number Authority), they are divided into the following types:

Basic domain

1. Functional domains (called Generic Top-Level Domain, gTLD):
   
   
   • not sponsored higher level domain (com, net, org, biz, info, name, pro);
   
   
   • Links domains of higher order (ace, int, aero, cat, coop, eco, jobs, mobi, museum, post, phone, travel, xxx);
   
   
   • limited use domain (edu, gov, int, mil);
   
   
   • the infrastructure of the Internet domain (arpa, root);
   
   
   • reserved domain (example, invalid, localhost, test).
   
   
   
   


2. Country code TLDs (called Country Code Top-Level Domain ccTLD):
   
   
   • domain, consisting of a two-letter country code, according to ISO 3166-1 STANDARD (uk, us, uk);
   
   
   • 
     internationalized domain (called Internationalized Domain Names, IDN)
     containing the characters of national alphabets (Cyrillic, Hebrew,
     Arabic, etc.), for example рф, бг, ભારત.
   
   
   
   

Pseudo
(called pseudo-domains) - they are not used by the DNS system, and are
used to transfer such as Electronic mail to computer networks with
different addressing scheme. Examples include local or BITNET.

Unused domain now: nato, web, CSNET, DDN.

Alternative and additional domains of higher order
- the former are created using alternate DNS servers (eg Namecoin,
Pacific Root, dotBERLIN, etc.) and additional domains are generated
using a special software.

The proposed domain of higher order - their introduction to DNS is scheduled for next time.

Second-level domains (called the Second-Level Domain, SLD) to identify domains, which marks the full name of the domain facing the domain name of a higher order. Often, a second-degree domain names of companies, which include the page.
For example, in the domain name apple.com domain of the second degree
is Apple (company name), and this domain belongs to the first level
domain com. An example of a domain can be a third-degree technology in the full name technologie.gazeta.pl. It belongs to the second-level domain newspaper, which in turn belongs to a first-degree pl.

Domain names and IP addresses

In DNS, domain names can transform into IP addresses and vice versa. In this way, the IP can be based on the domain name of the node on the basis of a name - IP. One domain name can correspond to a single IP address, or more of them (if you work for one address several servers).
One IP address can correspond to one or more domain names (if the
registered owner of the server or the server several addresses available
to different clients).

Commercialization of domain names

Easy-to-remember domain names, particularly valued the Internet, they are widely used for commercial purposes. Regardless of domain names have not yet been covered by intellectual property rights. The greatest commercial potential, characterized by all of the basic domain and some of the national domain of a higher order. Renowned also czteroznaczne domain belonging to the second level domain com.
The domain name market is such a phenomenon as cybersquatting,
involving the registration of prospective names (eg, identical with the
names of well-known trade marks, company or just easy to remember) for
subsequent resale.

Nofollow

Nofollow - the attribute most often used in two situations:

• In a meta robots tag, where on the page enters the need to prevent indexing by search engines all on the Inca. Be careful when you use this attribute to accidentally exclude from indexing important pages of your site.


• The text of the document as an attribute of the hyperlink. In this case, turn off the indexing is one particular link.

In most cases, links are turned off by using the nofollow attribute for
the party lost no reputation in the eyes of search engines, because
each outgoing link from the site reduces its value.
Therefore, use nofollow, if the published material, it is necessary to
refer to another Web resource, and you do not want to give a foreign
service of your site.

Site visits

Site visits - the number of site visitors within the specified period. Most of the statistics are collected data for the day or month. Search engines take into account the frequency of visits site of deploying it in the ranking of search results.
To properly determine the frequency of visits, you must take into
account the number of unique visitors and the number of visited pages. The unique user is determined based on IP address. The session is considered new if, since the last entry passed a minimum of 15 minutes. This term plays a significant role in the process of positioning. The activities of the positioner should be directed precisely on this page to attract users - they will be more, the better.

