KrishnaVandanu

Index search

<div style="text-align: justify;"> Search index is a database search engine, in which a structured fine saves and stores information about Web documents collected by search engine crawlers. The process of adding documents to the database search system, organizing and storing them is called indexing. Each search engine indexing performed by their algorithms. What is included in the index The content of the index is structured data consisting of key phrases, text and multimedia elements, links, so that shortened the time it takes to search the database and find the documents in accordance with the request. This database is constantly updated using crawlers that continuously scan the web for new pages, content and resources. Adding a site to the search engines In the process of positioning the indexing plays an important role. The faster service is indexed by a bot indexing, the sooner you can expect that it will appear in search results. To speed up the indexing, you must notify the search engine of the existence of a new page in the network. For this purpose, all search engines exist function (adurl), where by filling out a special form pages are added to the index. The positive impact can also create a profile page on social networking and dissemination of information in their website. Management is indexed pages using robots.txt. </div>

Index search

Search index is a database search engine, in which a structured fine saves and stores information about Web documents collected by search...

HTML

<div style="text-align: justify;"> (HTML stands for Hyper Text Markup Language) - hypertext markup language on the Internet. With the ability to interpret HTML browsers can define the appearance of the document to be displayed in them. This language is widely used in the world and most commonly used to create web pages. Documents written using HTML are processed by web browsers that understand the language of signs and transform them into easy to listen format. Typically, these files have the extension htm. or html. For editing HTML documents, you can use any text editor such as Notepad. There are also designed specifically for this purpose programs, such as Adobe Dreamweaver. </div> History of HTML <div style="text-align: justify;"> HTML was created by Tim Berners-Lee in the 90's of last century. It was originally only used as a tool to create and share documents by users. The invention was revolutionary: the user, using the reference, your computer could see the documents that were found in any other location in the world. The main task of the first version of HTML was correct text playback on different devices without any structural distortion. Since then, HTML has been repeatedly modified and significantly expanded the ability to view documents. This language has several versions: The first versions of HTML in the early 90's do not have a detailed specification, because at that time there was no single official language standard. The purpose of the first version of HTML was the only word processing and the use of the most popular styles of formatting such as bold test, italic, etc. HTML 2.0 - Added ability to handle forms. HTML 3.2 - the ability to create tables, display mathematical formulas, graphs, text wrap effect and the passage of the elements. HTML 4.0 - Some HTML elements have been removed and in its place proposed to use CSS tables. Added support for scripting and frames. HTML 4.01 - Modified version 4.0. HTML 5 - year 2010 - until today. The fifth version is currently under development, work on it should be completed in 2014. Format HTML document All HTML documents are created using tags - special tags, most often occurring in tandem - the opening and closing tag. Among them is the attribute and content or only content. Top element (opening tag) is defined as an attribute should be formulated within, and finally - where the formatting should be terminated. </div> Sample text bold by tag: b bold text already be formatted as follows: bold text Standard HTML document contains a mandatory set of tags and has the form: <div style="background-color: #f9f9f9; color: black; font-size: 11px; line-height: 10px; padding: 10px;"> <! DOCTYPE HTML PUBLIC "- / / W3C / / DTD HTML 4.01 / / EN" " http://www.w3.org/TR/html4/strict.dtd "> <HTML> <HEAD> <TITLE> Document Title </ TITLE> </ HEAD> <BODY> The text of the document </ BODY> </ HTML> </div> where: XHTML 1.0 <span id="docs-internal-guid-3294670b-7667-c90b-508d-c9e1df9a80dc" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> Transitional / / EN <span id="docs-internal-guid-3294670b-7667-c90b-508d-c9e1df9a80dc" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">"- reveals the nature of the document. <html> - Beginning of the document; <head> - use the page header, it posted the information for browsers and search engine spiders; <title> </ title> - the title of the document is indexed by the search engines; </ Head> - the end of the page header; <body> </ body> - the beginning and end of the document, which shall be indicated specific content of the page; </ Html> - end of html document.

