KrishnaVandanu

The linking page

<div style="text-align: justify;"> The linking party - the party transmitting part of its value other side, the so-called. the linked page. The statistical value is transferred by means of links placed on the link. The role of the pages maintainable in positioning is high, because the strong parties may provide high value, which has a positive effect on the positions of the parties related to the rankings. <a name='more'></a> Search pages maintainable Before the positioner is the task of finding relevant web pages during and deploy on their link on your site. Search page, you can manually (in thematic directories, social networks, forums), which is quite time-and labor-intensive, as well as by specific marketing systems links. The marketing systems links webmasters for a specific payment available space on their web sites for the placement of links on the sensors. Changes related links sales systems should meet a number of criteria: </div> <ul> <li style="text-align: justify;"> high PageRank; </li> <li style="text-align: justify;"> Domain age appropriate; </li> <li style="text-align: justify;"> a subject close to the linked page; </li> <li style="text-align: justify;"> appropriate height of the domain; </li> <li style="text-align: justify;"> amount of external links should not exceed three. </li> </ul>

The linking page

The linking party - the party transmitting part of its value other side, the so-called. the linked page. The statistical value is tran...

Doorway pages (doorway pages)

<div style="text-align: justify;"> Doorway pages (called Doorway Pages, The Bridge, The Gateway, Jump Page, Portal Page, Zebra Page, Entry Page) - websites, created to redirect visitors to a specific website, or forwarded to their reputation by linking. Such sites can not be considered wholesome - they are supporting platform, designed to support the proper positioning of the site. According to the classification of ways of positioning, the transition can be determined by color, depending on the aims and objectives of their creators: <a name='more'></a> </div> <ol> <li style="text-align: justify;"> "Black" doorway pages </li> </ol> <div style="margin-left: 40px; text-align: justify;"> Designed for automatic redirection, usually via a Meta Refresh command to the appropriate service, which explicitly violate the recommendations of search engines. This page does not contain structured text - you never see her again. Its content is generated by special programs interrelated set of symbols with key words and phrases whose density is usually very large. Operating principles: With the help of special generators created a lot przepozycjonowanych free hostingach pages that link to each other, slightly improving on the occasion of its parameters. By linking and przeoptymalizowaniu, such sites rise to the top positions of search rankings. Internet users, adopting them as part comply with their request, clicking on them, after which they are automatically transferred to another service, although often with a preset theme something in common, but located far in the search results. Search engines absolutely oppose a black doorway, constantly improving their algorithms and if you encounter does not automatically impose a ban on them. Therefore, positioning using them is becoming less popular, but their simplicity and efficiency continues to attract impatient sensors. </div> <ol> <li style="text-align: justify;"> "Grey" doorway pages </li> </ol> <div style="margin-left: 40px; text-align: justify;"> They are designed to transfer the right news services of inbound links. On pages doorwayowych of this type is established automatically redirected and they are not optimized for keywords. Therefore, search engines rarely bring these pages to search results because their content can not be fully compatible with the queries (due to lack of key phrases). Nevertheless, gray doorway pages contain logically structured text, semantically close to the subject of proper maintenance. The text is inserted after a couple of links on the right side, which add its value, which is necessary in the process of positioning. Then, the address of that page as spam is sent internet users, which are used to address databases. The search engines is difficult to combat the gray doorway, as a matter of fact they do not infringe the rules: do not automatically redirect users to other URLs do not contain przeoptymalizowanego and illogical text. Nevertheless, however, they can not be regarded as fully compliant with the guidelines because users become aware of them with spam, which is opposed by the search engines. </div> <ol> <li style="text-align: justify;"> "White" doorway pages </li> </ol> <div style="margin-left: 40px; text-align: justify;"> These parties do not violate any guidelines of search engines. They contain valuable information, often of a commercial nature and the links on the right side. We can say that these are the main site advertising services. The boundary between white and gray doorwayami is often contracted as white are also often spread by spam, because traditional methods consume a lot of time and money. </div> <div style="text-align: justify;"> Value to search doorway pages The search engine referrals for webmasters always enters a ban on the use of false doorway pages, or black doorwayów. If you find them through the search engine they are immediately banned - thrown out of the search engine's index and, therefore, from the results list. Search engines usually do not have a reason to apply sanctions against the gray and white doorway pages as they do not violate the recommendations, in particular, do not send out spam directly. It is worth noting that the parties, in which direct doorway, they are punished. An exception may be cases where the doorway is on the subdomain of the main site. </div>

Doorway pages (doorway pages)

Doorway pages (called Doorway Pages, The Bridge, The Gateway, Jump Page, Portal Page, Zebra Page, Entry Page) - websites, created to redi...

Title

<div style="text-align: justify;"> Title - one of the most important tags on a website, which contains the header of the HTML document. By accessing the site, the search engine robots to learn its contents are guided first of all to him. There are a few useful tips on the header title: <a name='more'></a> </div> <ul> <li> The header should reflect the essence of pages and be written for the user, not the robot. </li> <li> Header length should fall between 50 and 60 characters. </li> <li> The header should contain at least one of the key phrases. </li> <li> Key phrase in the title tag must correspond frazom in the text of the page. </li> <li> Each page of the website should have a unique title. </li> <li> The header connectors are undesirable, prepositions, pronouns, etc. </li> <li> Do not make the title as special characters. </li> </ul> <div style="text-align: justify;"> Adjusting to these simple rules can satisfy not only the search engines, which will therefore be better to crawl the site, but also users who are going to the page with the title "Car Auctions" will bid on the cars, not the advertising of cosmetics. Otherwise, users will immediately leave a website that does not meet their expectations, and thus will increase the bounce of the page, which has a negative impact on the position in search results. </div>

Title

Title - one of the most important tags on a website, which contains the header of the HTML document. By accessing the site, the search e...

TOP

<div style="text-align: justify;"> TOP (from called top - top, top, top) - Page, located on the first page of search results for a particular query. Introduction to the masthead is the primary goal of positioning. The various search engines TOP may be different, which is associated with differences in search algorithms. It is possible to simultaneously achieve the masthead on Google, Yahoo and other search engines, however, should take into account the specific analytical tools for each of the search engines, which, though in many respects, they often differ radically in the way. <a name='more'></a> Pozycjonerzy use terms such as TOP1, TOP3, TOP5, TOP10, to determine the appropriate ranking leader, the first three results, Fridays and dozens of pages. Continuing the calculation, such as TOP20, there is no particular meaning, because the search engine in response to a query by default, appear on the 10 results per page. Therefore, the introduction of service to the TOP10, or on the first page of search results, it should be the goal of a minimum effective positioning. The advantages for the parties in TOP10 Most of the users when searching for information, reading only the first page of results, then change the query more specific or general. In this way, the occupying top positions in the search results objectively attract more attention. This allows you to quickly achieve the objectives for which the site was created. Minus one - sites located in Topi be continuously monitored so as not to fall in the leading position. To prevent this, you should continue to use pozycjonerskie action, although less intense than the introduction of parties to the masthead. </div>

TOP

TOP (from called top - top, top, top) - Page, located on the first page of search results for a particular query. Introduction to the m...