Sources traffic



Users are brought to a page with various corners of the world wide web. But how exactly are this way? For the positioner or the site owner are important sources of traffic, that is, for example:

• search engine (SEO campaigns);


• social networks (SMO campaigns);


• direct advertising campaigns (contextual advertising, banners, teasers, Leads, etc.);


• organic movement - input from the search results page, with the exception of inputs by sponsored links;


• organic movement type type-in ​​- direct enter the URL in the address line in the search input or bookmarks;


• move the links from other sites;


• the entry of a mailing

Traffic can be both intentional and accidental. The activities of the positioner should be directed to this site in order to attract the target audience. Purposeful movement attests to the effectiveness of positioning. Each service has specific thematic approach and is focused on its public. Measure the quality of the positioner can move through special counters.
The service counter is the logging of activity of visitors, their
regional affiliation, traffic sources, new and re-enter the site, the
depth meter etc. They are, for example, Google Analitics.



Traffic Monetization

Movement can be a source of revenue website. Monetization may be direct or indirect.

• Direct monetization is typical for commercial projects, selling goods and services. Visitors by buying something on the site, give the owner direct income.


• Indirect monetization by selling traffic through numerous affiliate programs.
  Scheme is simple: on the high visibility advertising and deployed the
  site owner receives from the advertiser a fee for the views or go after
  it, this way of redirecting your traffic to advertisers' sites, the
  website owner earns income.

You monetization schemes are:

• fee-per-click (PPC)


• charge per impression (CPM)


• fee of action (CPA), under which highlighted a fee for the sale (CPS) fee s lead (CPL).

Optimization and Positioning (SEO)

Positioning and optimization service (SEO - called Search Engine Optimization) - all measures taken to improve the position of a website in the search results in search engines.



Purpose and application




The purpose of positioning the web site is to make it such properties
and parameters which facilitate the process of indexing by robots, and
optimally meet the requirements of the search algorithm, so as to
increase the priority of the search results in the formation of the
respective queries.
Optimize the content and code is the first and fundamental step in the
process of positioning page, so its use is the same as the goal of
positioning itself - the introduction of the service on pre-established
positions in the organic search results (Top 1, Top 3, Top 5, Top 10,
etc.).



Types of positioning


Positioning and optimization service precedes the mandatory audit of
the service, during which recommendations are developed for optimizing
the content and code, and how it is implemented. The tasks raised by the audit can be carried out through activities on-site and off-site.



The activities of the party (on-site):

• Distribution of key phrases, according to the subjects on each of its sides.


• 
  Rewriting old, or write a new content while maintaining the necessary
  parameters (uniqueness and volume of text, density and location of
  keywords, links, text structuring, distribution of text titles and
  subtitles, etc.).


• 
  Compilation of meta tags, title (for each party in accordance with the
  key phrases that are positioned for it) and description (short
  description of the content).


• Correction of the source code and improve its errors.


• 
  Optimize service project for the speed of loading the page in your
  browser, read them through different browsers, the adequacy of
  performance style to the subject of the page, select the font, assigning
  alt tags to images, placed on the site, etc.


• Optimising usability: page navigation should be most comfortable for the user. The organization of the overall structure and rules of navigation for the entire site.


• Linking the internal pages of the site: to create a structure of cross-links.

Activities outside the party (off-site):

• Adding the service URL to search engines, directories, assign it, if necessary, to the region.


• Obtaining external inbound links (backlinks) distributed on other sites with appropriate subject. Correcting their existing incoming links: removing unnecessary links from low quality sites and broken.


• 
  Arrangement of entries, articles, posts, opinions, etc. with a link to
  other sites in order to increase the visibility of the site.


• The elimination of potential causes that may lead to the imposition of sanctions by the search engines.

Separation methods of positioning by Color

All the actions taken by the positioners to increase the page rank in search engine rankings can be divided into three groups:

• White positioning method (White Hat SEO)
  This includes efforts to increase site popularity among users
  interentu, providing them with interesting, original and unique content
  with a minimum density of keywords, increasing the number of naturally
  acquired links (for example, by adding to the theme directory) .