HTML

(HTML stands for Hyper Text Markup Language) - hypertext markup language on the Internet. With the ability to interpret HTML browsers c...

Google

<div style="text-align: justify;"> Google - the most popular Internet search engine, owned by Google Inc., an American corporation. Google's name is derived from the misspelled (specifically or accidentally) by one of the makers of the English word googol, which means ten to the hundredth power. From the name Google has developed a verb to google - guglować, guglić, guglać (all forms are correct), meaning the search for something on the Web using the Google search engine. Since Google is the most popular search engine in the world, a priority in the process of positioning is to gain the trust of Google Positioning page. The history of the Google Search was created in March 1996 by Stanford University students, Larry Page and Sergey Brin, in the work of the Digital Library Project. September 15, 1997, he officially domain google.com was registered, and the following year was created corporation Google, Inc.. At the end of 1998 Google's crawler about 60 million crawled web pages. Google is constantly developing and improving. Search algorithms are updated on average 300 times a year, and the amount of features and services are rising. Indexing pages In the process of indexing (scan pages in order to introduce them to the database) Google uses special crawlers: </div> <ul> <li style="text-align: justify;"> Googlebot - the main robot that scans the content of the page in order to create a search engine's index. - Googlebot-Image - scans the page content to index images. </li> <li style="text-align: justify;"> Mediapartners-Google - scans the content of your pages for the presence of AdSense ads. </li> <li style="text-align: justify;"> AdsBot-Google - checks for quality content pages that AdWords ads are placed. </li> <li style="text-align: justify;"> Googlebot-Mobile - indexed web portals for mobile devices. </li> <li style="text-align: justify;"> Google Search Appliance - is responsible for the indexation of the Google Search Appliance devices. </li> </ul> <div style="text-align: justify;"> There are two primary theories of indexing: </div> <ol> <li style="text-align: justify;"> "Sandbox effect". The essence of this phenomenon is that Google places specific pages (those that have new domain names, the young sites) in the so-called sandbox (waiting area), where the parties are located until the system deems them ready to appear in the search results. </li> <li style="text-align: justify;"> The opposite theory, which says that the new party is assigned a high PageRank and high positions in search results. Typically, this privilege working soon - until the real parameters of the test. </li> </ol> <div style="text-align: justify;"> In order to avoid placing the works in the Google sandbox, avoid too rapid acquisition of external links for the "new service" and gradually acquiring links from trusted sites, so that the process looks natural to the search engines. Create a page ranking One of the most important factors that influence the order of the pages in the Google search results (as determined on the basis of their credibility, presumably, stability, etc.) is the PageRank indicator or simply LP (named after the creator, Larry Page `s - co-founder of Google) - the number of specifying the value of the by Google. The PR entire site adopted to recognize LP's main page. PR value can be between 1 and 10 High PR is one of the guarantors of the emergence of the highly in search results. The term PR side affects mainly the quantity and quality of links leading to it. Google did not disclose the exact algorithm for calculating PageRank, and hides data on the frequency of updates. As of today, is one of a number of parameters (it is believed that there are over 200), affecting the position of the hand. Important is the degree of relevance of the page, the inner contents and code optimization, quality and quantity of links, and other factors. Google provides its users the ability to use a variety of services. Among other things, these are: </div> <ul> <li style="text-align: justify;"> Google Search (search) - the main Google. The search is based on the content of the pages also scans files in PDF, RTF, Flash SWF, PostScript, Microsoft Word, Microsoft Excel, Microsoft Power Point and others. There is also a voice search function. </li> <li style="text-align: justify;"> Gmail - mailbox. </li> <li style="text-align: justify;"> Blogger - service providing the possibility of running a blog. </li> <li style="text-align: justify;"> AdSense and AdWords - programs adequately develop and deploy contextual advertising on Google and its network. </li> <li style="text-align: justify;"> Google Maps - service with a geographical map of the world. </li> <li style="text-align: justify;"> Google Music - gives you the ability to create audioteki on Google's servers. </li> <li style="text-align: justify;"> Google Books - Search books (over 10 million. Titles of the largest libraries in the U.S. and elsewhere). </li> <li style="text-align: justify;"> Google Checkout - electronic payment system. </li> <li style="text-align: justify;"> Google Finance - find financial information for major international corporations. </li> <li style="text-align: justify;"> Google Translate - online encyclopedia. </li> <li style="text-align: justify;"> Google Scholar - search of scientific publications in a variety of formats, with a wide spectrum of disciplines. </li> <li style="text-align: justify;"> Google Video - Search and services of hosted video files. </li> <li style="text-align: justify;"> Google News - news service. </li> </ul>