URL

<div style="text-align: justify;"> URL (Uniform Resource Locator) - a standardized format for addressing resources, standardized form of writing addresses on the Internet. Each URL is unique and shows the location of the network. Initially, the creator of URL Tim Berners-Lee wanted to use the identifier to determine separate files in local area networks, and later in the global Internet. Currently URL has its own standard (RFC 1738) and used for the determination of any files and nodes in the network. <a name='more'></a> URL format URLs that are the traditional form of writing: <protocol> :/ / <contenttype> strony="">. <username> Domeny=""> <port> / <path URL> / For example: http://www.example . com: 8080/somepath.php / </ port> </ name> </ type> </ protocol> </div> <protocol> <contenttype> strony=""> <username> domeny=""> <port> <div class="block-in"> <li style="text-align: justify;"> Protocol - Specifies the type of data transfer: http - plain text, https - the message text over an encrypted connection, FTP - file transfer protocol, mailto - e-mail address. </li> <li style="text-align: justify;"> Page type - specifies for which browser page is adapted. According initially accepted standards all URLs beginning with the letters WWW, allowing to identify the site as a resource available on the Web with the help of a regular browser (for mobile phones was subsequently adopted abbreviation wap - Wireless Application Protocol). Now this principle is used much less frequently, and if, before the page name is not shown the type, it is assumed that this is the site for a regular browser. If the site is suitable for viewing on a mobile device, or have it both ways - wap and web extensions are shown. </li> <li style="text-align: justify;"> Domain name - a unique resource address symbols expressed in the network. </li> <li style="text-align: justify;"> Port - port number to access. Any web application has its own data exchange protocols, which are connected to specific ports. Http protocol works with TCP ports 80 or 8080. If the server to which the request is sent, there are just web pages, the default port does not show up. If the server has access can be obtained, for example, ftp, it should still show the port number. </li> <li style="text-align: justify;"> URL Path - indicates the exact position of the home page. Recording Form URL in the URL initially could only use the basic Latin alphabet, numbers and some punctuation marks. Now, with transcoding capabilities, the URL may consist of symbols of many different alphabets, Arabic, Chinese, Cyrillic, etc. </li> <div style="text-align: justify;"> Internet services needed to simplify working with URL Among the disadvantages include URL lack of clarity, length, and lack of flexibility, the parties may change or disappear, and the URL will continue to lead to a non-existent page. Therefore, the resulting Web services, providing the opportunity to simplify the URL: </div> <li style="text-align: justify;"> PURL (called Persistent Uniform Resource Locator - permanent tenant URL). PURL provides specific databases to protect URL. When the output link is changed, this information reaches the database and the necessary changes are introduced. In this way, the external service address remain unchanged. This is the preferred method for pages with dynamic content that can often change and change their position: search systems to index page with the URL PURL and even if you change the output path, file or page can be found on the server, and the page will not lose position search results. </li> <li style="text-align: justify;"> Short URL - generic name for Web services, which can significantly shorten the length of the URL, which is possible by creating aliases (synonyms) for the final URL of a short domain name. </li> <li style="text-align: justify;"> Friendly URL (friendly URL) - URL is easy and convenient for the user's address, which greatly facilitates the use of it, not only by the Internet, but also by the search engine robots. Getting friendly URLów is possible thanks to so-called process of rewriting pages (called rewriting), which is usually configured in. Htaccess file. Many CMS that offer this service, such as Joomla! for each site is assigned a number corresponding to the number in the database. </li> </div>

URL

URL (Uniform Resource Locator) - a standardized format for addressing resources, standardized form of writing addresses on the Internet. ...

Usability

<div style="text-align: justify;"> Site Usability (called usability - usability, ease of use, ergonomics) - property maintenance, that dictates the ease with which a user can navigate between the parties and to work in his intefejsie. For usability of a number of factors, such as: <a name='more'></a> </div> <ul> <li style="text-align: justify;"> Nauczalność (learnbility). He talks about how fast the user who first sees the interface service will possess the skills necessary to perform simple tasks and functions. </li> <li style="text-align: justify;"> Efficiency of use (efficiency) - determined on the basis of convenience and the speed with which the visitor will move in and do the job. </li> <li style="text-align: justify;"> Zapamiętywalność (memorability). Specifies the ability to quickly memorize the principles of the interface and its navigation. If the next entry you must re-learn the rules of navigating the site, it may mean that it is difficult to remember. </li> <li style="text-align: justify;"> The number and severity level of error is a factor determining how often people make mistakes when moving around the site, how they are important and what are the possibilities of repair. </li> <li style="text-align: justify;"> The subjective feeling, the personal service evaluation by the user. </li> </ul> <div style="text-align: justify;"> The importance of usability Research professionals, such as your User Interface Engineering Inc., shows that the search users in 60% of cases they can not find you're looking for. This leads to lower productivity, loss of valuable time and a decrease in the number of visits the site. However, according to data provided by Forrester Research, "thanks to poor usability stores are losing 50% of the buyers, 40% of which will never come back." Studies on the behavior of users on the Internet show that visitors receive bad services not loading in a complex structure. Internet users do not want to wait for the complete page load, and spend time to understand the rules of navigating the site. In today's Internet, there are no such concepts as manual repair or exchange service page. You want to understand the functionality of the service in the first sekunadach explore page, or instantly know how to navigate through the site, and immediately save the structure and functions of the service it offers. If this does not happen, the internet just moves to a different, more rewarding him direction. A manifestation of concern for the usability is to design a site that is dedicated to the user, which in turn affects such important indicators as the frequency of visits and conversions. Design and Usability Testing The process of creating a functional and usable website can be divided into two stages: development and testing. </div> <ul> <li style="text-align: justify;"> Designing Usability (Usability Engineering) is part of a methodological approach to creating a functional and user-friendly web interface interentową. The result of the work at this stage should be properly functioning, efficient and easy-to-use service. Designing usability consists of several stages, of which the most important are: <ul> <li style="text-align: justify;"> collect data and requirements for the proposed service; </li> <li style="text-align: justify;"> development and testing of a prototype; </li> <li style="text-align: justify;"> evaluation of design alternatives, and navigation service; </li> <li style="text-align: justify;"> analysis of the problems that you may encounter; </li> <li style="text-align: justify;"> provide solutions and testing them. </li> </ul> </li> <li style="text-align: justify;"> Usability Testing (Usability Testing). This is the final phase of the development site usability. The standard test is performed by the user - Scan a certain amount of tasks using the prototypes. During these tests recorded everything he does and says tester. A typical test is performed by at least two users working together. As a result, testing should be collected: <ul> <li style="text-align: justify;"> information about the order of steps performed (action) necessary to achieve this objective; </li> <li style="text-align: justify;"> Information about the mistakes made by the user; </li> <li style="text-align: justify;"> because of the difficulties that you encountered; </li> <li style="text-align: justify;"> data rate performance for the tasks; </li> <li style="text-align: justify;"> subjective evaluation of the user's activities on the site. </li> </ul> </li> </ul> <div style="margin-left: 40px; text-align: justify;"> The purpose of testing is to detect potential problems which may be encountered users and to find methods for their solution. </div> <div style="text-align: justify;"> The steps for creating a functional and convenient to use website </div> <ul> <li style="text-align: justify;"> The preliminary stage - at the initial stage, you specify: <ul> <li style="text-align: justify;"> goal that guided the creation of service; </li> <li style="text-align: justify;"> target group of Internet users; </li> <li style="text-align: justify;"> characteristics, determining the members of the target group and the objectives for which they visit service. These goals are generally the same for most sites, but depending on the subject, which moves a particular service specialists who design usability can get a additional targets. In the process of goal setting should be remembered that the service should be as simple, easily digestible and efficient to use, easy zapamiętywalnym and satisfactory from the point of view of the subjective assessment of the visitor. </li> </ul> </li> <li style="text-align: justify;"> A collection of data and requirements (for existing sites) - This step is the collection of information from users about their requirements for service and assessment of how the current website project that corresponds to the requirements. Data can be collected from users by: <ul> <li style="text-align: justify;"> form and return form; </li> <li style="text-align: justify;"> analysis of server logs; </li> <li style="text-align: justify;"> Usability testing of an existing service. </li> </ul> </li> <li style="text-align: justify;"> Development of a prototype. Well known that the study of impacts is much easier for a real object, and therefore are created prototypes of websites. With their creation uses a minimum amount of content and does not load graphics. At this stage, the most important is to analyze the opinions and comments of testing users and to determine how the prototype of the website is able to perform set tasks. </li> <li style="text-align: justify;"> Create content and its optimization. One of the main criteria of good usability is the attractiveness of the content to the user. Out of all the information gathered on the site is placed ones are really needed, interesting and understandable for the user. Most Internet users during the first few seconds of viewing, scanning visual information arranged on the site and read only the ones that caught their attention. The text on the page is split into headings, titles and subtitles. In order to facilitate reading and sorting information applies paragraphs, lists, tables. </li> <li style="text-align: justify;"> Organization-page navigation. Main criteria determining the quality-designed navigation is based on simplicity and ease with which users can navigate through the pages of your website. Therefore, the navigation should be the same on all sites, intuitive, understandable and easy to remember. Testing usability testing is an interactive process of detecting the factors that help the user, and those that hinder him, carried out in order to exclude the latter. Testing is typically performed several times, until the development of the final variant, corresponding to the requirements of usability. </li> </ul>