• Gray positioning method (Grey Hat SEO)
  SEO is the creation of Grey content with a high density of keywords,
  doorway pages, creating websites zapleczowych so-called "zapleczówek",
  which are then linked with pozycjonowanymi sites.


• Black positioning method (Black Hat SEO) allowed the wide use of doorway pages, content that is only visible to search engine spiders, so-called. Cloaking.
  Services that have been caught on the use of such methods are banished
  by search engines (removal of the search engine's index).

Optimize text content

Optimization of textual content - text adapted to the requirements of the search engines in order to increase the page rank in search results.
This is an extremely important part of the process of positioning, for
it is based on the content side is determined compliance with the
request. The text optimization is a complex set of activities, which consists of several steps:

• 
  Introduction to text keywords - each text is adapted to specific
  inquiries, in response to which the page should appear in the search
  results. Enter keywords in the text must, however sparingly, otherwise the search engines may not accept such a website.


• 
  Check the uniqueness of the text - the text written well is to use a
  service provider checks the uniqueness of the text and if the text is
  not quite unique, fine-tune it from this angle.


• Readability of text - following the above procedures, you should check that the resulting text is easy to read. If readability is not the best, you must answer the question of what is written.
  If it was created especially for robots and probably no one will read
  it, it can be left unchanged, but if the text contains important
  information that you need to hit the visitors to the site, it should be
  reworded so that it is the most readable, even at the cost of delay
  effects of positioning.
  If you are the owner of the lack of time to create the text, the text
  can be ordered with copywriters or purchase it on the stock exchange
  texts.

PageRank (PR)

PageRank (PR)
- expressed an integer between 1 and 10, and the weighting of the
search engine Google, calculated on the basis of the quantity and
quality of links that point to a page, both external and internal.
Calculation of PR with relatively high accuracy can be calculated by
the PR formula, derived from algorithms and formulas presented in the article, the creators of Google, Sergey Brin and Larry Page: PR (A) = (1 - d) + {PR (T1) / C (T1) + ... + PR (Tn) / C (Tn)} d (let's call it a formula No. 1).




Before explaining the symbols in the formula, it must be assumed that
many of the values ​​and symbols used by Google to determine PR hand,
are proprietary business secret.
Therefore, the following explanations are included only putative
definitions developed by the community positioners by experiments.

Because of the large number of sites on the Internet, as defined in
absolute PR is a convenient tool for assessing the significance of the
page (such an assessment is required, for example, in taking decisions
about placement of links on your platform). Definitely more convenient in this case is to use the Google Toolbar PageRank. It is a special plugin for your browser, showing the importance of hand expressed in whole numbers between 1 and 10 TLPR is calculated according to the formula:

TLPR * a = logbasePR


The exact value of the logarithm of the base, which is dependent on the
number of pages on the Internet and its calculation formula is the
secret of Google. Nevertheless, in view of the observations, it can be assumed that this is a value close to the number 7 In the same way for the coefficient a, located between 0 and 1, select a value first On this basis, with a fairly high degree of accuracy, the Google Toolbar PR can be calculated by this method:

TLPRlog7 (PR)

But keep in mind that Google's page ranking process uses a real PR. TLPR is created solely for the convenience of sensors.

Increase PR by the internal linking

• 
  d - the so-called damping factor, reflecting passed by the links the
  linked website (for which a calculated PR) "quantity" of its validity.
  The exact amount of this factor is not disclosed, but the observations
  show that with a high degree of accuracy can be assumed that it is 0.85
  (i.e. 85% of the validity of the party).
  According to other data, the attenuation factor measures how likely is
  the transition from the links on the links on the deployed link. Also in this case for the value of d shall be 0.85.


• n - the number of pages that are located on links on this page for which is calculated PR. - C - The total amount of external links located on the side of the link.