Google

Google - the most popular Internet search engine, owned by Google Inc., an American corporation. Google's name is derived from the...

FTP

FTP (File Transfer Protocol) - one of the protocols used to exchange data over a network. It is used for loading files, web documents ...

Key phrase

Key phrase (keyword queries, keys, key phrase) - a word or phrase that is positioned on the site in search engines, which are also part of the content Positioning page. Search results show the most relevant to the user's query websites, and the same search is based on the keywords you entered. Therefore, when creating text for the Positioning is very important to place the optimal number of keywords. It is recommended, however, that the amount does not exceed the standards of the search engines and the same text remains readable and understandable to the user. The density of the keywords in the text The density of keywords (called Keyword density) is the ratio of the amount contained in the text keyword to the number of words. The density is expressed as a percentage. The optimal keyword density is 3-5%. For example, the text promoted a preset list of specific keywords and set a limit of 300 words, the calculation of the key phrases that should be evenly distributed throughout the text, as follows: if the recommended density is 3-5%, then we get 300 * 0 , 03 = 9 It follows that in this case you can use keywords nine times. Note, however, that the calculation of densities should not be taken into account stop-words (called stopwords). It is also worth mentioning that, depending on the frequency of query and its competitiveness is not only directly make key phrase (exact match), but the use and form of expression, and extensive descriptions (use additional words) to zagęczszenie not too high, which could be treated as spamming by words. Keywords tag A web page containing text should have headers. It organizes its logical structure and thus simplifies the collection of text. The header tags H1-H6 necessarily should include the keywords. The H1 headings should be used immediately, while lower levels in the headlines - should resort to forms of expression and more rozbudowanch entries. Similarly, the title tag should be the location directly key phrases and word combinations containing them and the surrounding text. It is necessary to separate a small amount of keywords in the text of logical tags: bold (strong) or italic (em). Mandatory to fill in the fields description, and keywords, where you can enter occurring on the keyword phrases. Keyword Selection Among the selected key phrases may be asking for different popularity - HR, PA and NP (high, medium, low popular). For promotion on search engines to be effective you must first properly assess the competitiveness of selected key phrases. Such an assessment will choose the keywords that will be the easiest to promote and bring the highest return. Promoting a page using wysokokonkurencyjnych, common words is difficult, unpopular and may not produce the desired result. The main link key words are on average common queries.

Key phrase

Key phrase (keyword queries, keys, key phrase) - a word or phrase that is positioned on the site in search engines, which are also part o...

DMOZ

<div style="text-align: justify;"> DMOZ, also known as COP (called Open Directory Project) - acclaimed, multi-lingual "white" web directory which undergo a rigorous manual moderation. Catalog edited by a group of enthusiasts, working for free, so anyone willing can contribute to its development. The catalog has been created by U.S. developers in 1998. In the same year, Netscape corporation bought it, which was then acquired by AOL, which owns the directory today. The catalog has a total 5 million pages, and Polish-language section is about 73,000 pages. Effect on positioning DMOZ plays a significant role in the process of optimizing your pages, as it represents a huge database of hand selected high quality services. Base directory is constantly updated based on Google resources. Advantages DMOZ directory for positioner: </div> <ul> <li style="text-align: justify;"> the presence of the catalog shows it as really valuable resource; </li> <li style="text-align: justify;"> link from the directory increases the level of confidence of the search engines; </li> <li style="text-align: justify;"> positive impact on the growth parameters, such as PR, increase footfall and value of outbound links. </li> </ul> <div style="text-align: justify;"> For webmasters - owner of the site - a resource placement in the directory is also important from a financial point of view. Links to pages from the catalog are priced higher than the sides of the services that are not listed in DMOZ. </div>

DMOZ

DMOZ, also known as COP (called Open Directory Project) - acclaimed, multi-lingual "white" web directory which undergo a rigor...