Usability

Site Usability (called usability - usability, ease of use, ergonomics) - property maintenance, that dictates the ease with which a user c...

Webmaster

<div style="text-align: justify;"> Webmaster (publisher) - a specialist, who create websites and web applications. A good editor has the ability to typeset, programming, administer the site, design, design, content creation and positioning. The term webmaster appeared in 1992 in the text of father-Fi, Tim Berersa-Lee "Style Guide for Online Hypertext". Scope of work Profession webmaster as such does not exist, is not officially marked and is not taught in universities as a separate course. Usually, webmasters have considerable technical expertise in programming and administration, in addition to gaining skills in webdesign and positioning. Webmasters can work for companies, for example, in studies of webdesign or remotely, such as freelancers. Expectations for qualified webmasters are generally high and the specialist should have a wide range of skills, such as: <a name='more'></a> </div> <ul> <li style="text-align: justify;"> the ability to use at least one programming language (eg PHP), ability to work with someone else's code and the knowledge base of other languages (Perl, Python, Ruby, etc.); </li> <li style="text-align: justify;"> basic knowledge of HTML and cascading style sheets CSS; </li> <li style="text-align: justify;"> understanding of network operation HTTP and CGI standards; </li> <li style="text-align: justify;"> ability to work with graphics programs; </li> <li style="text-align: justify;"> conceptual thinking - the ability to think about the logic and the development of interaction between the modules and scripts, as well as knowledge of CMS systems. </li> <li style="text-align: justify;"> knowledge base of knowledge in the field of internet marketing and use them in the creation of the usability; </li> <li style="text-align: justify;"> knowledge of optimization and positioning. </li> </ul> <div style="text-align: justify;"> As you can see, a list of competencies publisher is very long and it is by no means the complete list. Of course, having a high level of competence in all of these areas is not possible. Because of that, large companies employ a few specialists, responsible for specific areas: the composition of text, design, programming, project management, etc. In any case, the webmaster should have at least a basic knowledge of the entire process of working with the website, since the website is essentially homogeneous body, the smooth operation could only be guaranteed by the publisher. Similarly, a freelance webmaster can not be responsible for all phases of creating a page. For small sites it is possible, but the big serious project may require the participation of many people with different competences. In such cases, the role of the publisher is to coordinate and control the work at every stage. Education Admission to work on the position of webmaster usually does not decide diploma and technical courses, or the police work, but the portfolio - the number of completed projects, their scale, and that for whom they were made. Publishers can also apply for a certificate, issued for example by Microsoft (MCSD, MCSE + Internet and MCDBA). </div>

Webmaster

Webmaster (publisher) - a specialist, who create websites and web applications. A good editor has the ability to typeset, programming, a...

Search Results

<div style="text-align: justify;"> Search results (SERP - Search Engine Resultant called Page) - This is the page where the search results are displayed for a specific user query. There you will find links to websites with content that match your query, along with a brief description of the page (snippet). Links are arranged in the form of a ranking list created on the basis of compliance with a given query. After entering the search query the user looks at it from different properties (linguistic, morphological, geographical, etc.) and according to the results of search algorithms build, display the page in the form of a list of pages in order of their compliance with the request - the first most relevant to the query. Search results in response to the same query may differ in various search engines, which is caused by not using different search algorithms. Each system has its own unique way to select the most appropriate response based on certain factors. The search results page consists of the following components: <a name='more'></a></div> <ul> <li style="text-align: justify;"> List URLs matching the user's query. It is a basic element of performance, called the organic search results. For this item also apply images, videos, maps, news, and audio files that are included in the search results. </li> <li style="text-align: justify;"> Paid advertisements (called sponsored links), which are presented in the form of standard results before the organic results or as short text ads placed on the side of the list. </li> <li style="text-align: justify;"> Links to more places in the ranking of the results. Results Page 10 contains most of the organic search results. The main items in the search results are called TOPEM. The first page of results is TOP10, the second - TOP20, etc. </li> <li style="text-align: justify;"> Under the search box, some search engines are displayed short blocks of information generated at the time of writing queries and give a quick answer to the question. In different systems, these blocks have names: Google - OneBox Yahoo - Shortcut. This may be a suggestion to correct an error in the query block to the weather forecast, the definition of the term, calculator, etc.. </li> </ul> <div style="text-align: justify;"> What affect search results </div> <div style="text-align: justify;"> Search results are not permanent and changing phenomenon depending on the dynamic changes occurring in the network. </div> <ul> <li style="text-align: justify;"> Changes in Web documents: the appearance or removal from the search engine's index, and as a result of transformation - change document compliance with the request. </li> <li style="text-align: justify;"> Updates (update) search engines. </li> <li style="text-align: justify;"> Changes to the search algorithm. </li> <li style="text-align: justify;"> Geographical person. Search results may be regional, as between the parties compete with one region. Region query is determined automatically based on the IP address. Within the search results, without regional parameter (geotargeting), the position will be different than in the regional results. </li> <li style="text-align: justify;"> Populating the unique content. Pages created for the user-friendly and they are favored by search systems. </li> </ul>