• T (1 to n) - number of pages maintainable. ToolBar PageRank (PageRank Toolbar)

The formula for calculating PageRank

Starting with page ranking formula (formula No. 1), we can conclude that the minimum PR website may be negative or equal to 0 If we assume that d = 0.85, a 1-d = 0.15. Thus is the conclusion that PRmin = 0.15 (the sum of the bracket in the formula No. 1 is 0).
In this way, even for the new service with quite a lot of pages and no
external links, thanks to skillful internal linking (each page has a
link to a specific page), you can get very high PR.

Example:


the number of pages of approximately 15 000, with the mandated 10
internal links leading to the home page on every page, you can get:

PR homepage = 0.15 + 15000/10 * 0.85 = 1275.15 TLPR homepage = log71275, 15 3.6 4


The importance of PR only in the early days of search engine Google PR
was the main factor influencing the ranking of sites in search results. Currently, these factors are approximately 200 However, to this day among the main parameters affecting the results, PR is one of the leading positions.

Subdomain

Subdomain (also called sub-domain) - is part of a higher level domain. For example, if your domain name is domena.pl is the subdomain name will look like this: poddomena.domena.pl. Most hosting companies provide free subdomain registration service. You can also move to a different subdomain hosting, in order to reduce the burden on the site. Subdomains are primarily used to separate sections on websites. For example, news sites often move their forums on a subdomain, so as not to confuse information with discussion. Also, search engines are their additional services, such as the post office, the subdomain.

Position in search results

Position in search results is the location of a particular site in the search results for a given query, which is a key phrase. This item is dependent on many factors, among which are:

• The place where the user is located (geolocation).
  Google to provide the most relevant results, it automatically detects
  the location from which you are asked the question and displays the
  results on its basis.


• Google Dance. Google's algorithm determines which databases the user's browser connects to. Information obtained from various databases may be different as the update does not proceed at the same time.


• Customize results. Google collects information about search preferences through cookies or through Google services.
  When a user is logged in, the search engine gathers information about
  what users search for, what pages visited, etc. To disable the feature
  adaptation of the results, click the "Disable adjustment based on search
  activity."
  Using a variety of browsers, which are written various stories of
  browsing the Internet also affects the personalization of results.


• Search Filters. Such a filter is to search with the "Polish only" or selecting a specific region. Note the default search filters or introduced as needed and modify them accordingly.


• Recommendations G+ 1 They also have an impact on your search results.
  Once logged in Google user searches for information, some brief
  descriptions in Google's search results can be tagged with his friends. Content recommended by friends are considered more valuable referrals by strangers or niepolecanych at all. This feature also personalizes your search results.


• Handling setting, with which the user specifies how many want to see the results on one page. The default is 10 items enabled with dynamic search.

Browser

Web browser
(called Browser to browse from - view) - software to receive, develop,
and view information on the Internet on websites, identifiable by URL
and being a carrier of content, graphics, and other objects.

Some types of web content (images, text) may contain links to other sites on the web.
With the help of search engines and hyperlinks, you get the ability to
quickly move between pages sites and find the information you need.



Principles of operation The main task of browsers to download and display the information on the website. The preparation is carried out in the following way: you type in the address line is the URL of the page you want to view. The browser sends a request to the server to obtain information that is then passed to the program. At the same time followed by reformatting the data from the HTML document interactive.

Most Internet Explorer Internet Explorer (IE) was one of the first graphical browsers developed by Microsoft. The first version of this review appeared in 1995, and since 1996, IE 3.0 has become part of the Windows 95
For the last ten years, the Internet Explorer browser was the leader in
terms of installed copies, but from 2009 began to lose popularity (it
is currently the second most popular search engine in the world and
third in Poland). However, the program remains up to 90% of the market in the UK, Korea, China and the countries of North America.

Pros browser:

Cons:

Google Chrome


A relatively new browser, which appeared in 2008, is currently the most
popular in the world (in Poland persists priority Mozilla Firefox). As it is based on Chromium browser uses the free and the WebKit engine, which is used to display web pages. With Chrome users will get access to new, heretofore unavailable in browsers function. Google Chrome can be installed on Windows operating systems, Mac OS and Linux.