Content

<div style="text-align: justify;"> Website Content (Content) - a general term characterizing any information that can be found at the website. The literal meaning of the content of the texts can be called, audio and video files, images, graphics, animations and other information placed on the site, or anything that you can hand on it to see, hear and read. </div> Characteristics page content <div style="text-align: justify;"> The most important feature of providing a quality website is its uniqueness. On this basis, there are two types of content distributed on the Internet: </div> <ul> <li> unique content that has never before been published on the Internet (in the search engine index no information about them); </li> <li> non-unique content that have already been deployed in the Internet. </li> </ul> <div style="text-align: justify;"> Unique content should have a value of information. Distribution of unrelated words logically does not meet with a positive response from both network users and crawlers that have long learned to recognize similar tricks (such as incompetent multiplication products) and absolutely banish these pages. Taking into consideration the manner of its receipt of the content may be: </div> <ul> <li> author - deployed on by the owner; </li> <li> created by users (comments, photos, videos distributed on the visitors). </li> </ul> <div style="text-align: justify;"> Depending on the contents of distributed content, stands out: </div> <ul> <li style="text-align: justify;"> thematically related content (for example, an article about the content and code optimization for search engines on the web page positioning); </li> <li style="text-align: justify;"> content unrelated topic (for example, a film about making the web portal a car). </li> </ul> <div style="text-align: justify;"> Moreover, the content can be divided into: </div> <ul> <li style="text-align: justify;"> solid; </li> <li style="text-align: justify;"> refillable (for example, the content of blogs, news sites). </li> </ul> Ways to create content <div style="text-align: justify;"> Taking into account the method of creating content can be conventionally separated into three groups: </div> <ul> <li style="text-align: justify;"> approved by retrieval systems. These are text, graphics, video, etc. created independently by the owner, bought the so-called content or exchanges created under the relevant orders by experts in the field (most copywriters). It is the most effective, but also the most expensive way to create content; </li> <li style="text-align: justify;"> tolerated by the search engines. The website owner hired a specialist or change existing external content to the extent that crawlers found them unique, but the starting point remained the same (eg, text editing, change the images in computer graphics programs, etc.). It is a method not consuming so much time and money as the previous one, but the ratio of users to such content is more critical; </li> <li style="text-align: justify;"> not accepted by the search engines. This content obtained by copy-paste (copy and paste), or plagiarism other people's texts or images. It is a most undesirable way of creating content. </li> </ul> <div style="text-align: justify;"> The importance of the content of the positioning of the Content is extremely important in the process of positioning the hand and is one of the key factors affecting the growth of the search engine page rankings. For positioning to be effective, content must meet certain requirements: </div> <ul> <li style="text-align: justify;"> Uniqueness. Non_unique content stands in the way of achieving high results, reduces confidence in the side, and quite often it is not even indexed by search engine spiders. </li> <li style="text-align: justify;"> Optimized for search engines (this applies particularly to texts). Dedicated to the text keywords and phrases give robots the possibility to najdokładaniejszego determine what pages of the site and, as a result, views them as best suited to the search results based on specific queries. </li> <li style="text-align: justify;"> Informacyjność and timeliness. Interesting articles help to attract high-quality audience and keeping her attention fixed. </li> <li style="text-align: justify;"> Ease of receipt. The individual elements of the content should be arranged on the page in a logical and understandable. </li> <li style="text-align: justify;"> Trust (called trust) (not to be confused with TrustRankiem). One of the main contents of the cell used in the positioning of the excitation at the user directly to the trust through confidence-inspiring content. Be sure not to put pressure on the visitors to your website in order to obtain the desired result, or do not use an open advertisement. You should not feel that he is compelled to do anything, simply direct their attention to specific goods (services, events, etc., depending on the subject of the page). </li> </ul>

Content

Website Content (Content) - a general term characterizing any information that can be found at the website. The literal meaning of the...