Search Results

Search results (SERP - Search Engine Resultant called Page) - This is the page where the search results are displayed for a specific use...

Web Search

<div style="text-align: justify;"> Internet search engine (Search Engine) - a program with an interface for users to search for and display information according to the user's query. The types of search engines: </div> <ul> <li style="text-align: justify;"> Global - designed to search for information on the Internet; </li> <li style="text-align: justify;"> Local - searches the local network or specific services. </li> </ul> <div style="text-align: justify;"> There are the following global search systems: <a name='more'></a> </div> <ul> <li style="text-align: justify;"> Universal - search engines give your users the ability to search the content of any type: text, graphics, audio, video. Simply searching in network resources. The world leader in the midst of universal search engine is Google. Besides him, there are quite familiar Yahoo!, Bing, Yandex, Baidu. In Poland, the Google search engine handles about 98% of the requests. In addition to self-service Google.pl, the company serves customers such sites as Onet.pl, Interia.pl or Gazeta.pl; </li> <li style="text-align: justify;"> specialized - their job is to find information that meets these requirements. These systems find files on FTP servers, goods in online stores information in Usenet (newsgroups worldwide system); </li> <li style="text-align: justify;"> ideas - a search engine such seek only the information on the Internet that may be of interest, certain social groups (religious, professional, etc.). </li> </ul> <div style="text-align: justify;"> The structure search The term "search engine" is usually understood as a global, universal search and will continue to question just about these systems. Schematic structure of most search engines is similar and there is no significant difference between them. Interface Seen by some search engine is a web site designed to interface to query the search engine. There also displays search results for a given query. Software designed for indexing and retrieving information </div> <ul> <li style="text-align: justify;"> search algorithm; </li> <li style="text-align: justify;"> Database page addresses and information about Internet and intranet resources. </li> </ul> <div style="text-align: justify;"> Search algorithm is an active part of the search engine, and his duties include: </div> <ul> <li style="text-align: justify;"> indexing of websites and their content; </li> <li style="text-align: justify;"> rank your websites and web pages; </li> <li style="text-align: justify;"> the formation of the search results. </li> </ul> <div style="text-align: justify;"> The database (index) used for storing addresses of known search engine sites and their pages, as well as the content, links or other information contained on them. The index is divided into chapters, and placed on multiple servers distributed around the world (in the case of major search engines) connected to the network. Principles of how search engines work Indexation </div> <div style="text-align: justify;"> Search algorithm operates continuously, 24 hours a day scanning the global network for new resources going after it finds, and links and adding (indexing), the new addresses and information to the database (index). Pages indexation should meet certain requirements concerning: </div> <ul> <li style="text-align: justify;"> uniqueness and quality (accuracy, the value of information and structure) content; </li> <li style="text-align: justify;"> the quantity and quality of links that the page; </li> <li style="text-align: justify;"> user activity on the site; </li> <li style="text-align: justify;"> lack of malware </li> <li style="text-align: justify;"> Content compliance with certain requirements (for example, prohibiting the publication of materials breaking the law, incitement to terrorism); </li> <li style="text-align: justify;"> compliance with certain rules engine optimization. </li> </ul> <div style="text-align: justify;"> Create a page ranking and displaying search results In response to a user query, job searching an index search system scan, find and offer you addresses of the parties, which is listed in your search term, or a combination of the words as the key phrase. If you do not meet the key phrase query, the search engine chooses the side closest to the content. As is usually the amount in accordance with the query page addresses is very large, before the search is the task of laying the respective ranking of those websites. In other words, due to the fact that search algorithms must provide the user with the opportunity to get acquainted with the most corresponding query responses (which in practice is generally not possible because of the very large quantities), the creator of the search engines took the decision to display the results in the form of a structured ranked as the Address Book, the leaders of which are sites with the best performance, and further in the list are arranged side by deteriorating indicators. Search results pages is a list of addresses. Furthermore, there is displayed a short text information content, the so-called snippets. Penalties imposed by the search engines If you find the job searching sites use to position the unlicensed technology, penalties may be imposed: </div> <ul> <li style="text-align: justify;"> lower position in the ranking; </li> <li style="text-align: justify;"> remove pages from the index, the so-called ban. </li> </ul> <div style="text-align: justify;"> The technique permitted and may lead to the application by the search engine penalties against parties are not limited to: Black SEO, publishing unauthorized material, malware distribution, etc. Priorities in the development of search engines </div> <div style="text-align: justify;"> Search </div> <div style="text-align: justify;"> The steadily growing number of pages wyszukującymi systems poses the task of developing more and more new ways of organizing data and search algorithms. One solution developers search engines see the grouping of documents - automatically creating multiple groups of semantically similar documents. At the same time, the criteria for selecting the groups are not known in advance, but are determined automatically based on the similarities observed to date. </div> <div style="text-align: justify;"> Displaying the results All search engines are geared up to present the widest base of answers to user questions. Therefore, the search algorithms are improved in such a way that the results formed the most appropriate query pages, the content of which is the most interesting, well organized, unique and carrying a lot of information. </div> <div style="text-align: justify;"> Accurate and comprehensive results Indices major search engines contain billions of addresses, and the volume of information that can be found on their sites is hundreds of thousands of gigabytes. In addition, the major search engines also offer the ability to search images, audio and video files. </div> <div style="text-align: justify;"> Price performance In addition to basic search algorithms, such as Panda on Google, the search engines also use more sophisticated algorithms. An example is the algorithm Fresh whereby Google constantly scans messages and can crawl them after a few minutes of the event. </div> <div style="text-align: justify;"> Speed The time needed to develop a search engine query and formulation of the results is one of the most important parameters that determine how a search engine, which their creators always try to minimize. At present, the rate of development of a single query in the leading search engines is approximately 1/4 second. </div>

Web Search

Internet search engine (Search Engine) - a program with an interface for users to search for and display information according to the use...