Pros:

Cons:

Mozilla Firefox

The first version of Mozilla Firefox appeared in 2004. Currently, it occupies the third position in the world in terms of popularity in Poland - first.
Mozilla Corporation is constantly working on improving the browser, not
only for Windows but also on Mac OS X, FreeBSD, Linux, and others.

Advantages:

Cons:

Opera

The first version of Opera, appeared in 1995. Initially it was distributed directly from the limited license (shareware), which could affect its low popularity. Ten years after the appearance of the browser rules for its use have evolved and received the status of a freeware. One of the advantages Opera is its adaptation to mobile devices (versions of Opera Mini and Opera Mobile). Currently, it occupies the fifth position in the world and fourth in Poland.

Pros:

Cons:

• Traditional way to get the time with Windows;


• ease of use.


• Not all web standards;


• small browser performance;


• common security problems.


• high level of safety;


• high speed operation.


• The minimum amount of built-in functions;


• browser does not work on systems earlier than Windows XP.


• many built-in plug-in;


• availability of multiple extensions;


• ability to change the appearance.


• a number of gaps in the safety program;


• high efficiency and speed of work;


• convenient navigation;


• the ability to install multiple plugins;


• suitable for all mobile OS.


• it is not possible to make certain settings, using the graphical interface;


• problems with the operation of certain plugins.

Friendly URLs

Friendly URL is a unique web address that briefly define their content and are clear and easy to read for users.
Most content management systems to create pages gives them addresses
consisting of chaotic and illogical (from the point of view of a human)
character set, for example:
http://site/catalogue.php?sect=9&kind=34&manuf=samsung. Of course, the code is understandable only for developers and not for regular users. The concept is to develop a friendly URLs short, laconic, available for Internet addresses. The same address in a friendly version will look like this: http://site/catalogue/phones/touch/samsung/.



Impact on SEO-friendly URL



Friendly addresses a positive effect on growth position in search results. This is due to the fact that they generally contain keywords, which is well received by the search engines.
Accordingly friendly URLs organized structure significantly helps
people find their site interesting and mostly on information from such
sites users deploy links. However, long URLs with an incomprehensible sense repel and deter visitors. It is worth noting that the address formatting to be carried out immediately after the creation of the page.
Subsequent changes may result in the temporary disappearance from the
search results - search engines need time to crawl again changed links
and remove old ones.



Set the friendly URL

Most CMS
systems makes it possible to automate the process of making friendly
URLs that are created based on the headlines placed on those pages.



Pros friendly URL:

• Users can better understand the structure of the site;


• Such addresses are easy to remember;


• if you need to go to level up enough that visitors wear off unnecessary part of the address;


• 
  when you return to our site, you can immediately get to it interesting
  chapter, omitting unnecessary hand, guided only addresses the previous
  questions;


• increasing position in search results.

Less:

• increase the load on the server.

Snippet

Snippet (called snippets - section) - a small piece of text wyświelający next link in the search results. In other words, it is a short description of the web page corresponding to the request for a search engine.



Snippetu role in SEO



In the snippet are highlighted keywords from the query to the search engine. The content of the snippet, often enough to get the information you need, without having to go to the page.
Snippetu role is often underestimated, but to motivate the user to
enter the website, you should take care of the eye-catching snippets.
Competition, even found a few items below, due to optimum snippetowi
can enjoy greater popularity than the party in the first position
without polished snippetu.
The more accurate and concise answer to the question gives the snippet,
the greater the number of passes will record the page, which has a
significant impact on ranking high in the search results.



How to influence the content of snippetu


Snippet is formed by the search engine based on specific algorithms,
and its quality, as above mentioned, affects the amount go to the site
from search results. The question now is how the positioner can influence its content. Basically, for the search engines recognize the underlying meta tag description and content of the page. Each search engine has its nuances, the knowledge of which allows you to manipulate the contents of snippetu.