CMS (content management system)

<div style="text-align: justify;"> Content Management System (CMS called Content Management System) - a web application used to create, edit, organize, structure and management of the website. Principles of Operation Working in content management systems gives you the ability to add, change, and editorial content on the website without having to make changes to the internal mechanisms of the organization. A content management system can be conventionally divided into two parts: a database, which collects information on the contents and memory-storing elements of visualization, allowing display content on the Internet (templates, graphics, etc.). In order to further increase the convenience of work, most of the systems have a means of visual editor (WYSIWYG), which are programs that generate HTML code from user-formatted text, so that the main task of content management systems is to allow self-populating web content by users who are not specialize in creating websites and programming (although, before working with CMS to carefully read the instructions). Classification of content management systems CMS systems are divided on the basis of a few categories. Due to the type of license are distinguished: </div> <ul> <li style="text-align: justify;"> open systems (called open-source), characterized by the open source code that is available for users who can view it, edit, and on this basis to create new scripts. Typically, all open systems are free. Examples of such programs are Joomla, Drupal, Wordpress; </li> <li style="text-align: justify;"> closed systems, privately owned its authors, who have a monopoly on their use. The source code is hidden, and users are unable to edit it. Most closed CMS is payable. An example of a closed CMS is Microsoft SharePoint Server, Site Sapiens ECMP UlterSuite CMS. </li> </ul> <div style="text-align: justify;"> Depending on the method of working with a template system that performs the functions of visualization and structuring content, we can distinguish the following types of CMS: </div> <ul> <li style="text-align: justify;"> autonomous systems, compilers (called Offline processing). Users of the site, created with the help of this system, see the previously formed and drafted towards the site. These content management systems are used to create a static website - an online resource, the content of which can be changed only by modifying the source code of the document. </li> <li style="text-align: justify;"> interactive systems (Online processing). The content every time it is created and formed anew on the basis of information from a database or cache upon receipt of the requests from visitors to the page. Systems of this type are used to create dynamic pages, ie those whose contents can be changed using the same page, without resorting to programming and editing source code. </li> <li style="text-align: justify;"> hybrid systems (called hybrid systems) combine the functions of both autonomous systems and interactive. </li> </ul> <div style="text-align: justify;"> Advantages and disadvantages of the use of content management systems Focused CMS for the average computer user and the Internet provides many benefits, including: </div> <ul> <li style="text-align: justify;"> reduce the cost of maintenance; </li> <li style="text-align: justify;"> Minimizing the time required to create a website; </li> <li style="text-align: justify;"> simple parameter settings of content management; </li> <li style="text-align: justify;"> ease of use of the programs. </li> </ul> <div style="text-align: justify;"> Cons CMS: </div> <ul> <li style="text-align: justify;"> large amount of information that can cause server overload; </li> <li style="text-align: justify;"> instability generated page URLs, which leads to lower reputation in the search engines; </li> <li style="text-align: justify;"> for the construction of the need to spend your time; </li> <li style="text-align: justify;"> sometimes you have to incur expenditure in support of the system (often have to install the modules and templates that may be payable). </li> </ul> <div style="text-align: justify;"> Most open content management systems The most popular free CMS are Joomla, Drupal, Wordpress. Joomla - the CMS open source, written in PHP and JavaScript languages and providing a MySQL database. It is used to create pages of different types (corporate, interactive, newspapers, private parties, etc.) with varying degrees of difficulty. Examples of sites created with Joomla! are www.linux.com and www.itwire.com. </div> <ul> <li style="text-align: justify;"> Advantages of Joomla!: <ul> <li style="text-align: justify;"> a simple and convenient user interface; </li> <li style="text-align: justify;"> minimum set of instruments for the original installation, which can be expanded as needed; </li> <li style="text-align: justify;"> high functionality; </li> <li style="text-align: justify;"> multilingualism; </li> <li style="text-align: justify;"> regular updates. </li> </ul> </li> <li style="text-align: justify;"> Cons: <ul> <li style="text-align: justify;"> relatively large load on the server; </li> <li style="text-align: justify;"> the possibility of a problem with the code; </li> <li style="text-align: justify;"> "Holes" in the security system; </li> <li style="text-align: justify;"> excessive attachment to the menu items. </li> </ul> </li> </ul> <div style="text-align: justify;"> Drupal - an open content management system written in PHP and supports MySQL and PostgreSQL. It is a CMS, with which you can easily create great websites. In this system have been developed such as the www.mtv.co.uk, www.whitehouse.gov or www.ubuntu.com. Main advantages: </div> <ul> <li style="text-align: justify;"> functionality and flexibility </li> <li style="text-align: justify;"> with the number of modules in the system can create unconventional page to the specific contract; </li> <li style="text-align: justify;"> relatively low load on the servers. </li> </ul> <div style="text-align: justify;"> Cons: </div> <ul> <li style="text-align: justify;"> difficult to use; </li> <li style="text-align: justify;"> system too heavy to pages hosted on the cheap web hosting service subscriptions; </li> <li style="text-align: justify;"> inefficient use of objective features of PHP. </li> </ul> <div style="text-align: justify;"> Wordpress - open CMS written in PHP and MySQL database support. In this system, mainly blogs are created, for example ebayinkblog.com or newsroom.mtv.com. Pros: </div> <ul> <li style="text-align: justify;"> intuitive, functional and simple interface; </li> <li style="text-align: justify;"> easy to install; </li> <li style="text-align: justify;"> Friendly URL (friendly URL); </li> <li style="text-align: justify;"> multiple languages. </li> </ul> <div style="text-align: justify;"> Cons: </div> <ul> <li style="text-align: justify;"> frequent system errors in the case of high footfall; </li> <li style="text-align: justify;"> weak security system; </li> <li style="text-align: justify;"> poor reputation in the search engines. </li> </ul>