Index search

<div style="text-align: justify;"> Search index is a database search engine, in which a structured fine saves and stores information about Web documents collected by search engine crawlers. The process of adding documents to the database search system, organizing and storing them is called indexing. Each search engine indexing performed by their algorithms. What is included in the index The content of the index is structured data consisting of key phrases, text and multimedia elements, links, so that shortened the time it takes to search the database and find the documents in accordance with the request. This database is constantly updated using crawlers that continuously scan the web for new pages, content and resources. Adding a site to the search engines In the process of positioning the indexing plays an important role. The faster service is indexed by a bot indexing, the sooner you can expect that it will appear in search results. To speed up the indexing, you must notify the search engine of the existence of a new page in the network. For this purpose, all search engines exist function (adurl), where by filling out a special form pages are added to the index. The positive impact can also create a profile page on social networking and dissemination of information in their website. Management is indexed pages using robots.txt. </div>

Index search

Search index is a database search engine, in which a structured fine saves and stores information about Web documents collected by search...

HTML

<div style="text-align: justify;"> (HTML stands for Hyper Text Markup Language) - hypertext markup language on the Internet. With the ability to interpret HTML browsers can define the appearance of the document to be displayed in them. This language is widely used in the world and most commonly used to create web pages. Documents written using HTML are processed by web browsers that understand the language of signs and transform them into easy to listen format. Typically, these files have the extension htm. or html. For editing HTML documents, you can use any text editor such as Notepad. There are also designed specifically for this purpose programs, such as Adobe Dreamweaver. </div> History of HTML <div style="text-align: justify;"> HTML was created by Tim Berners-Lee in the 90's of last century. It was originally only used as a tool to create and share documents by users. The invention was revolutionary: the user, using the reference, your computer could see the documents that were found in any other location in the world. The main task of the first version of HTML was correct text playback on different devices without any structural distortion. Since then, HTML has been repeatedly modified and significantly expanded the ability to view documents. This language has several versions: The first versions of HTML in the early 90's do not have a detailed specification, because at that time there was no single official language standard. The purpose of the first version of HTML was the only word processing and the use of the most popular styles of formatting such as bold test, italic, etc. HTML 2.0 - Added ability to handle forms. HTML 3.2 - the ability to create tables, display mathematical formulas, graphs, text wrap effect and the passage of the elements. HTML 4.0 - Some HTML elements have been removed and in its place proposed to use CSS tables. Added support for scripting and frames. HTML 4.01 - Modified version 4.0. HTML 5 - year 2010 - until today. The fifth version is currently under development, work on it should be completed in 2014. Format HTML document All HTML documents are created using tags - special tags, most often occurring in tandem - the opening and closing tag. Among them is the attribute and content or only content. Top element (opening tag) is defined as an attribute should be formulated within, and finally - where the formatting should be terminated. </div> Sample text bold by tag: b bold text already be formatted as follows: bold text Standard HTML document contains a mandatory set of tags and has the form: <div style="background-color: #f9f9f9; color: black; font-size: 11px; line-height: 10px; padding: 10px;"> <! DOCTYPE HTML PUBLIC "- / / W3C / / DTD HTML 4.01 / / EN" " http://www.w3.org/TR/html4/strict.dtd "> <HTML> <HEAD> <TITLE> Document Title </ TITLE> </ HEAD> <BODY> The text of the document </ BODY> </ HTML> </div> where: XHTML 1.0 <span id="docs-internal-guid-3294670b-7667-c90b-508d-c9e1df9a80dc" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> Transitional / / EN <span id="docs-internal-guid-3294670b-7667-c90b-508d-c9e1df9a80dc" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">"- reveals the nature of the document. <html> - Beginning of the document; <head> - use the page header, it posted the information for browsers and search engine spiders; <title> </ title> - the title of the document is indexed by the search engines; </ Head> - the end of the page header; <body> </ body> - the beginning and end of the document, which shall be indicated specific content of the page; </ Html> - end of html document.

HTML

(HTML stands for Hyper Text Markup Language) - hypertext markup language on the Internet. With the ability to interpret HTML browsers c...

Google

<div style="text-align: justify;"> Google - the most popular Internet search engine, owned by Google Inc., an American corporation. Google's name is derived from the misspelled (specifically or accidentally) by one of the makers of the English word googol, which means ten to the hundredth power. From the name Google has developed a verb to google - guglować, guglić, guglać (all forms are correct), meaning the search for something on the Web using the Google search engine. Since Google is the most popular search engine in the world, a priority in the process of positioning is to gain the trust of Google Positioning page. The history of the Google Search was created in March 1996 by Stanford University students, Larry Page and Sergey Brin, in the work of the Digital Library Project. September 15, 1997, he officially domain google.com was registered, and the following year was created corporation Google, Inc.. At the end of 1998 Google's crawler about 60 million crawled web pages. Google is constantly developing and improving. Search algorithms are updated on average 300 times a year, and the amount of features and services are rising. Indexing pages In the process of indexing (scan pages in order to introduce them to the database) Google uses special crawlers: </div> <ul> <li style="text-align: justify;"> Googlebot - the main robot that scans the content of the page in order to create a search engine's index. - Googlebot-Image - scans the page content to index images. </li> <li style="text-align: justify;"> Mediapartners-Google - scans the content of your pages for the presence of AdSense ads. </li> <li style="text-align: justify;"> AdsBot-Google - checks for quality content pages that AdWords ads are placed. </li> <li style="text-align: justify;"> Googlebot-Mobile - indexed web portals for mobile devices. </li> <li style="text-align: justify;"> Google Search Appliance - is responsible for the indexation of the Google Search Appliance devices. </li> </ul> <div style="text-align: justify;"> There are two primary theories of indexing: </div> <ol> <li style="text-align: justify;"> "Sandbox effect". The essence of this phenomenon is that Google places specific pages (those that have new domain names, the young sites) in the so-called sandbox (waiting area), where the parties are located until the system deems them ready to appear in the search results. </li> <li style="text-align: justify;"> The opposite theory, which says that the new party is assigned a high PageRank and high positions in search results. Typically, this privilege working soon - until the real parameters of the test. </li> </ol> <div style="text-align: justify;"> In order to avoid placing the works in the Google sandbox, avoid too rapid acquisition of external links for the "new service" and gradually acquiring links from trusted sites, so that the process looks natural to the search engines. Create a page ranking One of the most important factors that influence the order of the pages in the Google search results (as determined on the basis of their credibility, presumably, stability, etc.) is the PageRank indicator or simply LP (named after the creator, Larry Page `s - co-founder of Google) - the number of specifying the value of the by Google. The PR entire site adopted to recognize LP's main page. PR value can be between 1 and 10 High PR is one of the guarantors of the emergence of the highly in search results. The term PR side affects mainly the quantity and quality of links leading to it. Google did not disclose the exact algorithm for calculating PageRank, and hides data on the frequency of updates. As of today, is one of a number of parameters (it is believed that there are over 200), affecting the position of the hand. Important is the degree of relevance of the page, the inner contents and code optimization, quality and quantity of links, and other factors. Google provides its users the ability to use a variety of services. Among other things, these are: </div> <ul> <li style="text-align: justify;"> Google Search (search) - the main Google. The search is based on the content of the pages also scans files in PDF, RTF, Flash SWF, PostScript, Microsoft Word, Microsoft Excel, Microsoft Power Point and others. There is also a voice search function. </li> <li style="text-align: justify;"> Gmail - mailbox. </li> <li style="text-align: justify;"> Blogger - service providing the possibility of running a blog. </li> <li style="text-align: justify;"> AdSense and AdWords - programs adequately develop and deploy contextual advertising on Google and its network. </li> <li style="text-align: justify;"> Google Maps - service with a geographical map of the world. </li> <li style="text-align: justify;"> Google Music - gives you the ability to create audioteki on Google's servers. </li> <li style="text-align: justify;"> Google Books - Search books (over 10 million. Titles of the largest libraries in the U.S. and elsewhere). </li> <li style="text-align: justify;"> Google Checkout - electronic payment system. </li> <li style="text-align: justify;"> Google Finance - find financial information for major international corporations. </li> <li style="text-align: justify;"> Google Translate - online encyclopedia. </li> <li style="text-align: justify;"> Google Scholar - search of scientific publications in a variety of formats, with a wide spectrum of disciplines. </li> <li style="text-align: justify;"> Google Video - Search and services of hosted video files. </li> <li style="text-align: justify;"> Google News - news service. </li> </ul>