With Google as the basis for creating snippetu accepted meta tag
description if search finds that it corresponds to the content of
queries and can be useful for the user. Therefore, be sure to filling that tag. Google snippetu length is 160 characters.
The length of the meta description may exceed that amount, and the text
will be taken into consideration by the search engine as a whole. From this it follows that affect the snippets on Google you can thanks to a valid description in the meta description. Just enter there two sentences containing both key phrase itself and its modifications. Also make sure that your content and positioning umiejętym for these key phrases.

Stop-words (stopwords)

Stop-words (stopwords) - a concept of SEO.
These are the words that add nothing to the text from the point of view
of logic and communication, and do not involve any substantive content,
the most common pronouns, przyimiki, numerals, etc. These words are
ignored by search engines.



The following list of commonly used stopwords:




and that, ah, though, but, oh, either, but, oh, no, even, more, much,
because, in fact, that they were, by no means, be, was, was, was, were,
will be, will be, inches, whole, whole, you, you, you, what, whatever,
something, sometimes, sometimes, why, if, that is, far, for, why, why,
to, well, nowhere, pretty, much, two, two, two, two, today, today, when,
if, for, where, somewhere, someplace, it, and, the, what, the, other,
other, other, other, that, I, it, like, some, like, which, for some,
what, a! What, however, as, somehow, it, one, one, one, however, but,
its, its, to him, is, I am, yet, if, if, now, it, all, When, several,
someone, anyone, anyone, who, who, whom, whose, who, whom, where, who,
for, years, but, or, have, have, little, I, I, even between, me, me,
can, my, my, my, my, can, can, can, my, it must, we, on, over, us, us,
us, our, our, our, our, our, our, however, immediately, even her,
nothing they do not, let, him, her, him, never before, them, than, well,
the next, from, around, he, she, they, they, it, and, behold, yes, you,
you, you, the, the, the, though, over, since, should, should, should,
should, in addition, the law, after all, in front of, above, before,
the, the, the, Also, alone, alone, are, now, where, each, other, meaning
their, that, as such, such, such as, there are, of this, this, that,
now, also, that, you, you, so, you, here, here, your, your, your, your,
thy, your, you, the, only, the, in, the, you, you, you, yours, yours,
yours, we, according to many, many, more, more, all, all, all, all, all,
the, you, just, with, for, perhaps, forever, from, zł, again, again,
was, no, no, no, any that to.

The word "no" is not a stop-word, it means the plant.




Due to constant changes in the algorithms, the list of these words
requires regular updates, because each search engine has its own
database of stop-words.
Therefore, creating content for a website worth paying attention to the
frequency of stop-words and their stosunkek the total number of words
in the text.

Page wikilinked

A page of links - this page positioning, which have links placed on the website link.



The mechanism linking

The linking page and links are closely linked, and both are involved in the process of positioning.
Combining these mechanism can be summarized as follows: on the links on
high PageRank, enjoying the zufaniem search engines deployed is a link
to a page of links, which provide a piece of the linking page to be
valid the linked page, but its validity is not affected. This allows a page of links is gaining in importance, which, however, does not provide the link-back. However, as a consequence of a page of links can be a party links to other recipients.
Positioning by linking remains the most effective and popular method of
positioners, allowing a natural increase ranking high in the rankings.
Search engines notice that the young side has a high citation index
refers to the number of zufanych services, therefore, the page will be
higher in the search results.



What harms the linked page



Harm when positioning the linked website by linking to the wrong strategy can gain links. First of all, should not be allowed to appear in a large amount of inbound links in too short a period of time.
This occurs when the positioner is buying at once disproportionately
many links to pages maintainable, which is not typical of their natural
growth. Secondly, the negative impact on the linked page will affect the placement of links on the pages of low quality.
The linking site should have a theme similar to the linked pages, the
appropriate number of external links organically entered in the text and
should enjoy the trust of search engines and Internet users.