CMS (content management system)

Content Management System (CMS called Content Management System) - a web application used to create, edit, organize, structure and manag...

Cloaking

<div style="text-align: justify;"> Cloaking (called cloak - hide, hide) - one of the methods of Black SEO, which basically means that the same page presents other content crawlers, and other users. This method simplifies the positioning to achieve high position in search results, and at the same time the user gets niezaspamowaną site with content addressed to him. Identification of the visitor's side (if it is a robot or user) and to identify what information is displayed at any given time are made on the basis of the IP address or User Agent. Cloaking is picked up by search systems as SPAM, which pollutes the search engine database. Where a case is detected illegal substitution sites can be imposed upon it by the search engine penalties. Aims use cloakingu It is generally believed that cloaking is used only to lying to the search engines. The most glaring example of this is the positioning of the key phrases that can be achieved quickly and showing TOP Internet users completely different content, intentionally full of ads, links do not meet user expectations. It is worth noting that there are also other reasons cloakingu technique is used, among other things: </div> <div style="text-align: justify;"> Some well-known websites use cloakingu to use their resources for users was simpler. For example, Google opens its home page in version tailored to the user's location and the language used by him. </div> Other applications <ul> <li style="text-align: justify;"> protection of content from theft - users see a different code than the one that the site owner wants to protect from being copied; </li> <li style="text-align: justify;"> user orientation - for example, the method takes into account cloakingu settings in your browser and displays the content in that language, which is set in the browser; </li> <li style="text-align: justify;"> geo targeting - displays relevant content based on the user's location, which is determined by IP address; </li> <li style="text-align: justify;"> the behavior of the template, by using technologies that are not noticed by search engine spiders when indexing (javascript elements) - the machines showing the indexing pages are identical to the originals in terms of structure and content, but presented in a clear way for them (eg links text in navigation). </li> </ul>

Cloaking

Cloaking (called cloak - hide, hide) - one of the methods of Black SEO, which basically means that the same page presents other content c...