Google

Google - the most popular Internet search engine, owned by Google Inc., an American corporation. Google's name is derived from the...

FTP

FTP (File Transfer Protocol) - one of the protocols used to exchange data over a network. It is used for loading files, web documents ...

Key phrase

Key phrase (keyword queries, keys, key phrase) - a word or phrase that is positioned on the site in search engines, which are also part of the content Positioning page. Search results show the most relevant to the user's query websites, and the same search is based on the keywords you entered. Therefore, when creating text for the Positioning is very important to place the optimal number of keywords. It is recommended, however, that the amount does not exceed the standards of the search engines and the same text remains readable and understandable to the user. The density of the keywords in the text The density of keywords (called Keyword density) is the ratio of the amount contained in the text keyword to the number of words. The density is expressed as a percentage. The optimal keyword density is 3-5%. For example, the text promoted a preset list of specific keywords and set a limit of 300 words, the calculation of the key phrases that should be evenly distributed throughout the text, as follows: if the recommended density is 3-5%, then we get 300 * 0 , 03 = 9 It follows that in this case you can use keywords nine times. Note, however, that the calculation of densities should not be taken into account stop-words (called stopwords). It is also worth mentioning that, depending on the frequency of query and its competitiveness is not only directly make key phrase (exact match), but the use and form of expression, and extensive descriptions (use additional words) to zagęczszenie not too high, which could be treated as spamming by words. Keywords tag A web page containing text should have headers. It organizes its logical structure and thus simplifies the collection of text. The header tags H1-H6 necessarily should include the keywords. The H1 headings should be used immediately, while lower levels in the headlines - should resort to forms of expression and more rozbudowanch entries. Similarly, the title tag should be the location directly key phrases and word combinations containing them and the surrounding text. It is necessary to separate a small amount of keywords in the text of logical tags: bold (strong) or italic (em). Mandatory to fill in the fields description, and keywords, where you can enter occurring on the keyword phrases. Keyword Selection Among the selected key phrases may be asking for different popularity - HR, PA and NP (high, medium, low popular). For promotion on search engines to be effective you must first properly assess the competitiveness of selected key phrases. Such an assessment will choose the keywords that will be the easiest to promote and bring the highest return. Promoting a page using wysokokonkurencyjnych, common words is difficult, unpopular and may not produce the desired result. The main link key words are on average common queries.

Key phrase

Key phrase (keyword queries, keys, key phrase) - a word or phrase that is positioned on the site in search engines, which are also part o...

DMOZ

<div style="text-align: justify;"> DMOZ, also known as COP (called Open Directory Project) - acclaimed, multi-lingual "white" web directory which undergo a rigorous manual moderation. Catalog edited by a group of enthusiasts, working for free, so anyone willing can contribute to its development. The catalog has been created by U.S. developers in 1998. In the same year, Netscape corporation bought it, which was then acquired by AOL, which owns the directory today. The catalog has a total 5 million pages, and Polish-language section is about 73,000 pages. Effect on positioning DMOZ plays a significant role in the process of optimizing your pages, as it represents a huge database of hand selected high quality services. Base directory is constantly updated based on Google resources. Advantages DMOZ directory for positioner: </div> <ul> <li style="text-align: justify;"> the presence of the catalog shows it as really valuable resource; </li> <li style="text-align: justify;"> link from the directory increases the level of confidence of the search engines; </li> <li style="text-align: justify;"> positive impact on the growth parameters, such as PR, increase footfall and value of outbound links. </li> </ul> <div style="text-align: justify;"> For webmasters - owner of the site - a resource placement in the directory is also important from a financial point of view. Links to pages from the catalog are priced higher than the sides of the services that are not listed in DMOZ. </div>

DMOZ

DMOZ, also known as COP (called Open Directory Project) - acclaimed, multi-lingual "white" web directory which undergo a rigor...

Content

<div style="text-align: justify;"> Website Content (Content) - a general term characterizing any information that can be found at the website. The literal meaning of the content of the texts can be called, audio and video files, images, graphics, animations and other information placed on the site, or anything that you can hand on it to see, hear and read. </div> Characteristics page content <div style="text-align: justify;"> The most important feature of providing a quality website is its uniqueness. On this basis, there are two types of content distributed on the Internet: </div> <ul> <li> unique content that has never before been published on the Internet (in the search engine index no information about them); </li> <li> non-unique content that have already been deployed in the Internet. </li> </ul> <div style="text-align: justify;"> Unique content should have a value of information. Distribution of unrelated words logically does not meet with a positive response from both network users and crawlers that have long learned to recognize similar tricks (such as incompetent multiplication products) and absolutely banish these pages. Taking into consideration the manner of its receipt of the content may be: </div> <ul> <li> author - deployed on by the owner; </li> <li> created by users (comments, photos, videos distributed on the visitors). </li> </ul> <div style="text-align: justify;"> Depending on the contents of distributed content, stands out: </div> <ul> <li style="text-align: justify;"> thematically related content (for example, an article about the content and code optimization for search engines on the web page positioning); </li> <li style="text-align: justify;"> content unrelated topic (for example, a film about making the web portal a car). </li> </ul> <div style="text-align: justify;"> Moreover, the content can be divided into: </div> <ul> <li style="text-align: justify;"> solid; </li> <li style="text-align: justify;"> refillable (for example, the content of blogs, news sites). </li> </ul> Ways to create content <div style="text-align: justify;"> Taking into account the method of creating content can be conventionally separated into three groups: </div> <ul> <li style="text-align: justify;"> approved by retrieval systems. These are text, graphics, video, etc. created independently by the owner, bought the so-called content or exchanges created under the relevant orders by experts in the field (most copywriters). It is the most effective, but also the most expensive way to create content; </li> <li style="text-align: justify;"> tolerated by the search engines. The website owner hired a specialist or change existing external content to the extent that crawlers found them unique, but the starting point remained the same (eg, text editing, change the images in computer graphics programs, etc.). It is a method not consuming so much time and money as the previous one, but the ratio of users to such content is more critical; </li> <li style="text-align: justify;"> not accepted by the search engines. This content obtained by copy-paste (copy and paste), or plagiarism other people's texts or images. It is a most undesirable way of creating content. </li> </ul> <div style="text-align: justify;"> The importance of the content of the positioning of the Content is extremely important in the process of positioning the hand and is one of the key factors affecting the growth of the search engine page rankings. For positioning to be effective, content must meet certain requirements: </div> <ul> <li style="text-align: justify;"> Uniqueness. Non_unique content stands in the way of achieving high results, reduces confidence in the side, and quite often it is not even indexed by search engine spiders. </li> <li style="text-align: justify;"> Optimized for search engines (this applies particularly to texts). Dedicated to the text keywords and phrases give robots the possibility to najdokładaniejszego determine what pages of the site and, as a result, views them as best suited to the search results based on specific queries. </li> <li style="text-align: justify;"> Informacyjność and timeliness. Interesting articles help to attract high-quality audience and keeping her attention fixed. </li> <li style="text-align: justify;"> Ease of receipt. The individual elements of the content should be arranged on the page in a logical and understandable. </li> <li style="text-align: justify;"> Trust (called trust) (not to be confused with TrustRankiem). One of the main contents of the cell used in the positioning of the excitation at the user directly to the trust through confidence-inspiring content. Be sure not to put pressure on the visitors to your website in order to obtain the desired result, or do not use an open advertisement. You should not feel that he is compelled to do anything, simply direct their attention to specific goods (services, events, etc., depending on the subject of the page). </li> </ul>

Content

Website Content (Content) - a general term characterizing any information that can be found at the website. The literal meaning of the...

CMS (content management system)

<div style="text-align: justify;"> Content Management System (CMS called Content Management System) - a web application used to create, edit, organize, structure and management of the website. Principles of Operation Working in content management systems gives you the ability to add, change, and editorial content on the website without having to make changes to the internal mechanisms of the organization. A content management system can be conventionally divided into two parts: a database, which collects information on the contents and memory-storing elements of visualization, allowing display content on the Internet (templates, graphics, etc.). In order to further increase the convenience of work, most of the systems have a means of visual editor (WYSIWYG), which are programs that generate HTML code from user-formatted text, so that the main task of content management systems is to allow self-populating web content by users who are not specialize in creating websites and programming (although, before working with CMS to carefully read the instructions). Classification of content management systems CMS systems are divided on the basis of a few categories. Due to the type of license are distinguished: </div> <ul> <li style="text-align: justify;"> open systems (called open-source), characterized by the open source code that is available for users who can view it, edit, and on this basis to create new scripts. Typically, all open systems are free. Examples of such programs are Joomla, Drupal, Wordpress; </li> <li style="text-align: justify;"> closed systems, privately owned its authors, who have a monopoly on their use. The source code is hidden, and users are unable to edit it. Most closed CMS is payable. An example of a closed CMS is Microsoft SharePoint Server, Site Sapiens ECMP UlterSuite CMS. </li> </ul> <div style="text-align: justify;"> Depending on the method of working with a template system that performs the functions of visualization and structuring content, we can distinguish the following types of CMS: </div> <ul> <li style="text-align: justify;"> autonomous systems, compilers (called Offline processing). Users of the site, created with the help of this system, see the previously formed and drafted towards the site. These content management systems are used to create a static website - an online resource, the content of which can be changed only by modifying the source code of the document. </li> <li style="text-align: justify;"> interactive systems (Online processing). The content every time it is created and formed anew on the basis of information from a database or cache upon receipt of the requests from visitors to the page. Systems of this type are used to create dynamic pages, ie those whose contents can be changed using the same page, without resorting to programming and editing source code. </li> <li style="text-align: justify;"> hybrid systems (called hybrid systems) combine the functions of both autonomous systems and interactive. </li> </ul> <div style="text-align: justify;"> Advantages and disadvantages of the use of content management systems Focused CMS for the average computer user and the Internet provides many benefits, including: </div> <ul> <li style="text-align: justify;"> reduce the cost of maintenance; </li> <li style="text-align: justify;"> Minimizing the time required to create a website; </li> <li style="text-align: justify;"> simple parameter settings of content management; </li> <li style="text-align: justify;"> ease of use of the programs. </li> </ul> <div style="text-align: justify;"> Cons CMS: </div> <ul> <li style="text-align: justify;"> large amount of information that can cause server overload; </li> <li style="text-align: justify;"> instability generated page URLs, which leads to lower reputation in the search engines; </li> <li style="text-align: justify;"> for the construction of the need to spend your time; </li> <li style="text-align: justify;"> sometimes you have to incur expenditure in support of the system (often have to install the modules and templates that may be payable). </li> </ul> <div style="text-align: justify;"> Most open content management systems The most popular free CMS are Joomla, Drupal, Wordpress. Joomla - the CMS open source, written in PHP and JavaScript languages and providing a MySQL database. It is used to create pages of different types (corporate, interactive, newspapers, private parties, etc.) with varying degrees of difficulty. Examples of sites created with Joomla! are www.linux.com and www.itwire.com. </div> <ul> <li style="text-align: justify;"> Advantages of Joomla!: <ul> <li style="text-align: justify;"> a simple and convenient user interface; </li> <li style="text-align: justify;"> minimum set of instruments for the original installation, which can be expanded as needed; </li> <li style="text-align: justify;"> high functionality; </li> <li style="text-align: justify;"> multilingualism; </li> <li style="text-align: justify;"> regular updates. </li> </ul> </li> <li style="text-align: justify;"> Cons: <ul> <li style="text-align: justify;"> relatively large load on the server; </li> <li style="text-align: justify;"> the possibility of a problem with the code; </li> <li style="text-align: justify;"> "Holes" in the security system; </li> <li style="text-align: justify;"> excessive attachment to the menu items. </li> </ul> </li> </ul> <div style="text-align: justify;"> Drupal - an open content management system written in PHP and supports MySQL and PostgreSQL. It is a CMS, with which you can easily create great websites. In this system have been developed such as the www.mtv.co.uk, www.whitehouse.gov or www.ubuntu.com. Main advantages: </div> <ul> <li style="text-align: justify;"> functionality and flexibility </li> <li style="text-align: justify;"> with the number of modules in the system can create unconventional page to the specific contract; </li> <li style="text-align: justify;"> relatively low load on the servers. </li> </ul> <div style="text-align: justify;"> Cons: </div> <ul> <li style="text-align: justify;"> difficult to use; </li> <li style="text-align: justify;"> system too heavy to pages hosted on the cheap web hosting service subscriptions; </li> <li style="text-align: justify;"> inefficient use of objective features of PHP. </li> </ul> <div style="text-align: justify;"> Wordpress - open CMS written in PHP and MySQL database support. In this system, mainly blogs are created, for example ebayinkblog.com or newsroom.mtv.com. Pros: </div> <ul> <li style="text-align: justify;"> intuitive, functional and simple interface; </li> <li style="text-align: justify;"> easy to install; </li> <li style="text-align: justify;"> Friendly URL (friendly URL); </li> <li style="text-align: justify;"> multiple languages. </li> </ul> <div style="text-align: justify;"> Cons: </div> <ul> <li style="text-align: justify;"> frequent system errors in the case of high footfall; </li> <li style="text-align: justify;"> weak security system; </li> <li style="text-align: justify;"> poor reputation in the search engines. </li> </ul>

CMS (content management system)

Content Management System (CMS called Content Management System) - a web application used to create, edit, organize, structure and manag...

Cloaking

<div style="text-align: justify;"> Cloaking (called cloak - hide, hide) - one of the methods of Black SEO, which basically means that the same page presents other content crawlers, and other users. This method simplifies the positioning to achieve high position in search results, and at the same time the user gets niezaspamowaną site with content addressed to him. Identification of the visitor's side (if it is a robot or user) and to identify what information is displayed at any given time are made on the basis of the IP address or User Agent. Cloaking is picked up by search systems as SPAM, which pollutes the search engine database. Where a case is detected illegal substitution sites can be imposed upon it by the search engine penalties. Aims use cloakingu It is generally believed that cloaking is used only to lying to the search engines. The most glaring example of this is the positioning of the key phrases that can be achieved quickly and showing TOP Internet users completely different content, intentionally full of ads, links do not meet user expectations. It is worth noting that there are also other reasons cloakingu technique is used, among other things: </div> <div style="text-align: justify;"> Some well-known websites use cloakingu to use their resources for users was simpler. For example, Google opens its home page in version tailored to the user's location and the language used by him. </div> Other applications <ul> <li style="text-align: justify;"> protection of content from theft - users see a different code than the one that the site owner wants to protect from being copied; </li> <li style="text-align: justify;"> user orientation - for example, the method takes into account cloakingu settings in your browser and displays the content in that language, which is set in the browser; </li> <li style="text-align: justify;"> geo targeting - displays relevant content based on the user's location, which is determined by IP address; </li> <li style="text-align: justify;"> the behavior of the template, by using technologies that are not noticed by search engine spiders when indexing (javascript elements) - the machines showing the indexing pages are identical to the originals in terms of structure and content, but presented in a clear way for them (eg links text in navigation). </li> </ul>

Cloaking

Cloaking (called cloak - hide, hide) - one of the methods of Black SEO, which basically means that the same page presents other content c...

Cache Search

<div style="text-align: justify;"> Internet browser cache (called cache) - a mechanism for storing all documents indexed by the search engine online. The aim is to improve the speed of access to information that is likely to be needed in the near future. Websites and content are both indexed and copied and stored in the cache. Through this mechanism, the user can go directly to the search results page or on the saved copy. Go to a page is usually when the party itself for some reason does not work, or when access to it is a threat to your computer. The content and a copy of the cached search engines may differ from each other because of the time by copying the contents of crawlers page may have been changed, and the changes have not been saved by the search engine. </div>

Cache Search

Internet browser cache (called cache) - a mechanism for storing all documents indexed by the search engine online. The aim is to impr...

Audit Service

<div style="text-align: justify;"> Audit service is accurate, complete analysis of the site in terms of its compliance with the requirements of search engines. During the audit takes into account factors that affect visibility in search engine pages, its attractiveness and usability for web users. This is the stage prior to the optimization and positioning that are carried out on the basis of data obtained during the audit. Components of the audit service: </div> <ul> <li style="text-align: justify;"> Marketing analysis, in which a check is naming the range of services offered, description of goods, competition in the industry, the level of activity and visibility of sites of competitors. </li> <li style="text-align: justify;"> Analysis of figurative elements: fonts for their clarity, selection of graphics from the point of view of search engine robots, visibility graphics for different browsers and at different resolution, etc. </li> <li style="text-align: justify;"> The analysis of textual content: <ul> <li style="text-align: justify;"> unique angle; </li> <li style="text-align: justify;"> Query evaluation and compliance with the content on the site; </li> <li style="text-align: justify;"> assessment of density of the text keywords; </li> <li style="text-align: justify;"> analysis of content description tags, keywords and title; </li> <li style="text-align: justify;"> check for the presence of text semantic markup; </li> <li style="text-align: justify;"> friendliness rating URLs; </li> <li style="text-align: justify;"> analysis of news content and frequency of the refresh rate. </li> </ul> </li> <li style="text-align: justify;"> Usability analysis with an assessment of the site's pages for your convenience to navigate. </li> <li style="text-align: justify;"> Technical analysis of the source code, so that works: <ul> <li style="text-align: justify;"> service presence in search engine indexes; </li> <li style="text-align: justify;"> Page Rank indicator; </li> <li style="text-align: justify;"> domain zone, the geographical location of the servers hosting, quality web hosting; </li> <li style="text-align: justify;"> for errors in the files and scripts; </li> <li style="text-align: justify;"> instructions for the search engine robots (robots.txt); </li> <li style="text-align: justify;"> presence of unnecessary code; </li> <li style="text-align: justify;"> CSS and HTML compliance with W3C standards; </li> <li style="text-align: justify;"> proper functioning of links; </li> <li style="text-align: justify;"> maintenance logs; </li> <li style="text-align: justify;"> errors when loading documents; </li> <li style="text-align: justify;"> compliance with the requirements of search engines. </li> </ul> </li> <li style="text-align: justify;"> Analysis of visibility with search engine and its location in the natural search results. </li> </ul> <div style="text-align: justify;"> Results As a result of the audit data are obtained on the basis of which earns the recommendations for each component. On the basis of these findings is then carried out optimization and positioning. Recommendations relate mainly to determine the primary target group and key phrases, their distribution in the body, changes in the design of hand, its subject matter, improve internal linking, etc. </div>

Audit Service

Audit service is accurate, complete analysis of the site in terms of its compliance with the requirements of search engines. During the...